Subaru x Fullpath

Fullpath Digital Advertising is Subaru co-op funds eligible (SAF)!

Optimize your Subaru dealership’s digital marketing strategy with AI-powered search, social, display & PMAX ad campaigns.

Harness your data to drive more leads from digital ads.

Leverage your Subaru dealership’s first-party data to automatically generate hyper-specific audiences based on customer behavior, needs and preferences.

Optimize your ad performance and budget 24/7.

Fullpath’s AI works around the clock to optimize your Subaru dealership’s ad budgets across multiple platforms and support lead driving campaigns so you get the most out of your digital advertising dollars.  

Create ad copy and visuals with zero manual effort.

Instantly generate dealership-specific, personalized ad copy and creatives for each of your audiences at scale to provide value for your shoppers at every touchpoint.

Leverage audience suppression to drive customer loyalty.

Fullpath leverages dynamic audience suppression techniques to ensure you are always reaching your shoppers with relevant and timely messaging, wherever they are on their shopper journey.

Drive shopper-quality traffic to VDPs for at-risk VINS.

Leverage Fullpath VINs-Acceleration to drive hyper-relevant, shopper-quality traffic to your challenging VDPs using compelling campaigns, and strategic bidding on multiple ad networks.

Leverage your call transcriptions to optimize your digital ads.

Fullpath’s Invoca integration enables dealers to take advantage of Subaru’s Invoca partnership by leveraging AI-powered call transcriptions as data source to enrich your 360* shopper profiles and in executing personalized ad campaigns.

Campaign Objectives

New/Used

Promote new and used car models in your dealership inventory.

Brand

Build your dealership brand and generate more brand awareness. 

Trade-In

Generate leads that are looking at trade-in options for their current vehicles. 

Competitors

Target customers who are searching for your competitors. 

"Dealer Near Me"

Target shoppers who are looking for dealers in their area.

Service

Drive traffic to your service department by targeting customers interested in service. 

Parts

Target shoppers and customers looking to purchase parts for replacement or repair.

Pre-Order

Advertise inventory that is not yet released and in stock at your dealership.

01 / 8

Traditional Marketing Agency

Manual ad copywriting

Occasional manual budget shifts

Manual audience upload

End of campaign performance analysis

Fullpath Digital Advertising

Automated copy for search, social & display ads

24/7 cross-platform budget optimization

Automated hyper-specific audiences

24/7 optimization to drive more leads

Stars

Andrew Walser, CEO, Walser Automotive Group

Our marketing costs have come way down – our Cost Per Lead (CPL), our Cost Per Click (CPC) – all the key metrics that we look at have come down through [Fullpath’s] automation and integration.

How it Works

Step 1

Data Integration

Fullpath integrates all of your dealership data sources including your inventory, CRM, and website data to create a comprehensive picture of your dealership.

Step 2

Ad Automation

Leveraging your data, Fullpath automatically segments audiences and creates hundreds of hyper-targeted ads optimized for quality leads in seconds.

Step 3

Multi-Platform Targeting

Fullpath publishes the ads across search, display, and social networks targeting shoppers and conquesting new traffic.

Step 4

Real-Time Optimization

Fullpath optimizes your ads around the clock, reallocating budgets and retargeting audiences. The AI identifies and prioritizes high-performing ads with zero manual interference.

FAQs

Does Fullpath work with Subaru's Co-op Program?

Yes. Fullpath’s AI-powered Digital Advertising solution is Subaru co-op funds eligible (SAF).

Can Fullpath create Subaru digital marketing ads?

Yes. Fullpath uses powerful AI combined with your dealership data to instantly automate hundreds of smart Subaru ads for search, social, display, and PMAX campaigns.

Will Fullpath keep my Subaru customer data safe?

Fullpath is ISO 27001 certified. This is the top international standard of information security. You can be assured that working with Fullpath means you are working with a vendor who understands, appreciates, and has gone above and beyond industry standard to make sure the data we collect, store, and use on behalf of your Subaru dealership is secure and via our continued ISO Certification, in compliance with the top international standard of information security. It’s important for you to know that we do not and never will sell or use your customers’ data in any way not explicitly related to marketing or advertising for your dealership.

What Subaru data does Fullpath use?

Fullpath connects your Subaru dealership’s website, inventory, CRM, DMS, OEM offers, dealership offers, call tracking, Google search and display ads, and your Facebook ads. Once your data sources are connected, Fullpath turns the consolidated data into marketing action that translates into a seamless customer shopping experience.

How does Fullpath create targeted ads for Subaru?

Fullpath unifies and cleans your Subaru dealership’s first-party data and leverages it to automate hyper-specific segmented audiences. Then, using AI, Fullpath executes smart, targeted campaigns for each audience to engage every shopper with what matters most to them. As an added bonus, because Fullpath integrates with your Subaru dealership’s inventory, specials and offers, Fullpath automatically utilizes that data in your campaigns, ensuring your ads are always directly and accurately reflecting your dealership’s offerings.

Our Story

Fullpath is dedicated to helping dealers build unforgettable customer experiences that create customers for life.

What started as a dream with a group of friends working out of a small Jerusalem apartment is now a growing tech company of top-tier engineers, data scientists, and world-class customer success managers dedicated to helping dealerships meet and surpass their sales goals every month.

Fill out this form to schedule a personalized demo today!

Get in touch!

    We'll be in touch ASAP.

    Feel free to tell us more about you so we can personalize your demo.

      Solutions of interest:

      Sign up for our newsletter!

      We value privacy and would never spam you. We will only send you important updates about Fullpath.

        Fill out this form to schedule a personalized demo today!
        Get in Touch

          We'll be in touch ASAP.

          Feel free to tell us more about you so we can personalize your demo.

            Solutions of interest: