Automotive Resources

Use our automotive resources library to learn more about Customer Data & Experience Platforms and marketing best practices that can elevate your dealership and drive revenues.

Q3 2023 Live Launch: Shopper Analysis and Equity
  • Live Launch

Q3 2023 Live Launch: Shopper Analysis and Equity

  • New York, New York
  • August 16, 2023

Double feature: Shopper Analysis, a powerful list builder to help you slice and dice your data, and Fullpath Equity, designed automatically engage equity positive shoppers.

  • CDXP
  • Fullpath Updates
Watch the Video

Q3 2023 Live Launch: Shopper Analysis and Equity

  • New York, New York
  • August 16, 2023

Double feature: Shopper Analysis, a powerful list builder to help you slice and dice your data, and Fullpath Equity, designed automatically engage equity positive shoppers.

The speakers

Ilana Shabtay

VP of Marketing at Fullpath

Mike Colacchio

CRO at Fullpath

Leveraging Your Dealership’s Equity Data to Crush Your Sales Goals
  • Blog Post
5 min

Leveraging Your Dealership’s Equity Data to Crush Your Sales Goals

  • Ro Oranim
  • August 15, 2023

When you combine your equity data with the power of a CDXP, you unlock massive potential for new revenues at your dealership.

  • CDXP
  • Digital Advertising
  • Audience Activation
  • Website Engagement
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How to Use AI to Enhance Your Dealership’s Digital Marketing
  • Blog Post
12 min

How to Use AI to Enhance Your Dealership’s Digital Marketing

  • Ro Oranim
  • August 13, 2023

As the automotive industry continues to evolve and adopt powerful new technologies, embracing AI can give you an important edge in an every increasingly competitive market.

  • Artificial Intelligence
  • Customer Experience
Read more
How Vehicle Subscription Services are Transforming Car Ownership with Jan Hansen 
  • Podcast
18 min

How Vehicle Subscription Services are Transforming Car Ownership with Jan Hansen 

  • August 3, 2023

Jan Hansen is the SVP Growth, B2B & Country Lead USA at FINN – a company that offers all-inclusive monthly car-subscriptions. Jan was among the first employees hired at…

Listen to Podcast
How Ardmore Toyota Created Valuable Extended Customer Journeys with Fullpath’s CDXP 
  • Case Study

How Ardmore Toyota Created Valuable Extended Customer Journeys with Fullpath’s CDXP 

  • July 25, 2023

By Fullpath to create seamless omnichannel shopping experiences for their customers, Ardmore Toyota automatically orchestrated meaningful, data-driven engagements that drove sales.

Read more
The Importance of Using Data Provided by Tech Vendors to Improve Dealership Operations with Don Erwin
  • Podcast
22 min

The Importance of Using Data Provided by Tech Vendors to Improve Dealership Operations with Don Erwin

  • July 24, 2023

Don Erwin is the Director of Digital Marketing and Communication at Mtn View Auto. He started his career in the automotive industry in late 2001. He…

Listen to Podcast
The Secret to Creating Revenue-Driving Email Campaigns
  • Webinar
13 min

The Secret to Creating Revenue-Driving Email Campaigns

  • July 21, 2023

Join Gal Moss, Product Manager of Fullpath’s Audience Activation as she takes you behind the scenes of our AI-powered email templates for dealers, our new custom templates, and gives insight into how these templates drive revenues for dealers.

Watch the Video
How Szott Ford Revived Inactive Leads with Fullpath’s Audience Activation 
  • Case Study

How Szott Ford Revived Inactive Leads with Fullpath’s Audience Activation 

  • July 13, 2023

In just six months with Fullpath’s Audience Activation, Szott Ford sent over 257,000 hyper-personalized emails that resulted in a 39.19% open rate, more than double the industry standard of 15%.

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The Case for Honest Reporting from Automotive SaaS Vendors 
  • Blog Post
9 min

The Case for Honest Reporting from Automotive SaaS Vendors 

  • Ro Oranim
  • July 12, 2023

As SaaS companies play an increasingly crucial role in dealership growth, concerns have surfaced regarding the accuracy and validity of the analytics and attribution reporting practices of these vendors.

  • CDXP
  • Fullpath Updates
Read more
How to Leverage Technology to Streamline Business Processes with Mike Dececco
  • Podcast
15 min

How to Leverage Technology to Streamline Business Processes with Mike Dececco

  • July 10, 2023

In this episode of the InsideAuto Podcast, Ilana Shabtay interviews Mike Dececco, the VP of Business Development at Fullpath, about how to leverage technology to streamline business processes.

  • Artificial Intelligence
  • Digital Advertising
Listen to Podcast
How To Drive Car Sales Through Social Media Marketing With Russell Richardson
  • Podcast
17 min

How To Drive Car Sales Through Social Media Marketing With Russell Richardson

  • July 5, 2023

Russell Richardson is a Sales Associate at Biondi Lincoln, a family-owned car dealership serving the greater Pittsburgh area. Russell leverages social media to provide free, valuable…

  • Digital Advertising
  • Social Media
Listen to Podcast
Why ChatGPT-Powered Automotive Chatbots are Superior to Current Dealership Chatbots
  • Blog Post
6 min

Why ChatGPT-Powered Automotive Chatbots are Superior to Current Dealership Chatbots

  • Ro Oranim
  • July 3, 2023

ChatGPT-powered automotive chatbots can help dealers create improved customer engagement, optimize their operations, and ultimately, drive revenues and improve their bottom line.

  • Customer Experience
  • Website Engagement
Read more
Dealership Data is Key to Unlocking the True Power of ChatGPT
  • Blog Post
5 min

Dealership Data is Key to Unlocking the True Power of ChatGPT

  • Ilana Shabtay
  • June 21, 2023

ChatGPT is an impressive technology on its own, but data integrations have the ability to make it so much more impactful.

  • CDXP
  • Customer Experience
  • Website Engagement
Read more
Building Brand Loyalty Through Content With Jordan Cox
  • Podcast
23 min

Building Brand Loyalty Through Content With Jordan Cox

  • June 19, 2023

Kevin Frye and his team at Jeff Wyler Automotive Family recently performed a study on their customer’s response to adding a digital retailing tool to their website. The results? Most responded that they would not buy a car 100% online; they would still want to see and touch it. So, the company shifted to find virtual reality solutions to meet their customer’s needs and allow them to test drive their preferred cars virtually. Win-win.

  • Automotive
  • Dealer Stories
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