Automotive Resources

Use our automotive resources library to learn more about Customer Data & Experience Platforms and marketing best practices that can elevate your dealership and drive revenues.

Top Social Media Strategies for Dealerships to Drive Engagement and Sales in 2025
  • Blog Post
7 min

Top Social Media Strategies for Dealerships to Drive Engagement and Sales in 2025

  • Zoë Edelman
  • May 27, 2025

As of 2025, over 95% of vehicle buyers begin their research online, with digital channels becoming twice as influential as in-person dealership visits at the early stages of the funnel.

  • CDP
  • Digital Advertising
  • Social Media
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How Frank Leta Honda Optimizes Their Website Experience to Drive More Sales with Fullpath
  • Case Study

How Frank Leta Honda Optimizes Their Website Experience to Drive More Sales with Fullpath

  • May 21, 2025

See how Fullpath Website Engagement helped Frank Leta Honda in O’Fallon, Missouri successfully engage 66% of their website visitors.

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Does your dealership have a ‘what if’ strategy?
  • Podcast

Does your dealership have a ‘what if’ strategy?

  • May 21, 2025

Tariffs may come and go, but dealer preparedness for change must remain steady. Dealers need to build and continuously update their ‘what if’ strategies to navigate…

Listen to Podcast
How to Maximize Automotive Group Performance with Fullpath’s Enterprise CDP
  • Blog Post
5 min

How to Maximize Automotive Group Performance with Fullpath’s Enterprise CDP

  • Zoë Edelman
  • May 20, 2025

When enterprise groups can seamlessly view, analyze, and compare data from all their locations in one centralized platform, they are better equipped to allocate resources more intelligently and operate with greater efficiency.

  • CDP
  • Artificial Intelligence
Read more
  • Live Launch

Q2 2025 Live Launch: Fullpath Enterprise

  • Teaneck, New Jersey
  • May 14, 2025

Fullpath Enterprise – it’s everything you know and love about Fullpath, specially configured to support large-scale dealership organizations.

  • CDP
Watch the Video

Q2 2025 Live Launch: Fullpath Enterprise

  • Teaneck, New Jersey
  • May 14, 2025
The speakers

Mike Caniglia

Customer Success Manager, Fullpath

Jacob Ehrlichmann

Senior Director of Customer Loyalty, Walser Automotive Group

Sean Western

Director of Marketing, Director of Marketing at Quirk Auto Dealers

Lauren Culbertson

CMO, Sheehy Auto Stores

Are automotive conferences worth it anymore?
  • Podcast

Are automotive conferences worth it anymore?

  • May 14, 2025

Raise your hand if you’ve attended an automotive conference focused on AI within the past few years ✋Yeah, that’s what we thought. In this episode of…

Listen to Podcast
Dealership sales jumped by 23% when using a CDXP
Read Case Study
How Remarketing to Service Page Visitors Can Increase Dealership Revenues
  • Blog Post
9 min

How Remarketing to Service Page Visitors Can Increase Dealership Revenues

  • Zoë Edelman
  • May 4, 2025

More so than sales, service shoppers can provide a recurring stream of revenue for car dealers, encompassing anything from annual services to repairs or general check ups. Every shopper who visits a dealership’s service webpage without making an appointment represents potential revenue left on the table—not to mention the lost bookings from cancellations.

  • ChatGPT
  • CDP
  • Artificial Intelligence
  • Digital Advertising
  • Audience Activation
  • Website Engagement
Read more
Are OEM programs a help or a hindrance?
  • Podcast

Are OEM programs a help or a hindrance?

  • April 30, 2025

Do OEM programs really work, or are dealers actually paying more for less?  In this episode of Dealer Confidential, host Ilana Shabtay chats with Matt Lasher,…

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How Jeff D’Ambrosio CDJR Optimized Their Website with Fullpath’s AI to Drop Costs and Win More Sales
  • Case Study

How Jeff D’Ambrosio CDJR Optimized Their Website with Fullpath’s AI to Drop Costs and Win More Sales

  • April 30, 2025

In just six months, the dealership facilitated meaningful shopper interactions with Fullpath resulting in a 25x return on investment.

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Making Sense of Shopper Behavior in your CDP
  • Webinar
16 min

Making Sense of Shopper Behavior in your CDP

  • April 29, 2025

Not all shoppers are created equal—and treating them like they are is costing you sales. In this session, Shayne Kirby, Fullpath CSM and CDP expert, shows how to use your CDP to spot high-intent shoppers and react faster to known shopper opportunities. Learn how to turn shopper behavior into actionable insights. Perfect for automotive marketing and sales leaders.

  • Automotive
Watch the Video
Why Enterprise Dealership Groups Need a Tailored Group CDP
  • Blog Post
7 min

Why Enterprise Dealership Groups Need a Tailored Group CDP

  • Zoë Edelman
  • April 20, 2025

In the era of artificial intelligence and Customer Data Platforms, we should be not only reducing the amount of manual work for enterprise group managers, but gaining better, clearer insights to what’s really going on across every rooftop. 

  • CDP
Read more
Putting Your Dealership on the Map: Local SEO & Google Business Profiles for Car Dealerships
  • Blog Post
12 min

Putting Your Dealership on the Map: Local SEO & Google Business Profiles for Car Dealerships

  • Zoë Edelman
  • April 10, 2025

In 2025, it’s insufficient to merely have a website. Car dealerships must actively work to enhance their digital visibility. This involves outpacing competitors in search results, providing readily available answers to shopper inquiries, and ensuring your dealership’s name is known in the online marketplace.

  • Automotive
  • Digital Advertising
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How a CDP can Help Your Dealership Navigate the Effects of Automotive Tariffs
  • Blog Post
11 min

How a CDP can Help Your Dealership Navigate the Effects of Automotive Tariffs

  • Zoë Edelman
  • April 8, 2025

Dealers can leverage their first-party data to engage potential buyers and bolster sales to help navigate this storm. Customer Data Platforms (CDPs) can assist dealers in leveraging their existing shopper data to target the right customers with the right messaging, whether it involves OEM-specific deals within the 30-day exemption period for clarity or encouraging additional sales before that period ends.

  • CDP
  • Automotive
  • Artificial Intelligence
  • Digital Advertising
  • Audience Activation
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