Automotive Resources

Use our automotive resources library to learn more about Customer Data & Experience Platforms and marketing best practices that can elevate your dealership and drive revenues.

The Dealer’s Guide to Stop Money Leakage in Your Digital Marketing
  • Whitepaper

The Dealer’s Guide to Stop Money Leakage in Your Digital Marketing

  • October 23, 2023

Explore the top 10 problems dealers face that cause money leakage in their marketing and the solutions you can implement to plug those holes and ensure every marketing dollar is well spent.

  • CDXP
  • Digital Advertising
Download Whitepaper
Debunking 7 Myths About AI in the Car Dealership Industry
  • Blog Post
12 min

Debunking 7 Myths About AI in the Car Dealership Industry

  • Ro Oranim
  • October 22, 2023

In order to ensure your dealership can thrive in the current market, it is vital to separate fact from fiction and gain a deeper understanding of AI’s capabilities and the role it plays in driving success. 

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 5 Things AI Can Do That Your Dealership Salespeople Can’t
  • Blog Post
5 min

 5 Things AI Can Do That Your Dealership Salespeople Can’t

  • Ro Oranim
  • October 17, 2023

While salespeople will always remain a critical part of your business, there are functions where AI shines that can bolster and enhance your dealership processes.

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6 Ways AI & Customer Data Platforms Can Make Your Dealership’s Digital Marketing More Effective 
  • Blog Post
6 min

6 Ways AI & Customer Data Platforms Can Make Your Dealership’s Digital Marketing More Effective 

  • Ilana Shabtay
  • October 11, 2023

Today’s AI-powered marketing technologies offer automation capabilities to help retailers optimize their marketing in real-time. Here’s how:

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Practices That Lead to Legal Trouble for Dealers and How to Avoid Them with Tom Kline 
  • Podcast
23 min

Practices That Lead to Legal Trouble for Dealers and How to Avoid Them with Tom Kline 

  • October 8, 2023

Tom Kline shares with Ilana Shabtay about the specific behaviors that are being marked as deceptive and the practical steps modern dealers should be taking to stay out of legal trouble – from insurance policies to best practices around data protection and beyond. 

Listen to Podcast
Fullpath VINs-Acceleration: Your Ultimate Inventory Insurance Policy
  • Webinar
16 min

Fullpath VINs-Acceleration: Your Ultimate Inventory Insurance Policy

  • September 27, 2023

Join Fullpath CEO Aharon Horwitz to learn more about our Fullpath VINs-Acceleration relaunch and how this technology can help you put your inventory headaches behind you by increasing shopper quality traffic to your at-risk VINs – guaranteed.

  • VINs-Acceleration
Watch the Video
How Boch Toyota Turbocharged Their Holiday Season Sales with Fullpath
  • Case Study

How Boch Toyota Turbocharged Their Holiday Season Sales with Fullpath

  • September 20, 2023

When comparing Q4 2021 sales to their Q4 sales in 2022, Boch Toyota experienced a 12% overall increase year over year with Fullpath.

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Automotive & Car Dealership Lead Generation
  • Blog Post
7 min

Automotive & Car Dealership Lead Generation

  • Ro Oranim
  • September 19, 2023

Dive into the different ways your dealership can implement an automotive lead generation strategy, and the technologies that are available to help you take your strategy to the next level. 

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How to Use Audience Suppression to Improve Your Dealership’s Marketing ROI
  • Blog Post
9 min

How to Use Audience Suppression to Improve Your Dealership’s Marketing ROI

  • Ro Oranim
  • September 18, 2023

Audience suppression is an often overlooked but critical tool when it comes to improving your dealership’s marketing ROI. Learn how you can use it to stay ahead of the competition.

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How Dealerships Can Efficiently Scale their Vehicle Acquisition Operation with Josh Detzel 
  • Podcast
20 min

How Dealerships Can Efficiently Scale their Vehicle Acquisition Operation with Josh Detzel 

  • September 18, 2023

Josh Detzel is the marketing director at C Harper Automotive Group. He’s also a Google partner and a CXO member. He has years of automotive experience…

Listen to Podcast
Activate Your Equity Data to Unlock Potential Revenues
  • Webinar
12 min

Activate Your Equity Data to Unlock Potential Revenues

  • August 31, 2023

Join Senior Product Manager Elik Rozenboim to learn how your dealership can use Fullpath to leverage your equity data and engage high-potential customers with hyper relevant, personalized equity based offers.

  • CDXP
  • Digital Advertising
  • Audience Activation
Watch the Video
Valuable Dealership Audiences You Should Be Building with Your CDP
  • Blog Post
9 min

Valuable Dealership Audiences You Should Be Building with Your CDP

  • Ro Oranim
  • August 27, 2023

Take a closer look at some of the sales-driving lists and audiences you could be building with your dealership’s CDP.

  • CDP
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Combating High Interest Rates in the Automotive Industry with Anthony  Cameron
  • Podcast
21 min

Combating High Interest Rates in the Automotive Industry with Anthony  Cameron

  • August 22, 2023

Anthony Cameron is the Operations Director for the Diehl Automotive Group located in Western Pennsylvania into Eastern Central Ohio. Here’s a glimpse of what you’ll learn:…

Listen to Podcast
Q3 2023 Live Launch: Shopper Analysis and Equity
  • Live Launch

Q3 2023 Live Launch: Shopper Analysis and Equity

  • New York, New York
  • August 16, 2023

Double feature: Shopper Analysis, a powerful list builder to help you slice and dice your data, and Fullpath Equity, designed automatically engage equity positive shoppers.

  • CDXP
  • Fullpath Updates
Watch the Video

Q3 2023 Live Launch: Shopper Analysis and Equity

  • New York, New York
  • August 16, 2023

Double feature: Shopper Analysis, a powerful list builder to help you slice and dice your data, and Fullpath Equity, designed automatically engage equity positive shoppers.

The speakers

Ilana Shabtay

VP of Marketing at Fullpath

Mike Colacchio

CRO at Fullpath

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