Automotive Resources

Use our automotive resources library to learn more about Customer Data & Experience Platforms and marketing best practices that can elevate your dealership and drive revenues.

Leveraging the Fullpath (formerly AutoLeadStar) Shopper Page in a Cookieless Future
  • Webinar
40 min

Leveraging the Fullpath (formerly AutoLeadStar) Shopper Page in a Cookieless Future

  • July 25, 2022

Watch this exclusive webinar for a better understanding into ins, the outs and the importance of the Shopper Page.

  • Customer Experience
  • Shopper Views
Watch the Video
Competing for the Best Customer Experience, Not the Best Price
  • Podcast
24 min

Competing for the Best Customer Experience, Not the Best Price

  • July 22, 2022

In the current market, many customers prefer to get one fixed price that is fair so they don’t have to spend a lot of time negotiating with salespeople. This means that dealerships need to have the right business model to make their customer experience fun, fast, and encouraging for future sales.

  • Automotive
  • Artificial Intelligence
Listen to Podcast
Data Connectivity and Orchestration for Automotive Dealerships
  • Whitepaper

Data Connectivity and Orchestration for Automotive Dealerships

  • July 21, 2022

The automotive industry is undergoing a technological revolution: manual digital marketing is being replaced by tech-driven, smart marketing that operates by connecting data sources and orchestrating campaigns accordingly. Learn about the importance of data connectivity and how data orchestration is they key for forward-thinking dealers looking to stay competitive in the current market.

  • Automotive
  • Artificial Intelligence
Download Whitepaper
What is a Customer Data Platform? The Ultimate Guide to Automotive CDPs
  • Blog Post
21 min

What is a Customer Data Platform? The Ultimate Guide to Automotive CDPs

  • Mollie Monett
  • July 18, 2022

Over time your CRM gets loaded with junk, duplicate leads, and cold leads that go unnoticed. This is where the automotive-centric CDP comes in.

  • CDP
  • Automotive
  • CDXP
Read more
The Need for Simple and Specific Automation in the Automotive Space
  • Podcast
36 min

The Need for Simple and Specific Automation in the Automotive Space

  • July 9, 2022

Automation is meant to make processes easier and more efficient. Your automated marketing messages need to be targeted to a specific audience and increase engagement with them. Specific automation not only helps in making dealerships more productive but also increases profitability, improves communication among teams and customers, and in the long run, helps build better relationships.

  • Automotive
  • Artificial Intelligence
Listen to Podcast
Focusing On Your Team To Build A Successful Dealership With Delano Palmer
  • Podcast
25 min

Focusing On Your Team To Build A Successful Dealership With Delano Palmer

  • July 1, 2022

Building a profitable and successful dealership is not just about selling cars. You need to have the right people with the right mindset, talent, and skills to drive success. They also have to believe in themselves, have the right vision, and work as a team.

  • Automotive
  • Dealer Stories
Listen to Podcast
Navigate Fullpath (formerly AutoLeadStar) Campaigns Like a Pro
  • Webinar
49 min

Navigate Fullpath (formerly AutoLeadStar) Campaigns Like a Pro

  • June 26, 2022

Gain a better understanding of where your shoppers receive direct value.

  • CDXP
Watch the Video
The Connection Between One Pound of M&Ms and a Great Customer Experience With Aaron Bickart
  • Podcast
27 min

The Connection Between One Pound of M&Ms and a Great Customer Experience With Aaron Bickart

  • June 24, 2022

In this episode of the InsideAuto podcast, Ilana Shabtay is joined by Aaron Bickart, the Executive Vice President and General Manager of OfferLogix, to discuss the value of personalizing the customer journey in automotive. Aaron also talks about OfferLogix’s Penny Perfect Payments, the adoption of technology in the automotive industry, and how OfferLogix offers a smooth customer experience.

  • Automotive
Listen to Podcast
Top 5 Reasons Your Dealership Should be Using a CDXP
  • Blog Post
3 min

Top 5 Reasons Your Dealership Should be Using a CDXP

  • Oron Cohen
  • June 21, 2022

The era of customer data and experience platforms (CDXP) is emerging in automotive and dealerships should shift focus from third party data to first party data.

  • Automotive
  • CDXP
Read more
Social Targeting Challenges in 2023
  • Blog Post
4 min

Social Targeting Challenges in 2023

  • Ilana Shabtay
  • June 21, 2022

Over the past year, it’s become increasingly difficult to target and remarket to shoppers on social platforms. Fullpath’s technology enables your dealership to market to your target audience post iOs 14. Learn more.

  • Digital Advertising
  • Social Media
Read more
Launching AutoLeadStar’s Customer Data and Experience Platform (CDXP)
  • Podcast
18 min

Launching AutoLeadStar’s Customer Data and Experience Platform (CDXP)

  • June 17, 2022

In this episode of the InsideAuto Podcast, co-hosts Aharon Horwitz and Ilana Shabtay sit down to talk about the recent launch of AutoLeadStar’s Customer Data and Experience Platform (CDXP). They discuss the benefits of CDXPs, how dealers have been responding to AutoLeadStar’s platform, and what other players in the automotive industry are doing.

  • Automotive
  • Artificial Intelligence
  • CDXP
  • Fullpath Updates
Listen to Podcast
The Ins & Outs of Fullpath (formerly AutoLeadStar) Reporting
  • Webinar
31 min

The Ins & Outs of Fullpath (formerly AutoLeadStar) Reporting

  • June 15, 2022

Get a quick rundown on how to drill down on Fullpath (formerly AutoLeadStar) metrics.

  • CDXP
Watch the Video
How Your Dealership Can Sell Cars on Facebook
  • Blog Post
15 min

How Your Dealership Can Sell Cars on Facebook

  • Oron Cohen
  • June 13, 2022

Your dealership should identify ways to stand out on Facebook and make the most of this powerful platform. Learn the best practices for selling cars on Facebook here.

  • Automotive
  • Digital Advertising
  • Social Media
Read more
Q2 2022 Live Launch: CDXP
  • Live Launch

Q2 2022 Live Launch: CDXP

  • Miami, Florida
  • June 1, 2022

Meet automotive’s first Customer Data and Experience Platform (CDXP). Watch to see what unifying every data source at your dealership looks like in just 30 minutes.

Watch the Video

Q2 2022 Live Launch: CDXP

  • Miami, Florida
  • June 1, 2022

Meet automotive’s first Customer Data and Experience Platform (CDXP). Watch to see what unifying every data source at your dealership looks like in just 30 minutes.

The speakers

Aharon Horwitz

CEO & Co-founder of Fullpath

Ido Elad

Director of Product at Fullpath

Mike Colacchio

CRO at Fullpath

Mollie Monett

Head of Branding at Fullpath

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