Stellantis x Fullpath

Fullpath’s Stellantis-certified solutions
are 100% co-op (T3AC) eligible!

Digital Advertising

Automatically generate and launch AI-powered search, social, display and P-MAX ads to optimize portfolio performance.

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VINs-Acceleration

Strategically drive hyper-relevant, shopper-quality traffic to your challenging VDPs with AI-powered VIN-specific marketing.

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Audience Activation

Use AI-powered, data-driven, personalized email marketing campaigns to intelligently engage your entire database at scale.

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Equity

Activate your equity data to engage shoppers with personalized campaigns based on their equity status to drive repeat business.

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Activate your Stellantis dealership’s first-party data with Fullpath’s AI-powered digital marketing solutions.

100% Co-Opable Solutions

Fullpath’s Stellantis-approved data activation solutions are 100% T3AC eligible, enabling dealers to create exceptional, AI-powered, data-driven customer experiences and take their business to the next level.

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OEM Compliance

Fullpath’s marketing materials, from ads to emails to website specials, follow the guidelines set forth by Stellantis, ensuring your dealership always remains in compliance – automatically.

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AI-Activations

Fullpath leverages powerful AI to generate hyper-targeted, personalized, and fully optimized campaigns to engage every potential customer, ensuring you get the most out of your Stellantis dealership’s marketing budget.

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48.46%

Avg. Open Rate with Audience Activation

38.93%

Lead/Conversation with Fullpath ChatGPT

Real dealers, real success.

Here’s what happened when Jeff D’Ambrosio CDJR leveraged Fullpath to transform their website experience:

25x ROI

In 6 months with Fullpath Website Engagement in place, Jeff D'Ambrosio CDJR successfully facilitated meaningful shopper interactions to capture more of their hard-won website traffic.

32% Shopper Engagement

With Website Engagement in place, Jeff D'Ambrosio CDJR successfully and automatically engaged ⅓ of their website visitors (nearly 100K shoppers) with highly targeted website experiences.

39% Chat Conversion

With Fullpath’s ChatGPT-integrated chatbot in place, Jeff D'Ambrosio CDJR converted 305 of the 784 shoppers who engaged the chatbot, resulting in an 11.% close rate, a 30% increase over their overall internet close rates.

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Add Website Engagement to drive more leads from website traffic.

Fullpath Website Engagement is Stellantis approved, bringing AI-powered personalization and proactive support directly to your dealership’s website with an optional ChatGPT-integrated chatbot, all designed to convert more of your hard-earned traffic into leads.

Dealer
Testimonials

5 stars

Sean Western, Director of Marketing for Quirk Auto Dealers

“Fullpath helps us consolidate, clean, and activate our data so our dealership can execute smart, data-driven marketing campaigns at scale.”

5 stars

David Kelleher, President of David Auto

“I can tell you unequivocally that partnering with Fullpath was the right decision for my business, and ultimately, for my brand.”

5 stars

Bill Knight, President of Knight Automotive Group

“Fullpath has been a game changer for our group. Between organizing our customer data, the automated email follow up and the use of price drops it has added a unique and competitive edge for our team.”

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Key Benefits of Fullpath’s Stellantis Program

Co-Op Eligible Solutions

Fullpath’s Stellantis approved AI-powered data-activation solutions are 100% co-op eligible.

Full-Funnel Marketing

Fullpath’s Stellantis approved data activation ecosystem is designed to automatically engage your Stellantis dealership’s marketing funnel from top to bottom with hyper-targeted, valuable content to drive more sales.

Vendor Reduction

Fullpath is an all-in-one solution that can help you reduce the number of vendors in play at your Stellantis dealership, while increasing the performance metrics that really matter for your business.

Personalized Support

Fullpath offers knowledgeable, hands-on, personalized support for every client, ensuring your Stellantis dealership will achieve your business goals with our solutions.

Transparent Reporting

Fullpath’s dashboard offers clear insight into product performance so you can see exactly how our solutions are working for you.

Single Dashboard

The entire Fullpath ecosystem functions out of a single, easy-to-navigate dashboard, making it simple to find the data you need.

Our Vision

At Fullpath, we believe the dealership of the future is one where proud dealership traditions and cutting-edge technologies come together to create exceptional, lasting dealer-customer relationships that continue far beyond a first sale.

That vision is our North star.

It is what drives us to pursue excellence and innovation in our products to support our dealer clients in achieving their goals through the power of data and AI.

FAQs

Does Fullpath work with the Stellantis Co-op Program?

Yes. Fullpath’s AI-powered data activation solutions are 100% Stellantis co-op (T3AC) eligible.

How does Fullpath's CDP improve my Stellantis dealership’s digital marketing ROI?

Fullpath enables Stellantis dealers to activate their unified and clean dealership data using AI and machine learning to automatically execute efficient, effective, targeted digital ad campaigns at scale. Fullpath then monitors the digital ad campaigns 24/7, making cross-platform budget shifts to support performing ads to ensure you are getting the best ROI for every dollar spent on your Stellantis dealership’s digital marketing.

Can Fullpath create Stellantis digital marketing ads?

Yes. Fullpath can instantly automate hundreds of AI-powered Stellantis ads for search, social, and display platforms.

Will Fullpath keep my Stellantis customer data safe?

Fullpath is ISO 27001 certified. This is the top international standard of information security. You can be assured that working with Fullpath means you are working with a vendor who understands, appreciates, and has gone above and beyond industry standard to make sure the data we collect, store, and use on behalf of your Stellantis dealership is secure and via our continued ISO Certification, in compliance with the top international standard of information security. It’s important for you to know that we do not and never will sell or use your customers’ data in any way not explicitly related to marketing or advertising for your dealership.

How does Fullpath personalize the Stellantis customer experience?

Fullpath leverages your Stellantis dealership’s unified data to personalize every marketing touchpoint on the customer journey based on the individual shopper’s most recent needs and interests, adjusting the content in real time to provide the most value possible with every engagement.

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