The Power of Audience Segmentation

In this webinar we explore a day in the life of the Audience Activation AI which begins with a nightly CRM crawl and ends with targeted emails being sent to segmented audiences. Watch to unpack what happens in the middle.

Fullpath’s Managers of Customer Success, Matt Gibson & Michelle Handy uncover the importance of a CDP as part of every dealership’s data ecosystem and how it integrates into your CRM and DMS infrastructure.

Join Fullpath Product Manager Avigdor Rosensweig as he unveils the intricacies of the Fullpath data layer and breaks down how cleaned and organized data is the foundation of our cdxp.