Automotive Resources

Use our automotive resources library to learn more about Customer Data & Experience Platforms and marketing best practices that can elevate your dealership and drive revenues.

The Dealer’s Guide to Choosing a CDP
  • Blog Post
7 min

The Dealer’s Guide to Choosing a CDP

  • Ro Oranim
  • January 23, 2023

As customer-centricity becomes increasingly important for businesses worldwide, a CDP is an essential tool for dealerships looking to stay ahead of the competition. Our comprehensive guide can help you find the right CDP for your dealership.

  • Automotive
  • CDXP
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Colonial Volkswagen of Medford Saw a Spike in Sales in Just 6 Months with Fullpath
  • Case Study

Colonial Volkswagen of Medford Saw a Spike in Sales in Just 6 Months with Fullpath

  • January 20, 2023

With Fullpath, Colonial Volkswagen of Medford consolidated their data sources and leveraged it to create an effective dealership marketing strategy. 

Read more
5 Ways To Maintain Data Hygiene At Your Dealership
  • Blog Post
6 min

5 Ways To Maintain Data Hygiene At Your Dealership

  • Ro Oranim
  • January 19, 2023

Data hygiene is critical for every business. Learn how to properly maintain data hygiene at your dealership.

  • Automotive
  • CDXP
Read more
Looking Backward, Looking Forward: 2022 Round Up
  • Webinar
45 min

Looking Backward, Looking Forward: 2022 Round Up

  • January 18, 2023

Our team of Fullpath (formerly AutoLeadStar) panelists cover all the highlights from 2022 and give unique insight into what’s to be expected in 2023!

  • CDXP
  • Fullpath Updates
Watch the Video
4 Steps Dealers Can Take To Start Using Their First-Party Data
  • Blog Post
5 min

4 Steps Dealers Can Take To Start Using Their First-Party Data

  • Ro Oranim
  • January 11, 2023

By using first-party data to build a strong marketing strategy and better customer experiences, you can save money while making money. 

  • Automotive
  • CDXP
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From Selling Vacuums To Owning a Dealership – Dave Warren Shares His Story
  • Podcast
19 min

From Selling Vacuums To Owning a Dealership – Dave Warren Shares His Story

  • January 9, 2023

In this episode of the InsideAuto Podcast, Ilana Shabtay is joined by Dave Warren, the Owner and Managing Partner at Dave Warren Chrysler Dodge Jeep Ram, to talk about how he adapts his dealership to the fluctuating market. They also discuss future projections for the used car market and how to get salespeople more engaged in driving used car sales.

  • Automotive
  • Dealer Stories
Listen to Podcast
Get the Picture: Why a 360° Customer View is Essential for Dealership Success
  • Blog Post
6 min

Get the Picture: Why a 360° Customer View is Essential for Dealership Success

  • Ro Oranim
  • January 2, 2023

A 360° customer view can offer deep, understandable insights on how to improve customer experiences at your dealership.

  • CDXP
  • Shopper Views
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Automotive Is About Bringing Your Hustle
  • Podcast
18 min

Automotive Is About Bringing Your Hustle

  • December 28, 2022

Daniel Govaer, General Manager at Mercedes-Benz of Easton, joins Ilana Shabtay in this episode of the InsideAuto podcast, to talk about the benefits of investing in your employees’ mental health. They also discuss top marketing strategies for 2023 and the future of the automotive industry.

  • Automotive
  • Dealer Stories
Listen to Podcast
Debunking Common Misconceptions About Customer Data Platforms
  • Blog Post
11 min

Debunking Common Misconceptions About Customer Data Platforms

  • Ro Oranim
  • December 21, 2022

Like any new technology, CDPs have their cynics and naysayers. Let’s take a look at the most common misconceptions and set the record straight. 

  • Artificial Intelligence
  • CDXP
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Is your car dealership prepared for the transition to Google Analytics 4?
  • Blog Post
7 min

Is your car dealership prepared for the transition to Google Analytics 4?

  • Ro Oranim
  • December 11, 2022

Google Universal Analytics is an excellent tool with many strong features – but GA4 is set to be even better, bringing with it an updated feature set that can help your dealership improve your marketing efforts. 

  • Automotive
  • Digital Advertising
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AI-Powered Vehicle Inspections and Future Trends in the Automotive Space With Yaron Saghiv
  • Podcast
15 min

AI-Powered Vehicle Inspections and Future Trends in the Automotive Space With Yaron Saghiv

  • December 6, 2022

To provide quality products for customers, UVeye has leveraged AI and visual aid in its business operations. This has allowed the company to diversify its services and transition from serving homeland security to assisting OEMs, car manufacturers, and dealers. This technology has also created opportunities for the company to enter new markets in Europe, Asia, and the US.

  • Automotive
  • Artificial Intelligence
Listen to Podcast
Q4 2022 Live Launch: Service, powered by CDXP
  • Live Launch

Q4 2022 Live Launch: Service, powered by CDXP

  • Atlanta, Georgia
  • November 30, 2022

Learn how Fullpath service campaigns will transform your service lane into a revenue-generating digital hub and cut down on legwork.

Watch the Video

Q4 2022 Live Launch: Service, powered by CDXP

  • Atlanta, Georgia
  • November 30, 2022

Learn how Fullpath service campaigns will transform your service lane into a revenue-generating digital hub and cut down on legwork.

The speakers

Mollie Monett

Head of Branding at Fullpath

Ido Elad

Director of Product Management at Fullpath

In-House Marketing for the Automotive Industry With Ally Piñon
  • Podcast
19 min

In-House Marketing for the Automotive Industry With Ally Piñon

  • November 29, 2022

To create authentic and engaging marketing messages, understanding your dealership’s goals is essential. An in-house marketing team helps identify and align a dealership’s needs with customers’ needs. However, concentrating on sales alone is not an effective long-term strategy. B2B and B2C marketing expert Ally Piñon says to focus on marketing, sales, service, and parts.

  • Automotive
  • Dealer Stories
Listen to Podcast
Understanding the Relationship Between a CRM and a CDP
  • Blog Post
5 min

Understanding the Relationship Between a CRM and a CDP

  • Ilana Shabtay
  • November 28, 2022

Using a CDP for data connectivity and orchestration is the key to building a successful digital marketing strategy for your car dealership.

  • CDP
  • Automotive
Read more
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