Automotive Resources

Use our automotive resources library to learn more about Customer Data & Experience Platforms and marketing best practices that can elevate your dealership and drive revenues.

Redefining Dealership Marketing: How First-Party Data Can Revolutionize Your Advertising Strategy and Budget
  • Blog Post
5 min

Redefining Dealership Marketing: How First-Party Data Can Revolutionize Your Advertising Strategy and Budget

  • Ilana Shabtay
  • June 23, 2024

Take a closer look at how activated data can help your dealership push through the noise and continue to drive business success. 

  • CDP
  • CDXP
Read more
How CDPs Can Help Dealers Remain Operational Through a CRM Outage
  • Blog Post
6 min

How CDPs Can Help Dealers Remain Operational Through a CRM Outage

  • Ro Oranim
  • June 23, 2024

Cyberattacks are a growing threat in today’s digital world, and dealerships are not immune. Here are the ways a CDP can help dealers keep moving forward during a CRM outage.

  • CDP
Read more
How Bill Knight Ford Activated Their Data to Drive Sales from Existing Leads with Fullpath
  • Case Study

How Bill Knight Ford Activated Their Data to Drive Sales from Existing Leads with Fullpath

  • June 23, 2024

The rise of automotive-centric Customer Data Platforms (CDP) in recent years has increased awareness of the power and importance of data unification for dealerships. Data connectivity…

  • Audience Activation
Read more
How to Generate Leads for Car Sales
  • Blog Post
9 min

How to Generate Leads for Car Sales

  • Zoë Edelman
  • June 19, 2024

The automotive industry is constantly evolving, and right now shoppers have more options than they’ve ever had before. Shoppers are increasingly turning away from in-person showroom conversations, opting for online research to choose their next vehicle. To generate high quality leads that convert into car sales, dealers need to elevate their online presence and understand their audience’s online habits.

  • CDXP
  • Digital Advertising
  • Social Media
Read more
Q2 2024 Live Launch: Custom Campaigns
  • Live Launch

Q2 2024 Live Launch: Custom Campaigns

  • Los Angeles, California
  • June 13, 2024

Deep dive into Fullpath’s Custom Campaigns, designed to help dealers activate their data in a whole new way – all within the Fullpath ecosystem.

  • CDP
  • Audience Activation
Watch the Video

Q2 2024 Live Launch: Custom Campaigns

  • Los Angeles, California
  • June 13, 2024

Deep dive into Fullpath’s Custom Campaigns, designed to help dealers activate their data in a whole new way – all within the Fullpath ecosystem.

The speakers

Mollie Monett

Head of Branding at Fullpath

Parker Nichol

Regional Sales Manager at Fullpath

Automotive & Dealership Software 
  • Blog Post
5 min

Automotive & Dealership Software 

  • Zoë Edelman
  • June 10, 2024

What is Automotive Software? Automotive software for dealerships and the automotive industry encompasses a wide range of applications designed to streamline operations, supporting every department in…

  • CDP
Read more
Making Customer Experience Part of the Dealership Culture with Joe Barhoumi
  • Podcast
23 min

Making Customer Experience Part of the Dealership Culture with Joe Barhoumi

  • May 30, 2024

In this episode of InsideAuto, Joe Barhoumi, Internet Manager at Newbold Toyota BMW, spoke with Ilana Shabtay about how experiences outside of the industry gave him the tools to build and lead Newbold’s internet department and marketing strategy. They discuss the inventory challenges facing the industry right now, the current growth phase at Newbold, and the different marketing strategies that can build positive customer experiences at every stage of the sales funnel.

Listen to Podcast
Lead Generation for Car Dealerships & the Automotive Industry
  • Blog Post
12 min

Lead Generation for Car Dealerships & the Automotive Industry

  • Zoë Edelman
  • May 28, 2024

While you may live, sleep, and breathe automotive, the average person doesn’t. Buying a car for your everyday Joe is a big deal. They do their homework, shop around, and take their time choosing the right option for their budget and lifestyle. Making sure they chose your dealership for their final purchase is a matter of ensuring you meet them where they are – researching on the internet.

  • CDXP
  • Digital Advertising
Read more
Audience Activation Around the Clock
  • Webinar
21 min

Audience Activation Around the Clock

  • May 22, 2024

In this webinar we explore a day in the life of the Audience Activation AI which begins with a nightly CRM crawl and ends with targeted emails being sent to segmented audiences. Watch to unpack what happens in the middle.

  • Audience Activation
Watch the Video
Going Back to the Basics of Dealership SEO with Lindsey Shaker 
  • Podcast
19 min

Going Back to the Basics of Dealership SEO with Lindsey Shaker 

  • May 20, 2024

In this conversation, Ilana Shabtay interviews Lindsey Shaker, a fourth-generation member of the Shaker Automotive Group and an expert in SEO.

  • Social Media
Listen to Podcast
How Quirk Chevy Transformed Their Business with Fullpath’s AI-Powered Data Activation Solutions
  • Case Study

How Quirk Chevy Transformed Their Business with Fullpath’s AI-Powered Data Activation Solutions

  • May 7, 2024

In partnering with Fullpath, Quirk Chevy saw a 1,266% return on investment (ROI) over the course of just one year. 

  • Artificial Intelligence
  • CDXP
  • Customer Experience
  • Digital Advertising
  • VINs-Acceleration
  • Audience Activation
  • Website Engagement
Read more
Unlocking Customer Value with Fullpath Equity
  • Webinar
22 min

Unlocking Customer Value with Fullpath Equity

  • April 24, 2024

Watch this webinar to discover how leveraging Fullpath Equity can uncover opportunities and foster long-term customer loyalty, increasing customer lifetime value (LTV).

Watch the Video
Celebrating 100 Episodes of the InsideAuto Podcast: Mashup Episode
  • Podcast

Celebrating 100 Episodes of the InsideAuto Podcast: Mashup Episode

  • April 16, 2024

Revisit some of the key moments from the last 100 episode of Inside Auto Podcast in this celebratory mashup episode!

Listen to Podcast
How New AI Technologies are Helping Dealerships Drive Growth and  Exceed Customer Expectations with Earl Wheless
  • Podcast

How New AI Technologies are Helping Dealerships Drive Growth and  Exceed Customer Expectations with Earl Wheless

  • April 9, 2024

Earl Wheless is the Internet Sales Manager at Gaffney Buick GMC. He has over 30 years of experience in the automotive industry, spending most of his…

Listen to Podcast
See More
Fill out this form to schedule a personalized demo today!
Get in Touch

    By submitting this form I accept Fullpath’s privacy policy
    We'll be in touch ASAP.

    Feel free to tell us more about you so we can personalize your demo.

      Solutions of interest: