Subaru x Fullpath

Fullpath Digital Advertising is Subaru co-op funds eligible (SAF)!

Fullpath Digital Advertising is Subaru co-op funds eligible (SAF)!

Optimize your Subaru dealership’s digital advertising strategy with smart, AI-powered paid search, social and display ad campaigns.

Harness your data to drive more leads from digital ads.

Leverage your dealership’s first-party data to automatically generate hyper-specific audiences based on customer behavior, needs and preferences.

Optimize your ad performance and budget 24/7.

Fullpath’s AI works around the clock to optimize your ad budgets across multiple platforms and support lead driving campaigns so you get the most out of your advertising dollars.  

Create ad copy and visuals with zero manual effort.

Instantly generate dealership specific, personalized ad copy and creatives for each of your audiences at scale to provide value for your shoppers at every touchpoint.

Leverage audience suppression to drive customer loyalty.

Fullpath leverages dynamic audience suppression techniques to ensure you are always reaching your shoppers with relevant and timely messaging, wherever they are on their shopper journey.

Drive shopper-quality traffic to VDPs for at-risk VINS.

Leverage Fullpath VINs-Acceleration to drive hyper-relevant, shopper-quality traffic to your challenging VDPs using compelling campaigns, and strategic bidding on multiple ad networks.

Leverage your call transcriptions to optimize your digital ads.

Fullpath’s Invoca integration enables dealers to take advantage of Subaru’s Invoca partnership by leveraging AI-powered call transcriptions as data source to enrich your 360* shopper profiles and in executing personalized ad campaigns.

Campaign Objectives

New/Used

Promote new and used car models in your dealership inventory.

Brand

Build your dealership brand and generate more brand awareness. 

Trade-In

Generate leads that are looking at trade-in options for their current vehicles. 

Competitors

Target customers who are searching for your competitors. 

"Dealer Near Me"

Target shoppers who are looking for dealers in their area.

Service

Drive traffic to your service department by targeting customers interested in service. 

Parts

Target shoppers and customers looking to purchase parts for replacement or repair.

Pre-Order

Advertise inventory that is not yet released and in stock at your dealership.

01 / 8

Traditional Marketing Agency

Manual ad copywriting

Occasional manual budget shifts

Manual audience upload

End of campaign performance analysis

Fullpath Digital Advertising

Automated copy for search, social & display ads

24/7 cross-platform budget optimization

Automated hyper-specific audiences

24/7 optimization to drive more leads

Stars

Andrew Walser, CEO, Walser Automotive Group

Our marketing costs have come way down – our Cost Per Lead (CPL), our Cost Per Click (CPC) – all the key metrics that we look at have come down through [Fullpath’s] automation and integration.

How it Works

Step 1

Data Integration

Fullpath integrates all of your dealership data sources including your inventory, CRM, and website data to create a comprehensive picture of your dealership.

Step 2

Ad Automation

Leveraging your data, Fullpath automatically segments audiences and creates hundreds of hyper-targeted ads optimized for quality leads in seconds.

Step 3

Multi-Platform Targeting

Fullpath publishes the ads across search, display, and social networks targeting shoppers and conquesting new traffic.

Step 4

Real-Time Optimization

Fullpath optimizes your ads around the clock, reallocating budgets and retargeting audiences. The AI identifies and prioritizes high-performing ads with zero manual interference.

Our Story

Fullpath is dedicated to helping dealers build unforgettable customer experiences that create customers for life.

What started as a dream with a group of friends working out of a small Jerusalem apartment is now a growing tech company of top-tier engineers, data scientists, and world-class customer success managers dedicated to helping dealerships meet and surpass their sales goals every month.

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        Get in Touch

          We'll be in touch ASAP.

          Feel free to tell us more about you so we can personalize your demo.

            Solutions of interest: