Porsche x Fullpath

Fullpath’s CDP & data activation solutions are certified for the Porsche Digital Program!

Leverage your Porsche Targeted Co-Op Funds to activate your dealership’s first-party data with Fullpath’s enhanced CDP.

CDP

Unify every data source in play at the dealership to create a clean, singular source of truth for all business decisions.

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Audience Activation

Leverage AI-powered, data-driven, personalized email marketing campaign to intelligently engage your entire database at scale.

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Digital Advertising

Automatically generate and launch AI-powered search, social, display and P-MAX ads to optimize portfolio performance.

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ChatGPT

Integrate your OEM offers, specials, and inventory data to provide dealership-specific replies to customer questions, 24/7.

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VINs-Acceleration

Strategically drive hyper-relevant, shopper-quality traffic to your challenging VDPs with AI-powered VIN-specific marketing.

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Equity

Activate your equity data to engage shoppers with personalized campaigns based on their equity status to drive repeat business. 

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Unified, clean, activated data.

Fullpath’s CDP unifies every data source at your Porsche dealership into one secure platform to gain deep visibility into your inventory and shopper behaviors so you can improve your operations at every level.

Data-driven engagements for your entire CRM.

Fullpath Audience Activation activates your unified data with AI to engage your entire database, automating hyper-specific audiences designed to engage your Porsche dealership’s shoppers and re-awaken dead leads with data-driven, hyper-personalized email campaigns.

Digital marketing, optimized by data.

Fullpath Digital Advertising leverages your Porsche dealership’s first and third-party data including customer data, OEM and dealership offers, inventory feeds, analytics and more, to execute laser-focused, hyper-targeted digital ad campaigns.

ChatGPT, supercharged by dealership data.

Fullpath’s ChatGPT chatbot seamlessly integrates with Fullpath’s CDP, leveraging your Porsche dealership’s unified data sources to craft hyper-personalized, dealership-specific responses to every incoming shopper question.

Shopper-quality traffic on at risk VINs- guaranteed.

Fullpath VINs-Acceleration puts an end to inventory headaches by strategically working alongside your digital advertising strategy and leveraging your first-party data to drive relevant eyes to your Porsche dealership’s challenging VDPs so they get seen and sold.

Equity-based opportunities for repeat business.

Fullpath Equity automatically engages Porsche dealership shoppers with targeted digital marketing messages based on their equity status to bring them back into the showroom to make their next purchase.

FAQs

Does Fullpath work with Porsche’s Digital Program?

Yes. Fullpath’s enhanced Customer Data Platform (CDP) is the only CDP that is certified for Porsche Targeted Co-Op Funds.

How does Fullpath's CDP improve my Porsche dealership’s digital marketing ROI?

Fullpath enables Porsche dealers to activate their unified and clean dealership data using AI and machine learning to automatically execute efficient, effective, targeted digital ad campaigns at scale. Fullpath then monitors the digital ad campaigns 24/7, making cross-platform budget shifts to support performing ads to ensure you are getting the best ROI for every dollar spent on your Porsche dealership’s digital marketing.

Can Fullpath create Porsche digital marketing ads?

Yes. Fullpath uses powerful AI combined with your dealership data to instantly automate hundreds of smart Porsche ads for search, social, display, and PMAX campaigns.

How does Fullpath target ads for Porsche?

Fullpath unifies and cleans the Porsche dealership’s first-party data and leverages it to automate hyper-specific segmented audiences. Then, using AI, Fullpath executes smart, targeted campaigns for each audience to engage every shopper with what matters most to them. As an added bonus, because Fullpath integrates with your dealership’s inventory, specials and offers, Fullpath automatically utilizes that data in your campaigns, ensuring your ads are always directly and accurately reflecting your Porsche dealership’s offerings.

How does Fullpath personalize the Porsche customer experience?

Fullpath leverages your Porsche dealership’s unified data to personalize every marketing touchpoint on the customer journey based on the individual shopper’s most recent needs and interests, adjusting the content in real time to provide the most value possible with every engagement.

Will Fullpath keep my Porsche customer data safe?

Fullpath is ISO 27001 certified. This is the top international standard of information security. You can be assured that working with Fullpath means you are working with a vendor who understands, appreciates, and has gone above and beyond industry standard to make sure the data we collect, store, and use on behalf of your Porsche dealership is secure and via our continued ISO Certification, in compliance with the top international standard of information security. It’s important for you to know that we do not and never will sell or use your customers’ data in any way not explicitly related to marketing or advertising for your dealership.

Our Vision

At Fullpath, we believe the dealership of the future is one where proud dealership traditions and cutting-edge technologies come together to create exceptional, lasting dealer-customer relationships that continue far beyond a first sale.

That vision is our North star.

It is what drives us to pursue excellence and innovation in our products to support our dealer clients in achieving their goals through the power of data and AI.

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          We'll be in touch ASAP.

          Feel free to tell us more about you so we can personalize your demo.

            Solutions of interest: