Website Engagement
Activate your dealership’s first-party data to provide every car shopper with a unique, personalized website journey that converts more browsers to buyers.
Website Visitor Engagement Rate
Close Rate Increase from GenAI Leads
Avg. ChatGPT Conversion Rate
Most dealership websites are static and treat every shopper the same way. Fullpath’s Website Engagement helps you automatically identify shoppers and react to their intent in real-time to create personalized shopping experiences that convert.
Automatically identify, greet, and guide every visitor to your dealership’s website based on their unique needs and intent.
Use AI to analyze shopper behavior in real-time and display the exact offer, vehicle, or call-to-action at the right moment to trigger a conversion.
Website Engagement integrates with Fullpath’s CDP, capturing real-time shopper signals including web pages visited and specific points of conversion to build 360° views of every customer.
The sleek, non-invasive design enhances the shopping experience on your dealership’s website without causing pop-up fatigue that drives users away.
Website Engagement uses AI to independently engage shoppers with relevant content without manual effort, deploying at the perfect moment to drive leads.
Website Engagement includes a GPT-powered chatbot that is fueled by your dealership data to instantly answer shopper questions 24/7.
All leads and chat transcripts powered by Fullpath’s Website Engagement flow directly into your CRM so your team can jump in when the lead is hot.
Book a time to visit the dealership for a test drive on a specific make and model.
Enabling this call-to-action encourages shoppers to fill out a lead form that is sent directly to your CRM for dealership team follow up.
Offer shoppers the option to provide contact info and details on their current vehicle to receive a trade-in estimate from KBB on their current vehicle.
Activate Fullpath’s standard chat or Fullpath’s ChatGPT integrated chatbot to provide data-driven answers to shopper questions around the clock.
Display OEM or dealership incentives to your website shoppers. The module shows the most relevant offers to each visitor based on their browsing behavior.
Shoppers visiting pages for pre-ordering vehicles will be prompted with a lead capture form to encourage website conversions.
Pull in your 4 and 5 star dealership reviews from Google to provide shoppers with easy access to social proof.
Provide shoppers with easy directions to your dealership’s address using this Google maps integration.
Fullpath deploys a single, secure code snippet that instantly syncs your website and live inventory to Website Engagement.
As visitors land on your dealership’s website, Fullpath’s AI tracks shopper activity to identify intent.
Website Engagement autonomously triggers the perfect engagement, from a personalized offer to a chat prompt at the exact moment of peak interest to encourage conversion.
Data-rich leads are sent directly into your CRM, providing your team with the full shopper journey so they can follow-up and close the deal.
Fullpath Website Engagement includes a number of modules, some of which are default within the tool and some of which your dealership can choose to turn on or off. These modules are activated based on each individual shopper’s intent signals.
The modules include:
Fullpath’s Website Engagement is fully optimized for mobile. Fullpath allows you to offer exceptional website experiences wherever your shoppers are browsing.
Fullpath Website Engagement includes multiple chatbot options. You can opt to use the Fullpath chatbot, a powerful tool designed to convert your website shoppers. You will also have the option to utilize Fullpath’s ChatGPT integrated chatbot, which offers you the ability to leverage the most powerful AI on the market to provide your shoppers with highly personalized, data-driven shopping experiences.
Fullpath Website Engagement also integrates with other industry chatbots, allowing you to leverage your preferred chat vendor while elevating your website experience.
A ChatGPT chatbot is a type of conversational AI chatbot that is powered by a large language model (LLM) like GPT-3. The primary difference between a ChatGPT chatbot and a regular chatbot is in the way they generate responses to user input.
A regular chatbot typically uses a set of pre-defined rules or decision trees to generate responses based on specific keywords or patterns detected in user input. While these chatbots can be useful for answering simple and straightforward queries, they are limited in their ability to understand the nuances of human language and generate complex or contextualized responses.
In contrast, a ChatGPT chatbot uses a large language model to analyze the context and meaning behind user input and generate responses that are more human-like and nuanced. These chatbots can understand and respond to a wider range of queries, including those that are complex multi-part queries or queries that require some level of creativity or problem-solving.
Overall, ChatGPT chatbots are designed to provide a more natural and engaging conversation experience for users and will often produce better answers.
Fullpath can and does provide the ability to create custom instructions which Fullpath’s ChatGPT can use to guide the conversation or respond to certain questions or phrases. Dealers may request specific instructions be applied through their Customer Support Manager. Typically these instructions can be applied to the account in 48 hours or less.
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