Automotive Resources

Use our automotive resources library to learn more about Customer Data & Experience Platforms and marketing best practices that can elevate your dealership and drive revenues.

Where AI is Getting it Wrong for Car Dealerships
  • Blog Post
6 min

Where AI is Getting it Wrong for Car Dealerships

  • Ilana Shabtay
  • February 20, 2025

Dive into the instances where AI is going wrong for car dealerships and explore some potential solutions that can set the stage for remarkable industry growth and success.

  • Automotive
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AI for Automotive Sales: How Dealerships Can Maximize Efficiency and Revenue
  • Blog Post
9 min

AI for Automotive Sales: How Dealerships Can Maximize Efficiency and Revenue

  • Zoë Edelman
  • February 17, 2025

Artificial intelligence tools—whether specifically designed for the automotive sector, or adaptable to dealership needs—possess the potential to streamline processes, improve customer interactions, drive revenue growth, and expand customer loyalty. AI can enhance the efforts of every department within a dealership—including the sales team—improving what your team is already doing.

  • ChatGPT
  • CDP
  • Artificial Intelligence
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How Fullpath’s Custom Campaigns Can Help Your Dealership Optimize Your Digital Advertising
  • Blog Post
5 min

How Fullpath’s Custom Campaigns Can Help Your Dealership Optimize Your Digital Advertising

  • Ro Oranim
  • February 13, 2025

Fullpath Digital Advertising’s Custom Campaigns feature enables dealers to create highly-targeted, AI-optimized ad campaigns to target specific custom audiences that they can build within the CDP.

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How Fullpath’s Custom Campaigns are Offering Dealers More Flexibility in the Age of AI 
  • Case Study

How Fullpath’s Custom Campaigns are Offering Dealers More Flexibility in the Age of AI 

  • February 13, 2025

Custom Campaigns offers dealerships the ability to create custom crafted email and SMS campaigns that work alongside the AI algorithm, so they can share select messaging with specific audiences. 

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The Essentials of Automotive Dealership Marketing
  • Blog Post
12 min

The Essentials of Automotive Dealership Marketing

  • Zoë Edelman
  • January 28, 2025

Whether you’re in your first week at a car dealership and eager to learn the ropes, or you’re a seasoned professional in need of a refresher on the fundamentals, you’ve come to the right place.

Automotive marketing is filled with terminology that can sometimes feel a bit overwhelming. To support your efforts in generating more leads and growing your dealership’s revenue, we’ve compiled a list of 11 essential marketing terms (because 10 just wasn’t enough) that every automotive professional should be familiar with.

  • ChatGPT
  • CDP
  • Artificial Intelligence
  • Digital Advertising
  • Social Media
  • Audience Activation
  • Website Engagement
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‘Data Ups:’ A New Era of Sales Enablement
  • Blog Post
12 min

‘Data Ups:’ A New Era of Sales Enablement

  • Zoë Edelman
  • January 22, 2025

Every dealer has potential buyers quietly shopping behind the scenes—returning to your website, talking with your chatbot, or clicking on your ads. Just because they’ve not filled out a lead form doesn’t mean they aren’t high-intent opportunities.

  • CDP
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Dealership sales jumped by 23% when using a CDXP
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Q1 2025 Live Launch: Data Ups Management System
  • Live Launch

Q1 2025 Live Launch: Data Ups Management System

  • New Orleans, Louisiana
  • January 21, 2025

Fullpath’s special NADA pre-show live launch brings you an inside look at our cutting-edge Data Ups Management System, designed to identify high intent shoppers already in your data.

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Q1 2025 Live Launch: Data Ups Management System

  • New Orleans, Louisiana
  • January 21, 2025
The speakers

Mollie Monett

Head of Brand

Ilana Shabtay

VP of Marketing

Mike Colacchio

CRO

How Heuberger Subaru Achieved a 53% Email Open Rate and Unlocked New Streams of Revenue with Activated Data
  • Case Study

How Heuberger Subaru Achieved a 53% Email Open Rate and Unlocked New Streams of Revenue with Activated Data

  • January 16, 2025

For Heuberger Subaru, Fullpath Audience Activation represented a new world of possibilities for optimizing their marketing outreach and building customer relationships.

  • CDP
  • Audience Activation
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Your Dealership’s Best Sales Opportunities Are Hiding in Your Blindspot
  • Blog Post
7 min

Your Dealership’s Best Sales Opportunities Are Hiding in Your Blindspot

  • Ro Oranim
  • January 12, 2025

Your dealership is missing out on high-intent in-market shoppers. Here’s what you can do to turn them into sales.

  • CDP
  • Artificial Intelligence
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‘Data Ups:’ How CDPs Enable Dealership Data Monetization
  • Whitepaper

‘Data Ups:’ How CDPs Enable Dealership Data Monetization

  • January 7, 2025

Unlike other ‘Ups,’ ‘Data Ups’ represent an opportunity for dealerships to activate their first-party dealership data to proactively engage in-market, high-potential opportunities rather than only focusing on lead engagement.

  • CDP
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‘Data Up’ 101: How You Can Monetize Your Data & Understand the ROI of Your CDP 
  • Blog Post
6 min

‘Data Up’ 101: How You Can Monetize Your Data & Understand the ROI of Your CDP 

  • Ro Oranim
  • January 6, 2025

This new ‘Up’ is powerful enough to completely transform the way dealers do business and enable them to tap into a stream of revenue that is just waiting to be found. 

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Leveraging Generative AI for Automotive Dealership Marketing
  • Blog Post
16 min

Leveraging Generative AI for Automotive Dealership Marketing

  • Zoë Edelman
  • January 1, 2025

Generative AI is often perceived as a threat to human talent, but when used effectively and responsibly, it can become your dealership’s most powerful tool. GenAI has many practical applications that can support dealerships— from marketing efforts to the service lane —especially when harnessed properly. 

  • ChatGPT
  • Artificial Intelligence
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Introducing the “Data Up” Revolution
  • Webinar
28 min

Introducing the “Data Up” Revolution

  • December 16, 2024

Fullpath’s CEO Aharon Horwitz and VP of Marketing, Ilana Shabtay discuss Data ‘Ups,’ how they can help you identify and work your best opportunities that are…

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