Automotive Resources

Use our automotive resources library to learn more about Customer Data & Experience Platforms and marketing best practices that can elevate your dealership and drive revenues.

‘Data Up’ 101: How You Can Monetize Your Data & Understand the ROI of Your CDP 
  • Blog Post
6 min

‘Data Up’ 101: How You Can Monetize Your Data & Understand the ROI of Your CDP 

  • Ro Oranim
  • January 6, 2025

This new ‘Up’ is powerful enough to completely transform the way dealers do business and enable them to tap into a stream of revenue that is just waiting to be found. 

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Leveraging Generative AI for Automotive Dealership Marketing
  • Blog Post
16 min

Leveraging Generative AI for Automotive Dealership Marketing

  • Zoë Edelman
  • January 1, 2025

Generative AI is often perceived as a threat to human talent, but when used effectively and responsibly, it can become your dealership’s most powerful tool. GenAI has many practical applications that can support dealerships— from marketing efforts to the service lane —especially when harnessed properly. 

  • ChatGPT
  • Artificial Intelligence
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Introducing the “Data Up” Revolution
  • Webinar
28 min

Introducing the “Data Up” Revolution

  • December 16, 2024

Fullpath’s CEO Aharon Horwitz and VP of Marketing, Ilana Shabtay discuss Data ‘Ups,’ how they can help you identify and work your best opportunities that are…

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How Toyota of Cedar Park Activated Their Data to Skyrocket Their ROI with Fullpath 
  • Case Study

How Toyota of Cedar Park Activated Their Data to Skyrocket Their ROI with Fullpath 

  • December 10, 2024

In Q3 2024, Toyota of Cedar Park utilized Fullpath to engage over 45,000 shoppers with valuable content which helped the dealership close 301 attributed sales in one quarter.

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Q4 2024 Live Launch: SMS Marketing
  • Live Launch

Q4 2024 Live Launch: SMS Marketing

  • Fort Lauderdale, Florida
  • December 5, 2024

Checkout Fullpath’s AI-powered SMS, designed to skyrocket engagement and create customers for life.

  • Audience Activation
Watch the Video

Q4 2024 Live Launch: SMS Marketing

  • Fort Lauderdale, Florida
  • December 5, 2024

Checkout Fullpath’s AI-powered SMS, designed to skyrocket engagement and create customers for life.

The speakers

Aharon Horwitz

CEO

Lance Boehmer

Regional Sales Manager

Ilana Shabtay

VP of Marketing

Mollie Monett

Head of Branding

Christina Rosenbach

VP of Customer Experience

Rebecca Kurtz

Head of Post Sales Marketing

Text Message Marketing for Car Dealerships
  • Blog Post
11 min

Text Message Marketing for Car Dealerships

  • Zoë Edelman
  • December 5, 2024

Delve into the world of SMS marketing – often called text message marketing – and explore its benefits for car dealerships in the realms of marketing, sales, and customer support.

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The Role of Omnichannel Marketing in Car Dealership Success
  • Blog Post
12 min

The Role of Omnichannel Marketing in Car Dealership Success

  • Zoë Edelman
  • December 3, 2024

Omnichannel marketing might sound like a fancy buzzword, but at its core, it’s simply good marketing. It’s about connecting the dots across a variety of marketing channels, from billboards and print promotions to Google ads and targeted emails.

  • CDP
  • Digital Advertising
  • Social Media
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The ‘Data Up’ Revolution: How a CDP Can Help Your Dealership Monetize Your Data
  • Blog Post
12 min

The ‘Data Up’ Revolution: How a CDP Can Help Your Dealership Monetize Your Data

  • Ro Oranim
  • December 1, 2024

Learn everything you need to know about ‘Data Ups’ along with practical examples of the deep impact working these ‘Ups’ can have on your dealership’s bottom line.

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What Every Dealer Needs to Know About AI Adoption in Automotive – Based on a True Survey!
  • Blog Post
6 min

What Every Dealer Needs to Know About AI Adoption in Automotive – Based on a True Survey!

  • Ilana Shabtay
  • November 28, 2024

The narrative that AI adoption is still sluggish in car dealerships is only the first of many myths about AI and the automotive industry that are…

  • Artificial Intelligence
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How Dealers Can Meet Customer Expectations to Drive Loyalty Without Compromising Data Security with Steve Schmith
  • Podcast

How Dealers Can Meet Customer Expectations to Drive Loyalty Without Compromising Data Security with Steve Schmith

  • November 28, 2024

Steve Schmith is an automotive client partner responsible for the services Acxiom delivers to a portfolio of automotive clients. He previously led automotive strategy for the…

Listen to Podcast
How AI is Enhancing, Not Replacing Dealership Employees
  • Blog Post
7 min

How AI is Enhancing, Not Replacing Dealership Employees

  • Ro Oranim
  • November 25, 2024

A new survey report proves that, rather than pushing employees out the door, dealership leadership hopes to see AI enhance their performance.

  • Artificial Intelligence
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How to Easily and Strategically Boost Your Dealership’s Brand Awareness
  • Blog Post
7 min

How to Easily and Strategically Boost Your Dealership’s Brand Awareness

  • Zoë Edelman
  • November 21, 2024

Your brand is everything. It’s what drives customers to choose your dealership over competitors and establishes long-term customer loyalty. It’s why people remember you, even if they’ve never interacted with you or purchased a vehicle at your store. Your brand is meant to encapsulate everything about your company including the customer experiences, advertising, and services you provide. 

  • CDP
  • Digital Advertising
  • Social Media
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The 2025 State of AI Adoption in Car Dealerships
  • Report

The 2025 State of AI Adoption in Car Dealerships

  • November 19, 2024

AI-adoption in car dealerships deeply affects the way vehicles are bought and sold and will impact the future of the American economy. This report examines AI adoption in car dealerships, dealer sentiment towards AI tools, and future plans for AI adoption & spending.

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How AI Will Accelerate Dealership Revenue Growth in 2025
  • Blog Post
8 min

How AI Will Accelerate Dealership Revenue Growth in 2025

  • Zoë Edelman
  • November 17, 2024

As the world increasingly embraces artificial intelligence (AI), its potential to revolutionize business operations is becoming more apparent than ever. AI holds the promise of enhanced…

  • Artificial Intelligence
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