Automotive Resources

Use our automotive resources library to learn more about Customer Data & Experience Platforms and marketing best practices that can elevate your dealership and drive revenues.

Google Ads for Car Dealerships
  • Blog Post
6 min

Google Ads for Car Dealerships

  • Ro Oranim
  • October 2, 2022

Google ads are a critical piece of any dealership’s well rounded digital marketing strategy for one very simple reason: research is step one in a shopper’s car buying journey.

  • Digital Advertising
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Customer Dashboard Tour
  • Webinar
29 min

Customer Dashboard Tour

  • September 30, 2022

Join us to tour your CDXP dashboard, and learn more about reporting, configurations, and account settings. Ideal for newly onboarded customers or those needing a refresh!

  • CDXP
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Your Dealership Needs a Strong Vehicle Acquisition Strategy – Here’s Why.
  • Blog Post
4 min

Your Dealership Needs a Strong Vehicle Acquisition Strategy – Here’s Why.

  • Ro Oranim
  • September 15, 2022

Learn more about how to stay on top of the market during the chip shortage using your data to create a strong vehicle acquisition strategy.

  • Automotive
  • CDXP
  • Digital Advertising
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Audience Automation: Strategies for Driving Client Engagements With Ido Elad
  • Podcast
16 min

Audience Automation: Strategies for Driving Client Engagements With Ido Elad

  • September 11, 2022

In this episode of the InsideAuto Podcast, Ilana Shabtay interviews Ido Elad, the Director of Product Management at Fullpath, about audience automation and strategies for driving client engagements. They also discuss how Fullpath’s new platform, Audience Activation, helps solve automation problems, common concerns dealerships have about automation, and Fullpath’s future plan.

  • Automotive
  • CDXP
  • Fullpath Updates
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Automotive Marketing & Digital Marketing Strategy
  • Blog Post
7 min

Automotive Marketing & Digital Marketing Strategy

  • Ro Oranim
  • September 8, 2022

In today’s competitive landscape, digital marketing is an essential tool for automotive dealerships. Here’s everything you need to know to succeed in driving customers and sales.

  • Automotive
  • Digital Advertising
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Everything You Need to Know About Facebook Ads for Car Dealers
  • Blog Post
8 min

Everything You Need to Know About Facebook Ads for Car Dealers

  • Ro Oranim
  • September 1, 2022

Facebook can be a great tool for advertisers in the automotive space. Learn about the best Facebook Ads for car dealers and how you can be getting the most out of your ads.

  • Automotive
  • Digital Advertising
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Vehicle Acquisition: Turning Insights into Actions
  • Webinar
33 min

Vehicle Acquisition: Turning Insights into Actions

  • August 25, 2022

Sales guru Jon Frederick shows you the best way to take your vehicle acquisition data insights and turn it into real life action: more inventory.

  • CDXP
Watch the Video
Q3 2022 Live Launch: Data Lake
  • Live Launch

Q3 2022 Live Launch: Data Lake

  • Cleveland, Ohio
  • August 18, 2022

Data Lake collects, cleans, and organizes your data so you can get powerful, data-driven insights to fuel your business. Watch now to learn more.

Watch the Video

Q3 2022 Live Launch: Data Lake

  • Cleveland, Ohio
  • August 18, 2022

Data Lake collects, cleans, and organizes your data so you can get powerful, data-driven insights to fuel your business. Watch now to learn more.

The speakers

Aharon Horwitz

CEO & Co-founder of Fullpath

Eliav Moshe

CPO & Co-founder of Fullpath

Mollie Monett

Head of Branding at Fullpath

Mike Colacchio

CRO at Fullpath

The Rebirth of the Automotive Conference With Paul J Daly and Kyle Mountsier
  • Podcast
33 min

The Rebirth of the Automotive Conference With Paul J Daly and Kyle Mountsier

  • August 12, 2022

In this episode of the InsideAuto podcast, Ilana Shabtay interviews Paul J Daly and Kyle Mountsier from Automotive State of The Union (ASOTU), to talk about the rebirth of the automotive space. They also discuss ASOTU’s mission and the importance of people, processes, and technology in the automotive industry.

  • Automotive
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Mountain View Automotive Cured Lot Rot with Fullpath’s VINs-Acceleration
  • Case Study

Mountain View Automotive Cured Lot Rot with Fullpath’s VINs-Acceleration

  • August 12, 2022

For Mountain View Automotive, Fullpath’s VINs acceleration was the game changer they needed to get their aging inventory off the lot. 

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What’s up with David Kain during quarantine?
  • Podcast
30 min

What’s up with David Kain during quarantine?

  • August 7, 2022

We all know David Kain, but in this episode, David shares with us how he has kept busy during these quarantine months! Besides for taking on a new hobby, David is continuing to help dealers power through this time to keep BDCs productive and sales on an all-time high. Tune in for more information.

  • Automotive
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Car Inventory Shortage Updates
  • Blog Post
3 min

Car Inventory Shortage Updates

  • Ilana Shabtay
  • August 1, 2022

Current inventory levels for new vehicles are running low across the globe. Read why there is a new car inventory shortage, when it will end and how you can learn to deal with it here.

  • Automotive
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Social Media Advertising Strategies for Dealerships With Eric Barbosa
  • Podcast
18 min

Social Media Advertising Strategies for Dealerships With Eric Barbosa

  • July 29, 2022

Eric Barbosa leverages social media giveaways and Facebook Live events to market cars for his dealership. He drives traffic, engagement and exposure by offering cars to people in need. Through this strategy, he is able to generate 200 leads per day.

  • Automotive
  • Dealer Stories
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5 Questions Your Dealership Should Ask When Deciding on the Best CDP
  • Blog Post
3 min

5 Questions Your Dealership Should Ask When Deciding on the Best CDP

  • Mollie Monett
  • July 29, 2022

If your dealership wants to migrate to a CDP system, here are 5 essential questions to ask when beginning your search. Find the best CDP here.

  • CDP
  • Automotive
  • Artificial Intelligence
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