Mazda x Fullpath

Fullpath’s data-activation solutions are certified for the Mazda Retail Go to Market (RGTM+) program!

Activate your Mazda dealership’s first party data to create exceptional customer experiences with Fullpath’s AI-powered activation solutions.

Digital Advertising

Automatically generate and launch AI-powered search, social, display and P-MAX ads to optimize portfolio performance.

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Website Engagement

Leverage powerful AI and an optional ChatGPT integration to offer a highly-personalized shopping experience for every dealership website visitor.

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VINs-Acceleration

Strategically drive hyper-relevant, shopper-quality traffic to your challenging VDPs with AI-powered VIN-specific marketing.

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Audience Activation

Leverage AI-powered, data-driven, personalized email marketing campaign to intelligently engage your entire database at scale.

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Equity

Activate your equity data to engage shoppers with personalized campaigns based on their equity status to drive repeat business.

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Digital marketing, optimized by data.

Fullpath Digital Advertising is designed to activate your Mazda dealership’s first and third-party data including customer data, OEM and dealership offers, inventory feeds, analytics and more, to execute laser-focused, hyper-targeted digital ad campaigns.

AI-powered website experiences that drive leads.

Fullpath Website Engagement is an all-in-one tool that leverages your Mazda dealership’s unified data sources combined with powerful AI to automate valuable, personalized website interactions for every individual shopper, increasing the likelihood of conversion and closing the sale.

Shopper-quality traffic on at risk VINs- guaranteed.

Fullpath VINs-Acceleration puts an end to inventory headaches by strategically working alongside your digital advertising strategy and leveraging your first-party data to drive relevant eyes to your Mazda dealership’s challenging VDPs so they get seen and sold.

Data-driven engagements for your entire CRM.

Fullpath Audience Activation activates your unified data with AI to engage your entire database, automating hyper-specific audiences designed to engage your Mazda dealership’s shoppers and re-awaken dead leads with data-driven, hyper-personalized email campaigns.

Equity-based opportunities for repeat business.

Fullpath Equity automatically engages Mazda dealership shoppers with targeted digital marketing messages based on their equity status to bring them back into the showroom to make their next purchase.

Our Story

Fullpath is dedicated to helping dealers build unforgettable customer experiences that create customers for life.

What started as a dream with a group of friends working out of a small Jerusalem apartment is now a growing tech company of top-tier engineers, data scientists, and world-class customer success managers dedicated to helping dealerships meet and surpass their sales goals every month.

FAQs

Does Fullpath work with Mazda’s Co-op Program?

Yes. Fullpath’s AI-powered data-activation solutions are certified for the Mazda Retail Go to Market (RGTM+) program.

How does Fullpath's CDP improve my Mazda digital marketing ROI?

Fullpath enables Mazda dealers to activate their unified and clean dealership data using AI and machine learning to automatically execute efficient, effective, targeted digital ad campaigns at scale. Fullpath then monitors the digital ad campaigns 24/7, making cross-platform budget shifts to support performing ads to ensure you are getting the best ROI for every dollar spent on your Mazda dealership’s digital marketing.

Can Fullpath create Mazda digital marketing ads?

Yes. Fullpath uses powerful AI combined with your dealership data to instantly automate hundreds of smart Mazda ads for search, social, display, and PMAX campaigns.

How does Fullpath target ads for Mazda?

Fullpath unifies and cleans your Mazda dealership’s first-party data and leverages it to automate hyper-specific segmented audiences. Then, using AI, Fullpath executes smart, targeted campaigns for each audience to engage every shopper with what matters most to them. As an added bonus, because Fullpath integrates with your Mazda dealership’s inventory, specials and offers, Fullpath automatically utilizes that data in your campaigns, ensuring your ads are always directly and accurately reflecting your dealership’s offerings.

How does Fullpath personalize the Mazda customer experience?

Fullpath leverages your Mazda dealership’s unified data to personalize every marketing touchpoint on the customer journey based on the individual shopper’s most recent needs and interests, adjusting the content in real time to provide the most value possible with every engagement.

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          Feel free to tell us more about you so we can personalize your demo.

            Solutions of interest: