Automotive Resources

Use our automotive resources library to learn more about Customer Data & Experience Platforms and marketing best practices that can elevate your dealership and drive revenues.

Branding Consistency Across the Whole Automotive Group with Samantha Morrow
  • Podcast
20 min

Branding Consistency Across the Whole Automotive Group with Samantha Morrow

  • July 1, 2024

In this episode of InsideAuto, Samantha Morrow, Marketing Director at Hello Auto Group, chats with Ilana Shabtay about the CDK outage, the major marketing changes Hello Auto has made over the past few months, understanding the demographics of each individual dealership, and leveraging AI-based marketing tools to improve results.

  • Audience Activation
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How AI-Powered Data Activation Helped Mtn. View Ford Win More Leads from Website Visitors 
  • Case Study

How AI-Powered Data Activation Helped Mtn. View Ford Win More Leads from Website Visitors 

  • June 27, 2024

Mountain View Ford in Chattanooga, Tennessee replaced their industry standard chatbot technology with Fullpath’s data-driven ChatGPT integration in March of 2024. Within just 3 months, their chatbot experience had completely transformed.

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How CDPs Can Help Dealers Remain Operational Through a CRM Outage
  • Whitepaper

How CDPs Can Help Dealers Remain Operational Through a CRM Outage

  • June 27, 2024

Customer Data Platforms (CDPs) offer dealerships a viable backup plan in the event of a CRM outage or data breach. Here are several practical ways a CDP can empower dealerships to keep their businesses up and running and minimize disruption even in the face of a cyberattack.

  • CDP
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Redefining Dealership Marketing: How First-Party Data Can Revolutionize Your Advertising Strategy and Budget
  • Blog Post
5 min

Redefining Dealership Marketing: How First-Party Data Can Revolutionize Your Advertising Strategy and Budget

  • Ilana Shabtay
  • June 23, 2024

Take a closer look at how activated data can help your dealership push through the noise and continue to drive business success. 

  • CDP
  • CDXP
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How CDPs Can Help Dealers Remain Operational Through a CRM Outage
  • Blog Post
6 min

How CDPs Can Help Dealers Remain Operational Through a CRM Outage

  • Ro Oranim
  • June 23, 2024

Cyberattacks are a growing threat in today’s digital world, and dealerships are not immune. Here are the ways a CDP can help dealers keep moving forward during a CRM outage.

  • CDP
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How Bill Knight Ford Activated Their Data to Drive Sales from Existing Leads with Fullpath
  • Case Study

How Bill Knight Ford Activated Their Data to Drive Sales from Existing Leads with Fullpath

  • June 23, 2024

The rise of automotive-centric Customer Data Platforms (CDP) in recent years has increased awareness of the power and importance of data unification for dealerships. Data connectivity…

  • Audience Activation
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How to Generate Leads for Car Sales
  • Blog Post
9 min

How to Generate Leads for Car Sales

  • Zoë Edelman
  • June 19, 2024

The automotive industry is constantly evolving, and right now shoppers have more options than they’ve ever had before. Shoppers are increasingly turning away from in-person showroom conversations, opting for online research to choose their next vehicle. To generate high quality leads that convert into car sales, dealers need to elevate their online presence and understand their audience’s online habits.

  • CDXP
  • Digital Advertising
  • Social Media
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Q2 2024 Live Launch: Custom Campaigns
  • Live Launch

Q2 2024 Live Launch: Custom Campaigns

  • Los Angeles, California
  • June 13, 2024

Deep dive into Fullpath’s Custom Campaigns, designed to help dealers activate their data in a whole new way – all within the Fullpath ecosystem.

  • CDP
  • Audience Activation
Watch the Video

Q2 2024 Live Launch: Custom Campaigns

  • Los Angeles, California
  • June 13, 2024

Deep dive into Fullpath’s Custom Campaigns, designed to help dealers activate their data in a whole new way – all within the Fullpath ecosystem.

The speakers

Mollie Monett

Head of Branding at Fullpath

Parker Nichol

Regional Sales Manager at Fullpath

Automotive & Dealership Software 
  • Blog Post
5 min

Automotive & Dealership Software 

  • Zoë Edelman
  • June 10, 2024

What is Automotive Software? Automotive software for dealerships and the automotive industry encompasses a wide range of applications designed to streamline operations, supporting every department in…

  • CDP
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Making Customer Experience Part of the Dealership Culture with Joe Barhoumi
  • Podcast
23 min

Making Customer Experience Part of the Dealership Culture with Joe Barhoumi

  • May 30, 2024

In this episode of InsideAuto, Joe Barhoumi, Internet Manager at Newbold Toyota BMW, spoke with Ilana Shabtay about how experiences outside of the industry gave him the tools to build and lead Newbold’s internet department and marketing strategy. They discuss the inventory challenges facing the industry right now, the current growth phase at Newbold, and the different marketing strategies that can build positive customer experiences at every stage of the sales funnel.

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Lead Generation for Car Dealerships & the Automotive Industry
  • Blog Post
12 min

Lead Generation for Car Dealerships & the Automotive Industry

  • Zoë Edelman
  • May 28, 2024

While you may live, sleep, and breathe automotive, the average person doesn’t. Buying a car for your everyday Joe is a big deal. They do their homework, shop around, and take their time choosing the right option for their budget and lifestyle. Making sure they chose your dealership for their final purchase is a matter of ensuring you meet them where they are – researching on the internet.

  • CDXP
  • Digital Advertising
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Audience Activation Around the Clock
  • Webinar
21 min

Audience Activation Around the Clock

  • May 22, 2024

In this webinar we explore a day in the life of the Audience Activation AI which begins with a nightly CRM crawl and ends with targeted emails being sent to segmented audiences. Watch to unpack what happens in the middle.

  • Audience Activation
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Going Back to the Basics of Dealership SEO with Lindsey Shaker 
  • Podcast
19 min

Going Back to the Basics of Dealership SEO with Lindsey Shaker 

  • May 20, 2024

In this conversation, Ilana Shabtay interviews Lindsey Shaker, a fourth-generation member of the Shaker Automotive Group and an expert in SEO.

  • Social Media
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How Quirk Chevy Transformed Their Business with Fullpath’s AI-Powered Data Activation Solutions
  • Case Study

How Quirk Chevy Transformed Their Business with Fullpath’s AI-Powered Data Activation Solutions

  • May 7, 2024

In partnering with Fullpath, Quirk Chevy saw a 1,266% return on investment (ROI) over the course of just one year. 

  • Artificial Intelligence
  • CDXP
  • Customer Experience
  • Digital Advertising
  • VINs-Acceleration
  • Audience Activation
  • Website Engagement
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