Automotive Resources

Use our automotive resources library to learn more about Customer Data & Experience Platforms and marketing best practices that can elevate your dealership and drive revenues.

Innovative Car Dealership Promotion Ideas to Boost Sales with Fullpath’s CDP
  • Blog Post
8 min

Innovative Car Dealership Promotion Ideas to Boost Sales with Fullpath’s CDP

  • Zoë Edelman
  • October 28, 2024

As inventory levels rise and brand loyalty wanes, car dealerships are navigating an intensely competitive landscape. In this environment, delivering targeted messaging about enticing dealership promotions to the right customers has never been more crucial.

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How Technology Can Support Your Dealership After an Unforeseen Disaster
  • Blog Post
8 min

How Technology Can Support Your Dealership After an Unforeseen Disaster

  • Zoë Edelman
  • October 21, 2024

Year after year, North America faces weather-related disasters that profoundly impact communities and local businesses. The devastating outcomes of these catastrophic events extend beyond physical damage to properties. They disrupt vital operations, complicate customer communications, and challenge inventory management. Many families endure loss—loved ones, homes, income, and a sense of security—making it essential for dealerships to recognize that their role in the wake of a disaster goes beyond business.

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The Ever-Evolving Automotive Industry with Chris Colsant
  • Podcast
18 min

The Ever-Evolving Automotive Industry with Chris Colsant

  • October 15, 2024

In this episode of InsideAuto, Chris Colsant, SDR Manager at Fullpath, joins host Ilana Shabtay to discuss the importance of managing data holistically as we head into the new year. He also shares his experiences with the emergence of equity mining in the automotive industry and expresses his hopes for the future of leasing.

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Best Automotive & Dealership Conferences to Attend in 2025
  • Blog Post
12 min

Best Automotive & Dealership Conferences to Attend in 2025

  • Ro Oranim
  • October 14, 2024

Conferences give you the opportunity to see what’s new in the industry alongside fellow peers and vendor partners. Check out our list of the hottest conferences coming up in 2025!

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Leveraging Data and CDP Technologies to Transform Automotive Dealership Performance
  • Blog Post
7 min

Leveraging Data and CDP Technologies to Transform Automotive Dealership Performance

  • Zoë Edelman
  • October 14, 2024

Data is a powerful, but underutilized tool for car dealerships looking to deliver exceptional customer experiences.  First- and third-party data holds the key to more informed sales conversations, targeted digital ads, and personalized emails. Yet, with most of this data scattered across numerous siloes, its potential value remains largely untapped. 

  • CDP
  • Artificial Intelligence
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Automotive CDP Use Cases – 4 Practical Applications of a CDP at Your Dealership
  • Blog Post
6 min

Automotive CDP Use Cases – 4 Practical Applications of a CDP at Your Dealership

  • Zoë Edelman
  • October 1, 2024

Automotive-centric Customer Data Platforms (CDPs) have become essential tools for dealerships over the past few years. These centralized data hubs offer a unified view of customer information, enabling dealerships to make informed decisions and drive personalized marketing efforts.

  • CDP
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How Newbold BMW Unlocked Unprecedented Email Success with Fullpath
  • Case Study

How Newbold BMW Unlocked Unprecedented Email Success with Fullpath

  • September 29, 2024

Centralizing all of a dealer’s data in one place simplifies data analysis, enabling AI-powered marketing automations to turn that data into shopper engagement without requiring additional human intervention. This frees up the team to focus on other valuable tasks.

  • Audience Activation
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From Clicks to Connections: Activating Dynamic Audiences via Website Engagement
  • Webinar
10 min

From Clicks to Connections: Activating Dynamic Audiences via Website Engagement

  • September 26, 2024

Senior Product Manager, Itai Weschler-Be’er, unveils Dynamic Audiences within Website Engagement for custom on-site optimization campaigns. This webinar is a guide through the latest turnkey tools for data activation within Fullpath’s CDP.

  • CDP
  • Customer Experience
  • Website Engagement
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Embracing Change in Digital Marketing with Colin Day
  • Podcast

Embracing Change in Digital Marketing with Colin Day

  • September 24, 2024

In this episode of InsideAuto, Colin Day, EMEA Managing Director and VP of Business Development at Oktopost, chats with host, Ilana Shabtay, about leveraging AI for more efficient marketing and sales, the value of a strong social media brand presence, and the importance of having different digital marketing strategies depending on the company or product.

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Leveraging Data and CDP Technologies to Transform Automotive Dealership Performance
  • Whitepaper

Leveraging Data and CDP Technologies to Transform Automotive Dealership Performance

  • September 17, 2024

First and third-party data holds the key for dealerships to make more informed sales conversations, targeted digital ads, and personalized emails. Yet, with most of this data scattered across numerous silos, its potential value remains largely untapped.

  • CDP
  • Artificial Intelligence
Download Whitepaper
Turning Website Videos into Sales Opportunities with Eitan Koter
  • Podcast
20 min

Turning Website Videos into Sales Opportunities with Eitan Koter

  • September 17, 2024

In this episode of InsideAuto, Eitan Koter, co-CEO and co-founder of Vimmi, chats with host, Ilana Shabtay, about the diverse landscape of shoppable video content, how shoppable videos are revolutionizing online purchasing and automotive sales, and how individual marketing and AI is the future of digital marketing.

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Q3 2024 Live Launch: Fullpath CDP 3.0
  • Live Launch

Q3 2024 Live Launch: Fullpath CDP 3.0

  • Denver, Colorado
  • September 12, 2024

Fullpath’s CDP 3.0 introduces four new CDP features designed to bring dealers a more powerful, usable way to activate and engage with dealership data.

  • CDP
Watch the Video

Q3 2024 Live Launch: Fullpath CDP 3.0

  • Denver, Colorado
  • September 12, 2024

Fullpath’s CDP 3.0 introduces four new CDP features designed to bring dealers a more powerful, usable way to activate and engage with dealership data.

The speakers

Mollie Monett

Head of Brand at Fullapth

Mike Colacchio

CRO at Fullpath

Debbie Waines

Advertising & Marketing Director at John Elway Dealership

Transforming Raw Dealership Data into Actionable Insights
  • Blog Post
7 min

Transforming Raw Dealership Data into Actionable Insights

  • Zoë Edelman
  • September 8, 2024

What if your dealership’s untapped potential isn’t on the showroom floor, but hidden within the vast sea of your existing customer data? Your dealership’s Customer Data…

  • CDP
  • Artificial Intelligence
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How Fullpath’s Custom Campaigns Can Drive Your Dealership Strategy Forward 
  • Blog Post
8 min

How Fullpath’s Custom Campaigns Can Drive Your Dealership Strategy Forward 

  • Zoë Edelman
  • September 3, 2024

As part of Fullpath Audience Activation, Fullpath’s data-powered AI email solution, Custom Campaigns streamlines the process of sending targeted one-off emails to any audience you define using your first-party data within the CDP. Running alongside the Fullpath AI, Custom Campaigns are designed to reach specific audience segments with a specific message, seamlessly integrating with your current marketing automations so you can reach your shoppers however you want, when you want, with exactly the messaging you want.

  • Audience Activation
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