Automotive Resources

Use our automotive resources library to learn more about Customer Data & Experience Platforms and marketing best practices that can elevate your dealership and drive revenues.

Introducing the “Data Up” Revolution
  • Webinar
28 min

Introducing the “Data Up” Revolution

  • December 16, 2024

Fullpath’s CEO Aharon Horwitz and VP of Marketing, Ilana Shabtay discuss Data ‘Ups,’ how they can help you identify and work your best opportunities that are…

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Practical Ways Dealership Data Can Help You Close Deals at Every Stage of the Sales Funnel
  • Webinar
32 min

Practical Ways Dealership Data Can Help You Close Deals at Every Stage of the Sales Funnel

  • November 13, 2024

This webinar will give you practical strategies that you can apply right away to enhance your sales process, improve customer retention, and ultimately drive more revenues.

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From Clicks to Connections: Activating Dynamic Audiences via Website Engagement
  • Webinar
10 min

From Clicks to Connections: Activating Dynamic Audiences via Website Engagement

  • September 26, 2024

Senior Product Manager, Itai Weschler-Be’er, unveils Dynamic Audiences within Website Engagement for custom on-site optimization campaigns. This webinar is a guide through the latest turnkey tools for data activation within Fullpath’s CDP.

  • CDP
  • Customer Experience
  • Website Engagement
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A Hacker, an Incident Response Manager, and a CISO Walk Into a Bar…
  • Webinar
16 min

A Hacker, an Incident Response Manager, and a CISO Walk Into a Bar…

  • August 28, 2024

Fullpath CISO Shahar Maor is joined by a Hacker and an Incident Response Team Lead to walk you through the phases of a security incident from three different points of view. The three data security professionals offer dealerships the critical, practical steps to take today to protect your data from future attacks.

  • Automotive
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Uncovering Practical AI Applications for Your Dealership
  • Webinar
44 min

Uncovering Practical AI Applications for Your Dealership

  • August 18, 2024

Hear from three leading companies in the automotive AI space about the easy ways you can begin incorporating groundbreaking, AI-driven technology into your dealership’s operations today.

  • Artificial Intelligence
  • Customer Experience
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The Real Deal: A GM Dealer’s Perspective on Fullpath
  • Webinar
30 min

The Real Deal: A GM Dealer’s Perspective on Fullpath

  • July 16, 2024

Rebecca Kurtz, Head of Post Sales marketing at Fullpath and Sean Western, Quirk Chevy’s Director of Marketing discuss how Fullpath impacted Quirk Chevy’s marketing efforts and review the ins and outs of Fullpath’s new GM program.

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Audience Activation Around the Clock
  • Webinar
21 min

Audience Activation Around the Clock

  • May 22, 2024

In this webinar we explore a day in the life of the Audience Activation AI which begins with a nightly CRM crawl and ends with targeted emails being sent to segmented audiences. Watch to unpack what happens in the middle.

  • Audience Activation
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Unlocking Customer Value with Fullpath Equity
  • Webinar
22 min

Unlocking Customer Value with Fullpath Equity

  • April 24, 2024

Watch this webinar to discover how leveraging Fullpath Equity can uncover opportunities and foster long-term customer loyalty, increasing customer lifetime value (LTV).

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The ABCs of CDPs
  • Webinar
30 min

The ABCs of CDPs

  • March 20, 2024

Fullpath’s Managers of Customer Success, Matt Gibson & Michelle Handy uncover the importance of a CDP as part of every dealership’s data ecosystem and how it integrates into your CRM and DMS infrastructure.

  • CDP
  • CDXP
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The Power of Audience Segmentation
  • Webinar
16 min

The Power of Audience Segmentation

  • February 20, 2024

Join Rebecca Kurtz, Head of Post Sales Marketing for an engaging conversation on audience segmentation. We cover the interplay between your CDP & audience segmentation, key audiences to explore and the best opportunities to empower your sales team.

  • CDXP
  • Audience Activation
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Live Q&A on Fullpath’s ChatGPT with Chief of Product, Eliav Moshe
  • Webinar
27 min

Live Q&A on Fullpath’s ChatGPT with Chief of Product, Eliav Moshe

  • January 23, 2024

Join Fullpath’s Chief of Product, Eliav Moshe and Director of Knowledge, Chaya David for a live Q&A about ChatGPT and the direction of generative AI in automotive in general.

  • ChatGPT
  • Artificial Intelligence
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2023 Roundup: A Year of Transformation and Innovation
  • Webinar
24 min

2023 Roundup: A Year of Transformation and Innovation

  • December 20, 2023

Fullpath’s Post Sales Marketing team joins forces with Ronen Slonim, Business Analyst Lead to review our some of our most exciting updates from 2023.

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Data Unveiled: Peeling Back the Data Layers
  • Webinar
32 min

Data Unveiled: Peeling Back the Data Layers

  • November 28, 2023

Join Fullpath Product Manager Avigdor Rosensweig as he unveils the intricacies of the Fullpath data layer and breaks down how cleaned and organized data is the foundation of our cdxp.

  • Artificial Intelligence
  • CDXP
  • Customer Experience
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Top 3 Themes of Digital Dealer: A Fullpath Recap
  • Webinar
33 min

Top 3 Themes of Digital Dealer: A Fullpath Recap

  • October 29, 2023

Join Fullpath Regional Sales Manager Sean Hopper as he reveals the top three themes of Digital Dealer 2023. Sean’s perspective will help you gain a clear understanding of the important topics circulating the auto tech industry, and how they relate to your marketing & sales strategies.

  • Automotive
  • Artificial Intelligence
  • CDXP
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