Automotive Resources

Use our automotive resources library to learn more about Customer Data & Experience Platforms and marketing best practices that can elevate your dealership and drive revenues.

How Fullpath Activated Bowen Scarff Ford’s Data to Elevate their Marketing Efforts  
  • Case Study

How Fullpath Activated Bowen Scarff Ford’s Data to Elevate their Marketing Efforts  

  • April 9, 2024

Bowen Scarff Ford leveraged multiple solutions within the Fullpath CDXP ecosystem to activate their data so they could optimize their marketing efforts, and offer shoppers a better experience with the business.

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How a CDP Can Support Your Car Dealership’s BDC
  • Blog Post
11 min

How a CDP Can Support Your Car Dealership’s BDC

  • Ro Oranim
  • April 9, 2024

Delve into the essence of BDCs in car dealerships and how a CDP can help drive new heights of efficiency, customer satisfaction, and sales success.

  • CDP
  • Automotive
  • Customer Experience
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How Gaffney Buick GMC Leveraged Fullpath Digital Advertising to Out-Market the Competition
  • Case Study

How Gaffney Buick GMC Leveraged Fullpath Digital Advertising to Out-Market the Competition

  • March 28, 2024

Fullpath Digital Advertising in place, Gaffney Buick GMC enhanced its customer engagement, increased its brand visibility, and executed targeted marketing campaigns that brought in more quality leads at a lower CPL. 

  • Dealer Stories
  • Digital Advertising
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The ABCs of CDPs
  • Webinar
30 min

The ABCs of CDPs

  • March 20, 2024

Fullpath’s Managers of Customer Success, Matt Gibson & Michelle Handy uncover the importance of a CDP as part of every dealership’s data ecosystem and how it integrates into your CRM and DMS infrastructure.

  • CDP
  • CDXP
Watch the Video
Unleashing the Endless Potential of Dealership Data Through Unification with Prasad Chavali
  • Podcast

Unleashing the Endless Potential of Dealership Data Through Unification with Prasad Chavali

  • March 14, 2024

Learn about the challenges of data integration in the automotive industry and the benefits of aggregating and activating data. 

Listen to Podcast
How David Dodge Won More Sales From Digital Ads By Leveraging Fullpath’s Enhanced CDP 
  • Case Study

How David Dodge Won More Sales From Digital Ads By Leveraging Fullpath’s Enhanced CDP 

  • March 11, 2024

You may have heard the phrase, “less is more,” but when it comes to data in retail automotive, the more you have, the better off you…

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How CDPs and APIs are Transforming the Way Dealers Market to Audiences 
  • Blog Post
7 min

How CDPs and APIs are Transforming the Way Dealers Market to Audiences 

  • Ro Oranim
  • March 10, 2024

Audience APIs allow you to stream your dynamic audiences from your CDP directly into the marketing platforms you use at your dealership. Learn why this technology is changing the game.

Read more
Q1 2024 Live Launch: CDP Audience APIs
  • Live Launch

Q1 2024 Live Launch: CDP Audience APIs

  • Philadelphia, Pennsylvania
  • March 6, 2024

Get a behind the scenes look at Fullpath’s real-time API links, designed to stream your custom audiences directly from the CDP to every marketing channel in play at your dealership.

Watch the Video

Q1 2024 Live Launch: CDP Audience APIs

  • Philadelphia, Pennsylvania
  • March 6, 2024
The speakers

Maria Ploof

Lead Customer Success Manager at Fullpath

Dustin Marazzito

Director of Sales at Fullpath

Why Individualized Attention for Every Vehicle is Critical for Dealership Success with Jacci Grillo Noto
  • Podcast

Why Individualized Attention for Every Vehicle is Critical for Dealership Success with Jacci Grillo Noto

  • March 6, 2024

Learn about about the challenges dealers are facing in their inventory management, and why customization and maximizing ROI should be the central focus for dealers

Listen to Podcast
Revolutionizing Auto Dealerships with Data and AI With Dan Banister and Yaron Saghiv
  • Podcast

Revolutionizing Auto Dealerships with Data and AI With Dan Banister and Yaron Saghiv

  • March 3, 2024

Delve into the transformative effects of AI and data analysis on automotive retail with Dan Banister, owner of Banister Automotive, and Yaron Saghiv, CMO of UVeye.

Listen to Podcast
Understanding the Key Differences Between Automotive CDP and CDXP 
  • Blog Post
11 min

Understanding the Key Differences Between Automotive CDP and CDXP 

  • Ro Oranim
  • February 29, 2024

Learn about the differences between CDPs and CDXPs and get a clear understanding of the different roles they play in helping dealerships.

Read more
Refining Your Dealership Marketing Strategy Instead of Searching for the Next Shiny Toy with April Simmons
  • Podcast

Refining Your Dealership Marketing Strategy Instead of Searching for the Next Shiny Toy with April Simmons

  • February 29, 2024

April Simmons is the Corporate Internet and Marketing Director at Horne Automotive, a dealership brand with 14 automotive stores nationwide. She is recognized for her vast…

Listen to Podcast
Leveraging Dealership Data to Customize Your Customer Journeys with Colin Carrasquillo
  • Podcast

Leveraging Dealership Data to Customize Your Customer Journeys with Colin Carrasquillo

  • February 29, 2024

Colin Carrasquillo is the Digital Marketing Manager of the Nielsen Automotive Group. With over a decade of industry experience, Colin has carved a niche in implementing…

Listen to Podcast
The Importance of Going Back to Basics in Dealership Marketing with Dustin Schuler
  • Podcast

The Importance of Going Back to Basics in Dealership Marketing with Dustin Schuler

  • February 29, 2024

Dustin Schuler is the Marketing Manager at Bud Clary Auto Group, a company specializing in automotive sales and services. With over 5 years of experience, Dustin…

Listen to Podcast
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