Fullpath’s data-activation solutions are certified for the Mazda Retail Go to Market (RGTM+) program!
Leverage the Mazda RGTM+ program to activate your dealership’s first party data with Fullpath to create exceptional customer experiences.
Automatically generate and launch AI-powered search, social, display and P-MAX ads to optimize portfolio performance.
Leverage powerful AI and an optional ChatGPT integration to offer a highly-personalized shopping experience for every dealership website visitor.
Strategically drive hyper-relevant, shopper-quality traffic to your challenging VDPs with AI-powered VIN-specific marketing.
Leverage AI-powered, data-driven, personalized email marketing campaign to intelligently engage your entire database at scale.
Activate your equity data to engage shoppers with personalized campaigns based on their equity status to drive repeat business.
Fullpath Digital Advertising is designed to activate your dealership’s first and third-party data including customer data, OEM and dealership offers, inventory feeds, analytics and more, to execute laser-focused, hyper-targeted ad campaigns.
Fullpath Website Engagement is an all-in-one tool that leverages your unified data sources combined with powerful AI to automate valuable, personalized website interactions for every individual shopper, increasing the likelihood of conversion and closing the sale.
Fullpath VINs-Acceleration puts an end to inventory headaches by strategically working alongside your digital advertising strategy and leveraging your first-party data to drive relevant eyes to your challenging VDPs so you can get them seen and sold.
Fullpath Audience Activation activates your unified data with AI to engage your entire database, automating hyper-specific audiences designed to engage your shoppers and re-awaken dead leads with data-driven, hyper-personalized email campaigns.
Fullpath Equity automatically engages dealership shoppers with targeted messages based on their equity status to bring them back into the dealership to make their next purchase.
Enhanced Customer Data Platforms, or, as they are often called, Customer Data and Experience Platforms (CDXP) are technology driven platforms designed to consolidate siloed dealership data sources and then leverage that data to create automated seamless omni-channel marketing journeys for every individual shopper.
Fullpath builds audiences using advanced targeting techniques so that only the most relevant and likely to convert users see your ads. This is done in order to maximize your marketing spend and make the most of your budget. Fullpath’s digital marketing AI knows how to measure each shopper based on the likelihood they will become a lead. Fullpath then calculates how much to invest in “buying” that lead.
VINs-Acceleration can help your dealership better manage your inventory and save you money by avoiding taking your aged vehicles to auction. Fullpath VINs-Acceleration works to identify challenging VINs and give them a boost by creating targeted, smart email campaigns and by bidding across multiple ad networks to drive highly-relevant, shopper quality traffic to your VDPs so your inventory gets seen and sold.
Bland, generic, ineffective email campaigns are a thing of the past. Fullpath is a platform based email marketing solution which connects your ads, website, and CRM data for the most relevant and personalized customer engagement in automotive. Fullpath leverages data from across the entire shopper funnel and the entire data layering powering the CDXP in order to provide an omni-channel solution which optimizes automatically and at-scale to activate more opportunities.
Fullpath’s CDP connects your dealership’s website, inventory, CRM, DMS, OEM offers, dealership offers, call tracking, Google search and display ads, and your Facebook ads. Through Fullpath’s open API you can also integrate data from other automotive technology providers.
Fullpath is dedicated to helping dealers build unforgettable customer experiences that create customers for life.
What started as a dream with a group of friends working out of a small Jerusalem apartment is now a growing tech company of top-tier engineers, data scientists, and world-class customer success managers dedicated to helping dealerships meet and surpass their sales goals every month.
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Feel free to tell us more about you so we can personalize your demo.
