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Data Up Management System Identify and engage high-intent opportunities from your dealership’s own data.
Turn your first-party data into the ultimate lead source by automatically identifying your potential ‘Data Ups,’ in-market opportunities who are currently engaging with your dealership’s marketing but are not converting into active leads.
Your best opportunity to make a sale may be hiding in plain sight.
Dynamic Opportunity Feed
Fullpath leverages cutting-edge AI to identify your top opportunities within your dealership’s first-party shopper behavior data and presents them in a dynamic, workable feed.
Daily Refresh
Fullpath refreshes your opportunities daily using your real-time data so you can be sure your outreach efforts will hit the bullseye every time.
Integrated Workflow
Once an opportunity from the Fullpath Data Ups Management System is activated, your team can pass them directly to the CRM for lead follow-up with the click of a single button.
Efficient and effective outreach, powered by AI sales enablement tools.
Shopper Summaries
Fullpath’s AI sales enablement tools produce highly detailed summaries to help you get the full picture of the opportunity’s shopper journey ahead of your next engagement.
Vehicle and Financing Options
Fullpath’s AI provides 1:1 vehicle matches based on the shopper’s vehicle of interest, paired with adjustable financing options based on their current equity status.
Outreach Content
Fullpath’s GenAI leverages the shopper’s data together with the individual’s vehicle and financing suggestions to automate emails, SMSs, and talk tracks to enable your team’s outreach efforts.
Dynamic opportunity lists that eliminate the legwork of mining your own data.
Top Opportunities
Your hottest potential opportunities for the day.
Equity
Active shoppers with either positive or negative equity.
Expiring Lease/Loan
Active shoppers who have an upcoming expiring lease or loan.
Service Appointment
Shoppers who had a recent service appointment.
Unsold Appointment
Shoppers with a recent appointment that did not result in a sale.
Everything you need to work your Data Ups:
Dynamic Opportunity Feed
Fullpath’s AI uses you first-party data to identify your opportunities every day using behavioral data from your CDP and builds a workable feed for your to leverage in your sales activities within your dashboard.
AI Shopper Summaries
Fullpath’s AI sales enablement tools compile a detailed summary for each opportunity that includes all of the information your sales team needs to get the full story of the shopper before they reach out.
1:1 Vehicle Matching
Fullpath leverages your shopper data to identify the best vehicle match from within your inventory for each opportunity. This enables your sales team to use a specific vehicle in their outreach that directly reflects the needs and preferences of each individual shopper.
Personalized Financing
Along with each vehicle match, Fullpath offers personalized financing options based on the shopper’s individual equity status.
Adjustable Quotes
Fullpath’s integrated financing tools allow your sales team to explore the different financing options available for each shopper to help work the opportunity.
Automated Outreach Content
Leveraging generative AI, Fullpath provides auto-populated emails, SMSs, and talk tracks using the suggested vehicle and financing options to help your sales team with their outreach efforts.
Push to CRM
Once an opportunity is activated, your dealership team can send the shopper information directly into the CRM from the Fullpath dashboard with the click of a single button for lead followup.
How it Works
Step 1
CDP Activation
Fullpath uses your first-party data to track customer behavior in real time and identify active, in-market shoppers who are not active leads.
Step 2
Identify Opportunities
Using cutting-edge AI, Fullpath’s Data Up Management System identifies your top opportunities and pulls them into your dashboard, eliminating the need for manual data mining.
Step 3
Opportunity Enhancement
Fullpath’s AI generates a summary of each opportunity, vehicle recommendations, financing options, talking points, and outreach options to assist with follow-up.
Step 4
Human Outreach
Your team works the opportunity using the data provided by Fullpath. Once activated, the shopper can be sent into the CRM for lead follow-up with one click.
Our Vision
At Fullpath, we believe the dealership of the future is one where proud dealership traditions and cutting-edge technologies come together to create exceptional, lasting dealer-customer relationships that continue far beyond a first sale.
That vision is our North star.
It is what drives us to pursue excellence and innovation in our products to support our dealer clients in achieving their goals through the power of data and AI.
FAQs
What is a 'Data Up?'
‘Data Ups’ are leads activated from within the CDP using your first-party data to identify buyer intent. These high-potential opportunities are actively engaging with your dealership’s marketing but are not submitting a lead – all they need is for someone to reach out and make that human connection.
Why does my dealership need Fullpath’s Data Up Management System?
Fullpath’s system saves your team time by automating lead identification, surfacing your hottest opportunities every day.
What is AI Sales Enablement?
AI Sales Enablement uses artificial intelligence to enhance sales processes, identifying high-value leads, automating outreach strategies, and equipping your team with actionable insights.
How does Fullpath’s AI Sales Enablement improve dealership sales?
Fullpath’s AI sales enablement tools highlight your dealership’s top opportunities daily, allowing your sales team to focus on high-value shoppers and close more deals.
How does Fullpath identify opportunities?
Fullpath leverages real-time behavioral data and advanced AI to pinpoint shopper intent for opportunities that are engaging with your marketing.
Where does Fullpath get their financing options?
Fullpath integrates with Offerlogix and KBB to pull financial information and vehicle valuation data to provide personalized financing options.
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