Automotive Resources

Use our automotive resources library to learn more about Customer Data & Experience Platforms and marketing best practices that can elevate your dealership and drive revenues.

Q2 2022 Live Launch: CDXP
  • Live Launch

Q2 2022 Live Launch: CDXP

  • Miami, Florida
  • June 1, 2022

Meet automotive’s first Customer Data and Experience Platform (CDXP). Watch to see what unifying every data source at your dealership looks like in just 30 minutes.

Watch the Video

Q2 2022 Live Launch: CDXP

  • Miami, Florida
  • June 1, 2022

Meet automotive’s first Customer Data and Experience Platform (CDXP). Watch to see what unifying every data source at your dealership looks like in just 30 minutes.

The speakers

Aharon Horwitz

CEO & Co-founder of Fullpath

Ido Elad

Director of Product at Fullpath

Mike Colacchio

CRO at Fullpath

Mollie Monett

Head of Branding at Fullpath

Announcing the Fullpath CDXP
  • Blog Post
6 min

Announcing the Fullpath CDXP

  • Mollie Monett
  • May 23, 2022

Welcome to the new layout for our connected automotive marketing platform called the Customer Data and Experience Platform (CDXP).

  • CDXP
  • Fullpath Updates
Read more
Quirk Automotive Group Optimized Their Ad Spend with Fullpath to Get More Leads for Less During the Covid-19 Pandemic
  • Case Study

Quirk Automotive Group Optimized Their Ad Spend with Fullpath to Get More Leads for Less During the Covid-19 Pandemic

  • May 1, 2022

Learn how using fully automated marketing operations helped Quirk Automotive Group stay resilient during Covid-19. 

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Introduction to CDXP for Automotive
  • Whitepaper

Introduction to CDXP for Automotive

  • March 21, 2022

Customer Data and Experience Platforms (CDXP) are transforming the way dealerships build relationships with their customers. Learn about the evolution of the automotive centric CDXP and how they can help your dealership improve your marketing strategy, develop a data strategy and increase dealership revenues.

  • Automotive
  • CDXP
Download Whitepaper
Adopting Technology and the Need for Customer-Centric Experiences with Jennifer Sanford
  • Podcast
21 min

Adopting Technology and the Need for Customer-Centric Experiences with Jennifer Sanford

  • February 8, 2022

In this episode of the InsideAuto Podcast, Ilana Shabtay is joined by Jennifer Sanford, the Vice President of Marketing and Industry Relations at STELLA Automotive AI, to talk about the adoption of technology in the automotive space and the importance of providing customer-centric experiences in dealerships. They also talk about the benefits of training employees and using data to serve customers better.

  • Automotive
  • Artificial Intelligence
Listen to Podcast
Year in Review with Ilana Shabtay
  • Podcast
24 min

Year in Review with Ilana Shabtay

  • January 28, 2022

In this episode of the InsideAuto Podcast, host Ilana Shabtay sits down with Dr. Jeremy Weisz, Co-founder of Rise25 Media, to talk about the interviews she did over the last year. Ilana shares some of the guests who were featured on the podcast and what she learned from them about improving dealerships.

  • Automotive
  • Fullpath Updates
Listen to Podcast
Walser Honda Saw a Dramatic Increase in Leads Despite Covid-19 Shutdowns with Fullpath
  • Case Study

Walser Honda Saw a Dramatic Increase in Leads Despite Covid-19 Shutdowns with Fullpath

  • January 10, 2022

With Fullpath already in place, Walser Honda was already well positioned to weather the storm. 

Read more
Connectivity & Orchestration For Automotive Dealerships
  • Blog Post
5 min

Connectivity & Orchestration For Automotive Dealerships

  • Mollie Monett
  • December 28, 2021

Dealerships that have started the shift of data connectivity and analytics are now able to compete with tech giants. Learn more here!

  • Automotive
  • Artificial Intelligence
  • CDXP
Read more
How Centralizing BDC & Marketing Improves Efficiencies with Matt Raymond
  • Podcast
27 min

How Centralizing BDC & Marketing Improves Efficiencies with Matt Raymond

  • December 26, 2021

According to Matt Raymond, centralizing your dealership’s marketing and BDC functions can help you bring together your team, increase efficiency, gain more control, and improve the recruiting and onboarding of new employees. Matt played a key role in building Team Automotive Group’s BDC, and now he’s here to share his strategies.

  • Automotive
  • Dealer Stories
Listen to Podcast
Self-Education as the Main Ingredient for Successful Dealerships in 2023
  • Podcast
25 min

Self-Education as the Main Ingredient for Successful Dealerships in 2023

  • December 21, 2021

In this episode of the InsideAuto Podcast, Ilana Shabtay is joined by Michael Cirillo, the Co-founder and CEO of FlexDealer, to discuss tips for driving success in the automotive space. They also talk about future challenges in the automotive industry, best practices for providing customer service in dealerships, and why dealerships should focus on processes.

  • Automotive
Listen to Podcast
Practical Tips for Growing BDC Sales with Marija Cvetkovska
  • Podcast
26 min

Practical Tips for Growing BDC Sales with Marija Cvetkovska

  • December 5, 2021

The right strategy for building a better dealership, according to Marija Cvetkovska, is to focus on customer service. If customers prefer communicating through email or on the phone, then dealerships should use those methods to reach out and build relationships with them. What should you be doing with these communications? Provide leads with the information they ask for, go the extra mile to serve them better, and maintain a customer-centric dynamic, to name a few.

  • Automotive
  • Dealer Stories
Listen to Podcast
3 Reasons to Ditch Your Automotive Marketing Agency
  • Blog Post
5 min

3 Reasons to Ditch Your Automotive Marketing Agency

  • Mollie Monett
  • November 16, 2021

Should You Fire Your Automotive Marketing Agency? Over the last decade, automotive marketing agencies made sense. They offered you plenty of benefits that at the time…

  • Automotive
  • Digital Advertising
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Evolutions in the Autotech Industry with Mike Colacchio
  • Podcast
20 min

Evolutions in the Autotech Industry with Mike Colacchio

  • November 15, 2021

Driving customers into your dealership or online store is often the first step in driving sales. The growth of digital retailing has brought about great shifts in how dealerships attract customers and how customers shop. It also means that adaptable and flexible dealerships will set themselves up for success in the future.

  • Automotive
  • Artificial Intelligence
  • CDXP
Listen to Podcast
Recapping Digital Dealer’s Top Panels with April Simmons from Horne Auto Group
  • Podcast
34 min

Recapping Digital Dealer’s Top Panels with April Simmons from Horne Auto Group

  • November 7, 2021

Dealerships often fail to build rapport with online shoppers as easily as they would in person. So what should dealerships do to solve this problem? According to April Simmons, this is where social media comes in handy.

  • Automotive
  • Dealer Stories
Listen to Podcast
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