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Data Up Management System Identify and engage high-intent opportunities from your dealership’s own data.
Turn your first-party data into the ultimate opportunity source by automatically identifying in-market shoppers who are currently engaging with your dealership’s marketing but are not converting into active leads within Fullpath’s CDP.
Your best opportunity to make a sale is hiding in plain sight.
Your dealership sales team is spending all of its energy working leads – but your best opportunity to make a sale today is not even on that list.
‘Data Ups’ refer to your potential customers with the highest intent – those car shoppers that are actively browsing your dealership’s website, engaging with your ads, emails and text message marketing campaigns, but are not actively raising their hand and submitting a lead.
Fullpath’s CDP includes a Data Up Management System designed to help dealerships optimize outreach activities by automatically identifying these opportunities and offering the AI-generated talk tracks, vehicle recommendations, and customer data needed to proactively engage these in-market shoppers.
AI agents that empower the human touch.
Sitting at the top of the CDP, Fullpath’s Data Up AI agent monitors all incoming data, hand picks opportunities based on their shopper behavior, matches each opportunity with a vehicle, determines the best communication channel to use for that particular shopper, and creates a customized pitch before passing it on for activation by the dealership team.
From passive lead management to proactive outreach.
By leveraging Data Ups identified within your dealership’s own data in the Fullpath CDP, you can instantly pass targeted lists on to your sales team, manage your outreach efforts, and create a more sustainable and cost-effective model by shifting away from reactive lead management to a proactive, opportunity-driven approach.
Everything you need to work your Data Ups:
Opportunity Agent
Fullpath’s Data Up AI agent identifies your hottest sales opportunities using shopper behavioral data from your CDP and builds an easy-to-navigate list within the Fullpath dashboard.
AI Shopper Summaries
Fullpath’s AI sales enablement tools compile a detailed summary for each opportunity that includes all of the information your sales team needs to get the full story of the shopper before they reach out.
1:1 Vehicle Matching
Fullpath leverages your shopper data to identify the best vehicle match from within your inventory for each opportunity. This enables your sales team to use a specific vehicle in their outreach that directly reflects the needs and preferences of each individual shopper.
Automated Outreach Content
Leveraging generative AI, Fullpath provides auto-populated emails, SMSs, and talk tracks using the suggested vehicle and financing options to help your sales team with their outreach efforts.
Push to CRM
Once an opportunity is activated, your dealership team can send the shopper information directly into the CRM from the Fullpath dashboard with the click of a single button for lead followup.
Our Vision
At Fullpath, we believe the dealership of the future is one where proud dealership traditions and cutting-edge technologies come together to create exceptional, lasting dealer-customer relationships that continue far beyond a first sale.
That vision is our North star.
It is what drives us to pursue excellence and innovation in our products to support our dealer clients in achieving their goals through the power of data and AI.
FAQs
What is a 'Data Up?'
‘Data Ups’ are leads activated from within the CDP using your first-party data to identify buyer intent. These high-potential opportunities are actively engaging with your dealership’s marketing but are not submitting a lead – all they need is for someone to reach out and make that human connection.
Why does my dealership need Fullpath’s Data Up Management System?
Fullpath’s Data Up Management System is designed to help you automatically identify and work high-intent opportunities who are not active leads within the Fullpath CDP dashboard.
What is AI Sales Enablement?
AI Sales Enablement uses artificial intelligence to enhance sales processes, identifying high-value leads, automating outreach strategies, and equipping your team with actionable insights.
How does Fullpath’s AI Sales Enablement improve dealership sales?
Fullpath’s AI sales enablement tools highlight your dealership’s top opportunities daily, allowing your sales team to focus on high-value shoppers and close more deals.
How does Fullpath identify opportunities?
Fullpath’s Data Ups AI Agent leverages your first and third-party data to identify shoppers who are engaging with your dealership in real-time but have not submitted a lead. These leads are compiled into workable opportunity lists for your sales team.
Where does Fullpath get their financing options?
Fullpath integrates with Offerlogix and KBB to pull financial information and vehicle valuation data to provide personalized financing options.
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