Automotive Resources

Use our automotive resources library to learn more about Customer Data & Experience Platforms and marketing best practices that can elevate your dealership and drive revenues.

How Ardmore Toyota Created Valuable Extended Customer Journeys with Fullpath’s CDXP 
  • Case Study

How Ardmore Toyota Created Valuable Extended Customer Journeys with Fullpath’s CDXP 

  • July 25, 2023

By Fullpath to create seamless omnichannel shopping experiences for their customers, Ardmore Toyota automatically orchestrated meaningful, data-driven engagements that drove sales.

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The Importance of Using Data Provided by Tech Vendors to Improve Dealership Operations with Don Erwin
  • Podcast
22 min

The Importance of Using Data Provided by Tech Vendors to Improve Dealership Operations with Don Erwin

  • July 24, 2023

Don Erwin is the Director of Digital Marketing and Communication at Mtn View Auto. He started his career in the automotive industry in late 2001. He…

Listen to Podcast
The Secret to Creating Revenue-Driving Email Campaigns
  • Webinar
13 min

The Secret to Creating Revenue-Driving Email Campaigns

  • July 21, 2023

Join Gal Moss, Product Manager of Fullpath’s Audience Activation as she takes you behind the scenes of our AI-powered email templates for dealers, our new custom templates, and gives insight into how these templates drive revenues for dealers.

Watch the Video
How Szott Ford Revived Inactive Leads with Fullpath’s Audience Activation 
  • Case Study

How Szott Ford Revived Inactive Leads with Fullpath’s Audience Activation 

  • July 13, 2023

In just six months with Fullpath’s Audience Activation, Szott Ford sent over 257,000 hyper-personalized emails that resulted in a 39.19% open rate, more than double the industry standard of 15%.

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The Case for Honest Reporting from Automotive SaaS Vendors 
  • Blog Post
9 min

The Case for Honest Reporting from Automotive SaaS Vendors 

  • Ro Oranim
  • July 12, 2023

As SaaS companies play an increasingly crucial role in dealership growth, concerns have surfaced regarding the accuracy and validity of the analytics and attribution reporting practices of these vendors.

  • CDXP
  • Fullpath Updates
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How to Leverage Technology to Streamline Business Processes with Mike Dececco
  • Podcast
15 min

How to Leverage Technology to Streamline Business Processes with Mike Dececco

  • July 10, 2023

In this episode of the InsideAuto Podcast, Ilana Shabtay interviews Mike Dececco, the VP of Business Development at Fullpath, about how to leverage technology to streamline business processes.

  • Artificial Intelligence
  • Digital Advertising
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How To Drive Car Sales Through Social Media Marketing With Russell Richardson
  • Podcast
17 min

How To Drive Car Sales Through Social Media Marketing With Russell Richardson

  • July 5, 2023

Russell Richardson is a Sales Associate at Biondi Lincoln, a family-owned car dealership serving the greater Pittsburgh area. Russell leverages social media to provide free, valuable…

  • Digital Advertising
  • Social Media
Listen to Podcast
Why ChatGPT-Powered Automotive Chatbots are Superior to Current Dealership Chatbots
  • Blog Post
6 min

Why ChatGPT-Powered Automotive Chatbots are Superior to Current Dealership Chatbots

  • Ro Oranim
  • July 3, 2023

ChatGPT-powered automotive chatbots can help dealers create improved customer engagement, optimize their operations, and ultimately, drive revenues and improve their bottom line.

  • Customer Experience
  • Website Engagement
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Dealership Data is Key to Unlocking the True Power of ChatGPT
  • Blog Post
5 min

Dealership Data is Key to Unlocking the True Power of ChatGPT

  • Ilana Shabtay
  • June 21, 2023

ChatGPT is an impressive technology on its own, but data integrations have the ability to make it so much more impactful.

  • CDXP
  • Customer Experience
  • Website Engagement
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Building Brand Loyalty Through Content With Jordan Cox
  • Podcast
23 min

Building Brand Loyalty Through Content With Jordan Cox

  • June 19, 2023

Kevin Frye and his team at Jeff Wyler Automotive Family recently performed a study on their customer’s response to adding a digital retailing tool to their website. The results? Most responded that they would not buy a car 100% online; they would still want to see and touch it. So, the company shifted to find virtual reality solutions to meet their customer’s needs and allow them to test drive their preferred cars virtually. Win-win.

  • Automotive
  • Dealer Stories
Listen to Podcast
NextGen AI: Fullpath ChatGPT in Action with Aharon Horwitz
  • Webinar
14 min

NextGen AI: Fullpath ChatGPT in Action with Aharon Horwitz

  • June 15, 2023

Fullpath ChatGPT is the most powerful chat in the industry for one simple reason: Fullpath enables you to combine the vast knowledge of the internet with your dealership’s first-party data. By introducing your dealership’s data to the mix, you give ChatGPT the ability to learn about your customers including their needs, preferences, and previous shopping experiences so you can provide specific, hyper-personalized customer engagements.

  • Automotive
  • Customer Experience
  • Website Engagement
Watch the Video
Q2 2023 Live Launch: ChatGPT
  • Live Launch

Q2 2023 Live Launch: ChatGPT

  • Austin, Texas
  • June 7, 2023

Fullpath’s ChatGPT integration leverages dealership’s data to create holistic, personalized customer engagements that can help you close more sales. Watch now to see it in action.

Watch the Video

Q2 2023 Live Launch: ChatGPT

  • Austin, Texas
  • June 7, 2023

Fullpath’s ChatGPT integration leverages dealership’s data to create holistic, personalized customer engagements that can help you close more sales. Watch now to see it in action.

The speakers

Aharon Horwitz

CEO & Co-founder of Fullpath

Mollie Monett

Head of Branding at Fullpath

Eliav Moshe

CPO & Co-founder of Fullpath

Maximizing Email Marketing for Car Dealerships with an AI-Powered Customer Data Platform
  • Blog Post
12 min

Maximizing Email Marketing for Car Dealerships with an AI-Powered Customer Data Platform

  • Ro Oranim
  • June 5, 2023

Email marketing present a unique opportunity for you to reach your customers in a direct, personalized manner that can help drive sales and improve your dealership’s bottom line – all you need is the right strategy.

  • CDXP
  • Audience Activation
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White Paper: The Importance of Lifetime Value in Driving Dealership Revenues
  • Blog Post
7 min

White Paper: The Importance of Lifetime Value in Driving Dealership Revenues

  • Ro Oranim
  • May 28, 2023

Dealers need to shift their approach towards the SaaS LTV model and begin nurturing customer relationships with the goal of winning repeat business and driving loyalty. 

  • Customer Experience
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