Automotive Resources

Use our automotive resources library to learn more about Customer Data & Experience Platforms and marketing best practices that can elevate your dealership and drive revenues.

Q3 2024 Live Launch: Fullpath CDP 3.0
  • Live Launch

Q3 2024 Live Launch: Fullpath CDP 3.0

  • Denver, Colorado
  • September 12, 2024

Fullpath’s CDP 3.0 introduces four new CDP features designed to bring dealers a more powerful, usable way to activate and engage with dealership data.

  • CDP
Watch the Video

Q3 2024 Live Launch: Fullpath CDP 3.0

  • Denver, Colorado
  • September 12, 2024

Fullpath’s CDP 3.0 introduces four new CDP features designed to bring dealers a more powerful, usable way to activate and engage with dealership data.

The speakers

Mollie Monett

Head of Brand at Fullapth

Mike Colacchio

CRO at Fullpath

Debbie Waines

Advertising & Marketing Director at John Elway Dealership

Transforming Raw Dealership Data into Actionable Insights
  • Blog Post
7 min

Transforming Raw Dealership Data into Actionable Insights

  • Zoë Edelman
  • September 8, 2024

What if your dealership’s untapped potential isn’t on the showroom floor, but hidden within the vast sea of your existing customer data? Your dealership’s Customer Data…

  • CDP
  • Artificial Intelligence
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How Fullpath’s Custom Campaigns Can Drive Your Dealership Strategy Forward 
  • Blog Post
8 min

How Fullpath’s Custom Campaigns Can Drive Your Dealership Strategy Forward 

  • Zoë Edelman
  • September 3, 2024

As part of Fullpath Audience Activation, Fullpath’s data-powered AI email solution, Custom Campaigns streamlines the process of sending targeted one-off emails to any audience you define using your first-party data within the CDP. Running alongside the Fullpath AI, Custom Campaigns are designed to reach specific audience segments with a specific message, seamlessly integrating with your current marketing automations so you can reach your shoppers however you want, when you want, with exactly the messaging you want.

  • Audience Activation
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A Hacker, an Incident Response Manager, and a CISO Walk Into a Bar…
  • Webinar
16 min

A Hacker, an Incident Response Manager, and a CISO Walk Into a Bar…

  • August 28, 2024

Fullpath CISO Shahar Maor is joined by a Hacker and an Incident Response Team Lead to walk you through the phases of a security incident from three different points of view. The three data security professionals offer dealerships the critical, practical steps to take today to protect your data from future attacks.

  • Automotive
Watch the Video
How Data Activation is Helping Subaru Dealers Optimize Their Digital Advertising Strategies
  • Case Study

How Data Activation is Helping Subaru Dealers Optimize Their Digital Advertising Strategies

  • August 28, 2024

The automotive industry is a fiercely competitive landscape where dealerships are challenged with capturing shopper attention in an increasingly digital world. With numerous platforms to engage,…

  • Customer Experience
  • Digital Advertising
Read more
Uncovering Practical AI Applications for Your Dealership
  • Webinar
44 min

Uncovering Practical AI Applications for Your Dealership

  • August 18, 2024

Hear from three leading companies in the automotive AI space about the easy ways you can begin incorporating groundbreaking, AI-driven technology into your dealership’s operations today.

  • Artificial Intelligence
  • Customer Experience
Watch the Video
How Horne Kia Skyrocketed Shopper Engagement Using Data-Driven Emails Powered By Fullpath’s AI
  • Case Study

How Horne Kia Skyrocketed Shopper Engagement Using Data-Driven Emails Powered By Fullpath’s AI

  • August 13, 2024

Horne Kia of Gilbert, Arizona partnered with Fullpath to go beyond the generic email blast and activate their lead database with effective, engaging content.

  • Dealer Stories
  • Audience Activation
Read more
How Your Dealership Teams Can Benefit from Embracing AI
  • Blog Post
9 min

How Your Dealership Teams Can Benefit from Embracing AI

  • Zoë Edelman
  • August 11, 2024

Artificial intelligence (AI) has moved beyond science fiction and is rapidly becoming a driving force across various industries. From healthcare to finance and beyond, AI is…

Read more
Software Solutions for Industry-Wide Problems with Bek Abdullayev
  • Podcast
17 min

Software Solutions for Industry-Wide Problems with Bek Abdullayev

  • July 29, 2024

Bek Abdullayev is the CEO and founder of SuperDispatch, a fast-growing logistics startup based in Kansas City. SuperDispatch serves as the logistics layer for the automotive…

Listen to Podcast
How Hello Mazda of San Diego Activated Their Data with Fullpath to Elevate Their Email Marketing Strategy
  • Case Study

How Hello Mazda of San Diego Activated Their Data with Fullpath to Elevate Their Email Marketing Strategy

  • July 28, 2024

In six months with Fullpath, Hello Mazda of San Diego tranformed their email marketing strategy, turning dead leads into sales with the power of data.

Read more
Guide: Which Digital Ads are Right for Your Car Dealership?
  • Blog Post
15 min

Guide: Which Digital Ads are Right for Your Car Dealership?

  • Zoë Edelman
  • July 25, 2024

It’s no small feat to make your car dealership stand out from the crowd. With consumers increasingly turning to online platforms for vehicle research and purchasing decisions, car dealerships must harness the power of digital advertising to remain competitive and meet potential customers where they are.

  • Digital Advertising
  • Social Media
Read more
The Real Deal: A GM Dealer’s Perspective on Fullpath
  • Webinar
30 min

The Real Deal: A GM Dealer’s Perspective on Fullpath

  • July 16, 2024

Rebecca Kurtz, Head of Post Sales marketing at Fullpath and Sean Western, Quirk Chevy’s Director of Marketing discuss how Fullpath impacted Quirk Chevy’s marketing efforts and review the ins and outs of Fullpath’s new GM program.

Watch the Video
Leveraging Technology for Localized Advertising with Faruk Heplevent
  • Podcast

Leveraging Technology for Localized Advertising with Faruk Heplevent

  • July 15, 2024

Faruk Heplevent is the CEO of The Scope, which he founded in 2007. The Scope uses cutting edge Computer-Generated Imagery (CGI) technology to create images for…

Listen to Podcast
The Impact of Automotive CDPs on Activating Solutions for Car Dealerships
  • Blog Post
8 min

The Impact of Automotive CDPs on Activating Solutions for Car Dealerships

  • Zoë Edelman
  • July 14, 2024

Your CRM and DMS are powerful tools by themselves, but without a way to bring all that data together into one centralized location, your data isn’t doing as much as it could do for you. By unifying, cleaning, and managing all your first- and third-party data, a CDP gives you full access to every data point at your dealership, offering deep insights into your shoppers and inventory so you can make smarter, data-driven business decisions.

  • CDP
  • Digital Advertising
  • Website Engagement
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