Porsche x Fullpath

Fullpath’s CDP and data activation solutions are certified for the Porsche Digital Program!

CDP

Unify every data source in play at the dealership to create a clean, singular source of truth for all business decisions.

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Audience Activation

Leverage AI-powered, data-driven, personalized email & SMS marketing campaigns to intelligently engage your entire database at scale.

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Digital Advertising

Automatically generate and launch AI-powered search, social, display and P-MAX ads to optimize portfolio performance.

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VINs-Acceleration

Strategically drive hyper-relevant, shopper-quality traffic to your challenging VDPs with AI-powered VIN-specific marketing.

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Website Engagement + ChatGPT

Leverage powerful AI and an optional ChatGPT integration to offer a highly-personalized shopping experience for every dealership website visitor.

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Equity

Activate your equity data to engage shoppers with personalized campaigns based on their equity status to drive repeat business. 

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Unify and activate your Porsche dealership’s first-party data with Fullpath.

Porsche-Certified Solutions

Fullpath’s CDP and data activation solutions are Porsche approved, allowing dealers to leverage Porsche Targeted Co-Op Funds to create the exceptional, AI-powered, data-driven customer experiences that drive long-term loyalty.

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OEM Compliant

Fullpath’s marketing materials, from ad design to email content to deals & specials, follow the guidelines set forth by Porsche, ensuring your dealership always remains compliant – automatically.

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Unified Data

Fullpath unifies every data source at your Porsche dealership into one secure platform, enabling you to take full control over your data and create a single source of truth for every marketing action taken by your dealership.

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Porsche dealers partnering with Fullpath see:

18.6x

Avg. ROI

58.3%

Avg. Email Open Rate

38.35%

Avg. ChatGPT Conversation/Lead Rate

Key Benefits of Fullpath’s Porsche Program

Porsche-Certified Solutions

Fullpath’s CDP and AI-powered solutions are approved by the Porsche Digital Program, allowing dealers to leverage Porsche Targeted Co-Op Funds to activate their first-party data.

Full-Funnel Marketing

Fullpath’s data activation ecosystem is designed to automatically engage your Porsche dealership’s marketing funnel from top to bottom with hyper-targeted, valuable content to drive more sales.

Personalized Support

Fullpath’s support team provides customized guidance tailored to your Porsche dealership’s unique needs, ensuring you maximize the value of our solutions and achieve your business goals.

Transparent Insights

Fullpath’s intuitive dashboard delivers transparent, actionable data with a comprehensive view of solution performance, allowing for informed, strategic decisions.

Unified Dashboard

Fullpath’s AI-powered solutions operate from a centralized dashboard, offering effortless access to vital insights and simplifying your data management. 

Our Vision

At Fullpath, we believe the dealership of the future is one where proud dealership traditions and cutting-edge technologies come together to create exceptional, lasting dealer-customer relationships that continue far beyond a first sale.

That vision is our North star.

It is what drives us to pursue excellence and innovation in our products to support our dealer clients in achieving their goals through the power of data and AI.

FAQs

Does Fullpath work with Porsche’s Digital Program?

Yes. Fullpath’s enhanced Customer Data Platform (CDP) is the only CDP that is certified for Porsche Targeted Co-Op Funds.

How does Fullpath's CDP improve my Porsche dealership’s digital marketing ROI?

Fullpath enables Porsche dealers to activate their unified and clean dealership data using AI and machine learning to automatically execute efficient, effective, targeted digital ad campaigns at scale. Fullpath then monitors the digital ad campaigns 24/7, making cross-platform budget shifts to support performing ads to ensure you are getting the best ROI for every dollar spent on your Porsche dealership’s digital marketing.

Can Fullpath create Porsche digital marketing ads?

Yes. Fullpath uses powerful AI combined with your dealership data to instantly automate hundreds of smart Porsche ads for search, social, display, and PMAX campaigns.

How does Fullpath target ads for Porsche?

Fullpath unifies and cleans the Porsche dealership’s first-party data and leverages it to automate hyper-specific segmented audiences. Then, using AI, Fullpath executes smart, targeted campaigns for each audience to engage every shopper with what matters most to them. As an added bonus, because Fullpath integrates with your dealership’s inventory, specials and offers, Fullpath automatically utilizes that data in your campaigns, ensuring your ads are always directly and accurately reflecting your Porsche dealership’s offerings.

How does Fullpath personalize the Porsche customer experience?

Fullpath leverages your Porsche dealership’s unified data to personalize every marketing touchpoint on the customer journey based on the individual shopper’s most recent needs and interests, adjusting the content in real time to provide the most value possible with every engagement.

Will Fullpath keep my Porsche customer data safe?

Fullpath is ISO 27001 certified. This is the top international standard of information security. You can be assured that working with Fullpath means you are working with a vendor who understands, appreciates, and has gone above and beyond industry standard to make sure the data we collect, store, and use on behalf of your Porsche dealership is secure and via our continued ISO Certification, in compliance with the top international standard of information security. It’s important for you to know that we do not and never will sell or use your customers’ data in any way not explicitly related to marketing or advertising for your dealership.

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