The Tale of Two Shoppers: The Importance of Data-Rich Customer Profiles in Closing Sales

Fullpath’s Managers of Customer Success, Matt Gibson & Michelle Handy uncover the importance of a CDP as part of every dealership’s data ecosystem and how it integrates into your CRM and DMS infrastructure.

Join Rebecca Kurtz, Head of Post Sales Marketing for an engaging conversation on audience segmentation. We cover the interplay between your CDP & audience segmentation, key audiences to explore and the best opportunities to empower your sales team.

Join Fullpath Product Manager Avigdor Rosensweig as he unveils the intricacies of the Fullpath data layer and breaks down how cleaned and organized data is the foundation of our cdxp.