Fullpath’s enhanced CDP is a JLR Digital Certified Provider!
Leverage your Modern Luxury Co-op Demand Generation (MLCDG) funds to activate your dealership’s first-party data with Fullpath’s CDP and AI-powered activation solutions.
Smart Search, Social & Display Ads
VIN-Specific Campaigns
Data-Driven Email Campaigns
Equity-Driven Campaigns
Data Management and Activation
Automatically deploy hundreds of smart, targeted digital ad campaigns that are optimized around the clock for performance with Fullpath Digital Advertising.
Put an end to your inventory headaches by strategically driving hyper-relevant, shopper-quality traffic to challenging VDPs to get at-risk VINs seen and sold with Fullpath VINs-Acceleration.
Activate your entire database and turn cold leads into active shoppers by integrating web data to instantly generate hyper-targeted, personalized email campaigns for every lead.
Engage shoppers with targeted messages based on their equity status to bring them back into the dealership to make their next purchase with Fullpath Equity.
Unify, clean and maintain every data source at your dealership to gain deep visibility into shopper behaviors and preferences to improve operations at every level with Fullpath’s CDP.
Enhanced Customer Data Platforms, or, as they are often called, Customer Data and Experience Platforms (CDXP) are technology driven platforms designed to consolidate siloed dealership data sources and then leverage that data to create automated seamless omni-channel marketing journeys for every individual shopper.
Fullpath builds audiences using advanced targeting techniques so that only the most relevant and likely to convert users see your ads. This is done in order to maximize your marketing spend and make the most of your budget. Fullpath’s digital marketing AI knows how to measure each shopper based on the likelihood they will become a lead. Fullpath then calculates how much to invest in “buying” that lead.
VINs-Acceleration can help your dealership better manage your inventory and save you money by avoiding taking your aged vehicles to auction. Fullpath VINs-Acceleration works to identify challenging VINs and give them a boost by creating targeted, smart email campaigns and by bidding across multiple ad networks to drive highly-relevant, shopper quality traffic to your VDPs so your inventory gets seen and sold.
Bland, generic, ineffective email campaigns are a thing of the past. Fullpath is a platform based email marketing solution which connects your ads, website, and CRM data for the most relevant and personalized customer engagement in automotive. Fullpath leverages data from across the entire shopper funnel and the entire data layering powering the CDXP in order to provide an omni-channel solution which optimizes automatically and at-scale to activate more opportunities.
Fullpath’s CDP connects your dealership’s website, inventory, CRM, DMS, OEM offers, dealership offers, call tracking, Google search and display ads, and your Facebook ads. Through Fullpath’s open API you can also integrate data from other automotive technology providers.
Fullpath is dedicated to helping dealers build unforgettable customer experiences that create customers for life.
What started as a dream with a group of friends working out of a small Jerusalem apartment is now a growing tech company of top-tier engineers, data scientists, and world-class customer success managers dedicated to helping dealerships meet and surpass their sales goals every month.
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Feel free to tell us more about you so we can personalize your demo.
