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The Tale of Two Shoppers: The Importance of Data-Rich Customer Profiles in Closing Sales

Webinar

15 minutes read

Data-rich customer profiles play a critical part in building customer relationships and driving customer loyalty at your dealership. We discuss how gathering, unifying, and normalizing your dealership’s first-party data can help you gain deep insight into your customers and share practical advice on how to utilize these insights.

CDXP
Shopper Views

The ABCs of CDPs

March 20, 2024

Fullpath’s Managers of Customer Success, Matt Gibson & Michelle Handy uncover the importance of a CDP as part of every dealership’s data ecosystem and how it integrates into your CRM and DMS infrastructure.

CDP
CDXP

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Webinar

16 min

The Power of Audience Segmentation

February 20, 2024

Join Rebecca Kurtz, Head of Post Sales Marketing for an engaging conversation on audience segmentation. We cover the interplay between your CDP & audience segmentation, key audiences to explore and the best opportunities to empower your sales team.

CDXP
Audience Activation

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Webinar

32 min

Data Unveiled: Peeling Back the Data Layers

November 28, 2023

Join Fullpath Product Manager Avigdor Rosensweig as he unveils the intricacies of the Fullpath data layer and breaks down how cleaned and organized data is the foundation of our cdxp.

Artificial Intelligence
CDXP
Customer Experience

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