Unify every data source in play at the dealership to create a clean, singular source of truth for all business decisions.
Use AI-powered, data-driven, personalized email marketing campaigns to intelligently engage your entire database at scale.
Automatically generate and launch AI-powered search, social, display and P-MAX ads to optimize your digital advertising portfolio performance.
Strategically drive hyper-relevant, shopper-quality traffic to your challenging VDPs with AI-powered, VIN-specific digital marketing campaigns.
Leverage powerful AI and an optional ChatGPT integration to offer a highly-personalized shopping experience for every dealership website visitor.
Activate your equity data to engage shoppers with personalized marketing campaigns based on their equity status to drive repeat business.
Fullpath’s CDP and data activation solutions are MCP Certified, enabling dealers to create exceptional, AI-powered, data-driven customer experiences and take their business to the next level.
Fullpath’s marketing materials, from ad design to email content to deals & specials, follow the guidelines set forth by Maserati, ensuring your dealership always remains compliant – automatically.
Fullpath unifies every data source in play at your Maserati dealership into one secure platform, enabling you to take full control over your data and create a single source of truth for every marketing action taken by your dealership.
Avg. Email Open Rate
Avg. ChatGPT Lead/Conversation
Fullpath’s CDP and data activation solutions are approved by the Maserati Co-Op Program (MCP).
Fullpath’s data activation ecosystem is designed to automatically engage your Maserati dealership’s marketing funnel from top to bottom with hyper-targeted, valuable content to drive more sales.
Fullpath is an all-in-one solution that can help you reduce the number of vendors in play at your Maserati dealership, while increasing the performance metrics that really matter for your business.
Fullpath offers knowledgeable, hands-on, personalized support for every client, ensuring your Maserati dealership will achieve your business goals with our solutions.
Fullpath’s dashboard offers clear insight into product performance so you can see exactly how our solutions are working for you.
The entire Fullpath ecosystem functions out of a single, easy-to-navigate dashboard, making it simple to find the data you need.
Yes. Fullpath’s enhanced Customer Data Platform (CDP) is certified by the Maserati Co-op Program (MCP).
Fullpath enables Maserati dealers to activate their unified and clean dealership data using AI and machine learning to automatically execute efficient, effective, targeted digital ad campaigns at scale. Fullpath then monitors the digital ad campaigns 24/7, making cross-platform budget shifts to support performing ads to ensure you are getting the best ROI for every dollar spent on your Maserati dealership’s digital marketing.
Yes. Fullpath uses powerful AI combined with your dealership data to instantly automate hundreds of smart Maserati ads for search, social, display, and PMAX campaigns.
Fullpath unifies and cleans the Maserati dealership’s first-party data and leverages it to automate hyper-specific segmented audiences. Then, using AI, Fullpath executes smart, targeted campaigns for each audience to engage every shopper with what matters most to them. As an added bonus, because Fullpath integrates with your dealership’s inventory, specials and offers, Fullpath automatically utilizes that data in your campaigns, ensuring your ads are always directly and accurately reflecting your Maserati dealership’s offerings.
Fullpath leverages your Maserati dealership’s unified data to personalize every marketing touchpoint on the customer journey based on the individual shopper’s most recent needs and interests, adjusting the content in real time to provide the most value possible with every engagement.
At Fullpath, we believe the dealership of the future is one where proud dealership traditions and cutting-edge technologies come together to create exceptional, lasting dealer-customer relationships that continue far beyond a first sale.
That vision is our North star.
It is what drives us to pursue excellence and innovation in our products to support our dealer clients in achieving their goals through the power of data and AI.
Feel free to tell us more about you so we can personalize your demo.
We value privacy and would never spam you. We will only send you important updates about Fullpath.
Feel free to tell us more about you so we can personalize your demo.