Equity
Fullpath’s Equity uses AI and your first-party data to identify shopper equity and deliver hyper-personalized offers that drive them back to your showroom.
Open Rates on Equity Emails Increase
Shopper Engagement Increase
Savings by Retaining Old Customers
Fullpath’s AI runs daily scans across your dealership’s data sources to calculate the exact equity status of every customer in your database.
Inject real-time equity data directly into your shopper profiles automatically so your team has the full context before your next interaction.
Track every equity-influenced sale and engagement through the Fullpath dashboard so you can see exactly how your data is converting into inventory and revenue.
Fullpath Equity doesn’t just identify opportunities; it automates the entire retention journey.
Fullpath’s AI continuously builds and refreshes high-intent equity audiences so your teams can prioritize their work and reach shoppers most likely to trade in today.
Engage equity opportunities with highly-personalized ad and email campaigns to reach your shoppers wherever they are.
When a shopper clicks an equity offer generated by Fullpath, they land on a personalized page featuring the same vehicle and valuation they engaged with.
Fullpath unifies your DMS, CRM, and website data into a clean, single source of truth.
AI scans your data daily to calculate shopper equity.
High-intent equity audiences are automatically built and updated within the CDP.
Automatically launch equity-based ads and emails, driving shoppers back to your lot.
Fullpath calculates a shopper’s equity using a combination of data pulled from the DMS, CRM, and Kelley Blue Book (KBB). The primary points considered when calculating a shopper’s equity status for the purposes of marketing and engaging shoppers around equity offers include: total purchase price, down payment, terms, monthly payment, interest, and the current value of the vehicle. When calculating equity in a loan, Fullpath subtracts the current loan balance from the current market value of the car according to estimates provided by the KBB.
Fullpath collects all available data signals for every shopper (including onsite behavior, CRM data, ads data, social data, inventory data, incentive data) and pulls it into the CDP data layer in order to calculate and present the vehicle and available incentives that Fullpath’s AI determines will make the most sense for each shopper.
Fullpath leverages all data available and connected to the CDXP. Using your connected service data, Fullpath will use the last known mileage on the shopper’s vehicle and leverage KBB’s algorithm to determine the car value (this can be adjusted if the customer asks with ranging estimates from Fair – Excellent). If we don’t have access to service data or current mileage, Fullpath will estimate value using KBB’s averages according to predetermined wear and tear, average mileage etc.
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