Automotive Resources

Use our automotive resources library to learn more about Customer Data & Experience Platforms and marketing best practices that can elevate your dealership and drive revenues.

How to Streamline Your Dealership’s Inventory Management
  • Blog Post
6 min

How to Streamline Your Dealership’s Inventory Management

  • Ro Oranim
  • January 29, 2023

Strategic management and optimization of your dealership’s inventory can help you better meet your customers needs, reduce costs, and increase your revenues.

  • Automotive
  • Artificial Intelligence
  • VINs-Acceleration
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Leading CDXP Fullpath Partners with Auto Genius Labs to Improve Data Connectivity & Automotive Online Experiences 
  • Blog Post
3 min

Leading CDXP Fullpath Partners with Auto Genius Labs to Improve Data Connectivity & Automotive Online Experiences 

  • Aharon Horwitz
  • January 26, 2023

Fullpath and Auto Genius Labs, the innovation arm of the leading community of high-growth automotive marketers, are announcing their partnership to improve consumer shopping experiences in the auto industry.

  • Fullpath Updates
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The Importance of Public APIs in Automotive
  • Blog Post
5 min

The Importance of Public APIs in Automotive

  • Aharon Horwitz
  • January 25, 2023

The ability to access and use your data is quickly becoming an automotive superpower. This is where the importance of APIs come into play. 

  • Automotive
  • CDXP
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The Dealer’s Guide to Choosing a CDP
  • Blog Post
7 min

The Dealer’s Guide to Choosing a CDP

  • Ro Oranim
  • January 23, 2023

As customer-centricity becomes increasingly important for businesses worldwide, a CDP is an essential tool for dealerships looking to stay ahead of the competition. Our comprehensive guide can help you find the right CDP for your dealership.

  • Automotive
  • CDXP
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Colonial Volkswagen of Medford Saw a Spike in Sales in Just 6 Months with Fullpath
  • Case Study

Colonial Volkswagen of Medford Saw a Spike in Sales in Just 6 Months with Fullpath

  • January 20, 2023

With Fullpath, Colonial Volkswagen of Medford consolidated their data sources and leveraged it to create an effective dealership marketing strategy. 

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5 Ways To Maintain Data Hygiene At Your Dealership
  • Blog Post
6 min

5 Ways To Maintain Data Hygiene At Your Dealership

  • Ro Oranim
  • January 19, 2023

Data hygiene is critical for every business. Learn how to properly maintain data hygiene at your dealership.

  • Automotive
  • CDXP
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Looking Backward, Looking Forward: 2022 Round Up
  • Webinar
45 min

Looking Backward, Looking Forward: 2022 Round Up

  • January 18, 2023

Our team of Fullpath (formerly AutoLeadStar) panelists cover all the highlights from 2022 and give unique insight into what’s to be expected in 2023!

  • CDXP
  • Fullpath Updates
Watch the Video
4 Steps Dealers Can Take To Start Using Their First-Party Data
  • Blog Post
5 min

4 Steps Dealers Can Take To Start Using Their First-Party Data

  • Ro Oranim
  • January 11, 2023

By using first-party data to build a strong marketing strategy and better customer experiences, you can save money while making money. 

  • Automotive
  • CDXP
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From Selling Vacuums To Owning a Dealership – Dave Warren Shares His Story
  • Podcast
19 min

From Selling Vacuums To Owning a Dealership – Dave Warren Shares His Story

  • January 9, 2023

In this episode of the InsideAuto Podcast, Ilana Shabtay is joined by Dave Warren, the Owner and Managing Partner at Dave Warren Chrysler Dodge Jeep Ram, to talk about how he adapts his dealership to the fluctuating market. They also discuss future projections for the used car market and how to get salespeople more engaged in driving used car sales.

  • Automotive
  • Dealer Stories
Listen to Podcast
Get the Picture: Why a 360° Customer View is Essential for Dealership Success
  • Blog Post
6 min

Get the Picture: Why a 360° Customer View is Essential for Dealership Success

  • Ro Oranim
  • January 2, 2023

A 360° customer view can offer deep, understandable insights on how to improve customer experiences at your dealership.

  • CDXP
  • Shopper Views
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Automotive Is About Bringing Your Hustle
  • Podcast
18 min

Automotive Is About Bringing Your Hustle

  • December 28, 2022

Daniel Govaer, General Manager at Mercedes-Benz of Easton, joins Ilana Shabtay in this episode of the InsideAuto podcast, to talk about the benefits of investing in your employees’ mental health. They also discuss top marketing strategies for 2023 and the future of the automotive industry.

  • Automotive
  • Dealer Stories
Listen to Podcast
Debunking Common Misconceptions About Customer Data Platforms
  • Blog Post
11 min

Debunking Common Misconceptions About Customer Data Platforms

  • Ro Oranim
  • December 21, 2022

Like any new technology, CDPs have their cynics and naysayers. Let’s take a look at the most common misconceptions and set the record straight. 

  • Artificial Intelligence
  • CDXP
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Is your car dealership prepared for the transition to Google Analytics 4?
  • Blog Post
7 min

Is your car dealership prepared for the transition to Google Analytics 4?

  • Ro Oranim
  • December 11, 2022

Google Universal Analytics is an excellent tool with many strong features – but GA4 is set to be even better, bringing with it an updated feature set that can help your dealership improve your marketing efforts. 

  • Automotive
  • Digital Advertising
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AI-Powered Vehicle Inspections and Future Trends in the Automotive Space With Yaron Saghiv
  • Podcast
15 min

AI-Powered Vehicle Inspections and Future Trends in the Automotive Space With Yaron Saghiv

  • December 6, 2022

To provide quality products for customers, UVeye has leveraged AI and visual aid in its business operations. This has allowed the company to diversify its services and transition from serving homeland security to assisting OEMs, car manufacturers, and dealers. This technology has also created opportunities for the company to enter new markets in Europe, Asia, and the US.

  • Automotive
  • Artificial Intelligence
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