Automotive Resources

Use our automotive resources library to learn more about Customer Data & Experience Platforms and marketing best practices that can elevate your dealership and drive revenues.

6 Ways AI & Customer Data Platforms Can Make Your Dealership’s Digital Marketing More Effective 
  • Blog Post
6 min

6 Ways AI & Customer Data Platforms Can Make Your Dealership’s Digital Marketing More Effective 

  • Ilana Shabtay
  • October 11, 2023

Today’s AI-powered marketing technologies offer automation capabilities to help retailers optimize their marketing in real-time. Here’s how:

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Practices That Lead to Legal Trouble for Dealers and How to Avoid Them with Tom Kline 
  • Podcast
23 min

Practices That Lead to Legal Trouble for Dealers and How to Avoid Them with Tom Kline 

  • October 8, 2023

Tom Kline shares with Ilana Shabtay about the specific behaviors that are being marked as deceptive and the practical steps modern dealers should be taking to stay out of legal trouble – from insurance policies to best practices around data protection and beyond. 

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Fullpath VINs-Acceleration: Your Ultimate Inventory Insurance Policy
  • Webinar
16 min

Fullpath VINs-Acceleration: Your Ultimate Inventory Insurance Policy

  • September 27, 2023

Join Fullpath CEO Aharon Horwitz to learn more about our Fullpath VINs-Acceleration relaunch and how this technology can help you put your inventory headaches behind you by increasing shopper quality traffic to your at-risk VINs – guaranteed.

  • VINs-Acceleration
Watch the Video
How Boch Toyota Turbocharged Their Holiday Season Sales with Fullpath
  • Case Study

How Boch Toyota Turbocharged Their Holiday Season Sales with Fullpath

  • September 20, 2023

When comparing Q4 2021 sales to their Q4 sales in 2022, Boch Toyota experienced a 12% overall increase year over year with Fullpath.

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Automotive & Car Dealership Lead Generation
  • Blog Post
7 min

Automotive & Car Dealership Lead Generation

  • Ro Oranim
  • September 19, 2023

Dive into the different ways your dealership can implement an automotive lead generation strategy, and the technologies that are available to help you take your strategy to the next level. 

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How to Use Audience Suppression to Improve Your Dealership’s Marketing ROI
  • Blog Post
9 min

How to Use Audience Suppression to Improve Your Dealership’s Marketing ROI

  • Ro Oranim
  • September 18, 2023

Audience suppression is an often overlooked but critical tool when it comes to improving your dealership’s marketing ROI. Learn how you can use it to stay ahead of the competition.

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How Dealerships Can Efficiently Scale their Vehicle Acquisition Operation with Josh Detzel 
  • Podcast
20 min

How Dealerships Can Efficiently Scale their Vehicle Acquisition Operation with Josh Detzel 

  • September 18, 2023

Josh Detzel is the marketing director at C Harper Automotive Group. He’s also a Google partner and a CXO member. He has years of automotive experience…

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Activate Your Equity Data to Unlock Potential Revenues
  • Webinar
12 min

Activate Your Equity Data to Unlock Potential Revenues

  • August 31, 2023

Join Senior Product Manager Elik Rozenboim to learn how your dealership can use Fullpath to leverage your equity data and engage high-potential customers with hyper relevant, personalized equity based offers.

  • CDXP
  • Digital Advertising
  • Audience Activation
Watch the Video
Valuable Dealership Audiences You Should Be Building with Your CDP
  • Blog Post
9 min

Valuable Dealership Audiences You Should Be Building with Your CDP

  • Ro Oranim
  • August 27, 2023

Take a closer look at some of the sales-driving lists and audiences you could be building with your dealership’s CDP.

  • CDP
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Combating High Interest Rates in the Automotive Industry with Anthony  Cameron
  • Podcast
21 min

Combating High Interest Rates in the Automotive Industry with Anthony  Cameron

  • August 22, 2023

Anthony Cameron is the Operations Director for the Diehl Automotive Group located in Western Pennsylvania into Eastern Central Ohio. Here’s a glimpse of what you’ll learn:…

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Q3 2023 Live Launch: Shopper Analysis and Equity
  • Live Launch

Q3 2023 Live Launch: Shopper Analysis and Equity

  • New York, New York
  • August 16, 2023

Double feature: Shopper Analysis, a powerful list builder to help you slice and dice your data, and Fullpath Equity, designed automatically engage equity positive shoppers.

  • CDXP
  • Fullpath Updates
Watch the Video

Q3 2023 Live Launch: Shopper Analysis and Equity

  • New York, New York
  • August 16, 2023

Double feature: Shopper Analysis, a powerful list builder to help you slice and dice your data, and Fullpath Equity, designed automatically engage equity positive shoppers.

The speakers

Ilana Shabtay

VP of Marketing at Fullpath

Mike Colacchio

CRO at Fullpath

Leveraging Your Dealership’s Equity Data to Crush Your Sales Goals
  • Blog Post
5 min

Leveraging Your Dealership’s Equity Data to Crush Your Sales Goals

  • Ro Oranim
  • August 15, 2023

When you combine your equity data with the power of a CDXP, you unlock massive potential for new revenues at your dealership.

  • CDXP
  • Digital Advertising
  • Audience Activation
  • Website Engagement
Read more
How to Use AI to Enhance Your Dealership’s Digital Marketing
  • Blog Post
12 min

How to Use AI to Enhance Your Dealership’s Digital Marketing

  • Ro Oranim
  • August 13, 2023

As the automotive industry continues to evolve and adopt powerful new technologies, embracing AI can give you an important edge in an every increasingly competitive market.

  • Artificial Intelligence
  • Customer Experience
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How Vehicle Subscription Services are Transforming Car Ownership with Jan Hansen 
  • Podcast
18 min

How Vehicle Subscription Services are Transforming Car Ownership with Jan Hansen 

  • August 3, 2023

Jan Hansen is the SVP Growth, B2B & Country Lead USA at FINN – a company that offers all-inclusive monthly car-subscriptions. Jan was among the first employees hired at…

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