Automotive Resources

Use our automotive resources library to learn more about Customer Data & Experience Platforms and marketing best practices that can elevate your dealership and drive revenues.

AutoLeadStar, Which Recently Raised $40M to Transform The Way Cars are Sold, Rebrands to Fullpath
  • Blog Post
2 min

AutoLeadStar, Which Recently Raised $40M to Transform The Way Cars are Sold, Rebrands to Fullpath

  • Aharon Horwitz
  • March 12, 2023

Changing its name to Fullpath, AutoLeadStar aims to represent its dedication to creating infinite customer lifecycles and improving dealerships’ consumer experience offerings.

  • Fullpath Updates
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35 Digital Marketing Strategy Ideas for Car Dealerships
  • Blog Post
22 min

35 Digital Marketing Strategy Ideas for Car Dealerships

  • Ro Oranim
  • March 5, 2023

With the right approach to digital marketing, dealerships can broaden their reach, elevate brand visibility, and ultimately increase sales.

Read more
Q1 2023 Live Launch: Fullpath (formerly AutoLeadStar)
  • Live Launch

Q1 2023 Live Launch: Fullpath (formerly AutoLeadStar)

  • Tel Aviv, Israel
  • March 1, 2023

AutoLeadStar rebrands to Fullpath! Catch behind the scenes on how it happened, what it took, and where Fullpath is headed next.

Watch the Video

Q1 2023 Live Launch: Fullpath (formerly AutoLeadStar)

  • Tel Aviv, Israel
  • March 1, 2023
AutoLeadStar rebrands to Fullpath! Catch behind the scenes on how it happened, what it took, and where Fullpath is headed next.
The speakers

Aharon Horwitz

CEO & Co-founder of Fullpath

Ilana Shabtay

VP of Marketing at Fullpath

Eliav Moshe

CPO & Co-founder of Fullpath

Mollie Monett

Head of Branding at Fullpath

[NADA Series] The Transition to Electric Vehicles With Alan Krutsch
  • Podcast
7 min

[NADA Series] The Transition to Electric Vehicles With Alan Krutsch

  • February 25, 2023

Alan Krutsch, Director of Marketing and Industry Relations at Fuse Autotech, joins Ilana Shabtay in this episode of the InsideAuto Podcast to talk about the mass adoption of electric vehicles. They also discuss Tesla’s recent price drop for electric cars, factors influencing the adoption of EVs, and the change in demand for Fuse Autotech’s products.

  • Automotive
  • Artificial Intelligence
Listen to Podcast
[NADA Series] Inventory Challenges and Video Marketing for Dealerships With Melissa Cartagena
  • Podcast
8 min

[NADA Series] Inventory Challenges and Video Marketing for Dealerships With Melissa Cartagena

  • February 22, 2023

In this episode of the InsideAuto Podcast, Ilana Shabtay interviews Melissa Cartagena, the Senior Director and Head of Digital Advertising at AutoNation, about the challenges dealerships have been facing. They discuss inventory shortages in the automotive space, the use of video marketing, and why car owners have been buying out their car leases.

  • Automotive
  • Artificial Intelligence
  • Dealer Stories
Listen to Podcast
AutoLeadStar is now Fullpath
  • Blog Post
6 min

AutoLeadStar is now Fullpath

  • Ro Oranim
  • February 21, 2023

Fullpath empowers dealers to succeed by unifying and leveraging all first-party data to create those unforgettable experiences that build customers for life.

  • CDXP
  • Fullpath Updates
Read more
[NADA Series] Evaluating Vendors in the Automotive Industry
  • Podcast
9 min

[NADA Series] Evaluating Vendors in the Automotive Industry

  • February 19, 2023

In this episode of the InsideAuto Podcast, Ilana Shabtay interviews Kate Lumsden and Ashley Cavazos from Walser Automotive Group about their strategies for assessing business partnerships. They also discuss the future of the automotive space and how the commission-based pay structure affects salespeople.

  • Automotive
  • Artificial Intelligence
  • CDXP
  • Dealer Stories
Listen to Podcast
Why Your Dealership Needs VIN-Level Marketing in Today’s Climate
  • Webinar
25 min

Why Your Dealership Needs VIN-Level Marketing in Today’s Climate

  • February 15, 2023

Our team of Business Analysts and Senior Product Manager joined forces for an in-depth look on how VIN acceleration can elevate your dealership in times of economic uncertainty.

  • VINs-Acceleration
Watch the Video
[NADA Series] Optimizing Amazon Advertising for Dealerships With Vasilios Lambos
  • Podcast
7 min

[NADA Series] Optimizing Amazon Advertising for Dealerships With Vasilios Lambos

  • February 12, 2023

In this episode of the InsideAuto Podcast, Ilana Shabtay interviews Vasilios Lambos, the Co-founder and CMO of CognitionDigital.io, about providing Amazon advertising services to dealers. They also discuss the benefits of collaborations in the automotive space and how Vasilios educates businesses about Amazon Ads.

  • Automotive
  • Artificial Intelligence
Listen to Podcast
[NADA Series] Data Strategy and Security in Dealerships With Matt Lasher
  • Podcast
7 min

[NADA Series] Data Strategy and Security in Dealerships With Matt Lasher

  • February 9, 2023

In this episode of the InsideAuto Podcast, Ilana Shabtay is joined by Matt Lasher, the Director of Marketing at West Herr Automotive Group, to talk about this year’s NADA conference. They also discuss the value of data strategy and security and what Matt loved about this year’s event.

  • Automotive
  • CDXP
  • Dealer Stories
Listen to Podcast
Private Vehicle Acquisition Strategies With Tom Gregg
  • Podcast
15 min

Private Vehicle Acquisition Strategies With Tom Gregg

  • January 31, 2023

Private vehicle acquisitions provide great opportunities for dealers to find high-value cars with large profit margins and fast returns. They are also a great way for dealers to connect with potential customers. According to Tom Gregg, buying cars directly from car owners increases a dealer’s competitive advantage and boosts brand loyalty.

  • Automotive
Listen to Podcast
How to Streamline Your Dealership’s Inventory Management
  • Blog Post
6 min

How to Streamline Your Dealership’s Inventory Management

  • Ro Oranim
  • January 29, 2023

Strategic management and optimization of your dealership’s inventory can help you better meet your customers needs, reduce costs, and increase your revenues.

  • Automotive
  • Artificial Intelligence
  • VINs-Acceleration
Read more
Leading CDXP Fullpath Partners with Auto Genius Labs to Improve Data Connectivity & Automotive Online Experiences 
  • Blog Post
3 min

Leading CDXP Fullpath Partners with Auto Genius Labs to Improve Data Connectivity & Automotive Online Experiences 

  • Aharon Horwitz
  • January 26, 2023

Fullpath and Auto Genius Labs, the innovation arm of the leading community of high-growth automotive marketers, are announcing their partnership to improve consumer shopping experiences in the auto industry.

  • Fullpath Updates
Read more
The Importance of Public APIs in Automotive
  • Blog Post
5 min

The Importance of Public APIs in Automotive

  • Aharon Horwitz
  • January 25, 2023

The ability to access and use your data is quickly becoming an automotive superpower. This is where the importance of APIs come into play. 

  • Automotive
  • CDXP
Read more
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