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The ABCs of CDPs

Webinar

30 minutes read

Fullpath’s Managers of Customer Success, Matt Gibson & Michelle Handy uncover the importance of a CDP as part of every dealership’s data ecosystem and how it integrates into your CRM and DMS infrastructure.

CDP
CDXP

From Clicks to Connections: Activating Dynamic Audiences via Website Engagement

September 26, 2024

Senior Product Manager, Itai Weschler-Be’er, unveils Dynamic Audiences within Website Engagement for custom on-site optimization campaigns. This webinar is a guide through the latest turnkey tools for data activation within Fullpath’s CDP.

CDP
Customer Experience
Website Engagement

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Webinar

16 min

The Power of Audience Segmentation

February 20, 2024

Join Rebecca Kurtz, Head of Post Sales Marketing for an engaging conversation on audience segmentation. We cover the interplay between your CDP & audience segmentation, key audiences to explore and the best opportunities to empower your sales team.

CDXP
Audience Activation

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Webinar

32 min

Data Unveiled: Peeling Back the Data Layers

November 28, 2023

Join Fullpath Product Manager Avigdor Rosensweig as he unveils the intricacies of the Fullpath data layer and breaks down how cleaned and organized data is the foundation of our cdxp.

Artificial Intelligence
CDXP
Customer Experience

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SEM & social advertisingVIN-specific marketingConversion optimizationEmail automation & CRM miningCRM integrationsSpecials generatorData connectivity & management

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