Fullpath is an Approved Turnkey Provider for GM In-Market Retail Funds (IMR)!
Leverage your GM IMR funds to activate your first party data and optimize your digital marketing efforts with Fullpath’s AI-powered solutions.
Fullpath Digital Advertising is designed to activate your dealership’s first and third-party data including customer data, OEM and dealership offers, inventory feeds, analytics and more, to execute laser-focused, hyper-targeted ad campaigns.
Fullpath Digital Advertising automatically generates and deploys hundreds of targeted digital ads and, leveraging AI and machine learning, the platform optimizes your campaigns around the clock to eliminate marketing waste and ensure your ad portfolio hits peak performance.
Unify all dealership data sources into one secure platform to gain deep visibility into shopper behaviors and preferences and to create a single source of truth for all business decisions.
Leverage AI-powered, data-driven, personalized email marketing campaign to intelligently engage your entire database at scale.
Strategically drive hyper-relevant, shopper-quality traffic to your challenging VDPs with AI-powered VIN-specific marketing.
Bring together every data source at your dealership to gain deep visibility into shopper behaviors and preferences to improve operations at every level with Fullpath’s CDP.
Activate your entire database and turn cold leads into active shoppers by integrating web data to instantly generate hyper-targeted, personalized email campaigns for every lead.
Put an end to your inventory headaches by strategically driving hyper-relevant, shopper-quality traffic to challenging VDPs to get at-risk VINs seen and sold with Fullpath VINs-Acceleration.
Enhanced Customer Data Platforms, or, as they are often called, Customer Data and Experience Platforms (CDXP) are technology driven platforms designed to consolidate siloed dealership data sources and then leverage that data to create automated seamless omni-channel marketing journeys for every individual shopper.
Fullpath builds audiences using advanced targeting techniques so that only the most relevant and likely to convert users see your ads. This is done in order to maximize your marketing spend and make the most of your budget. Fullpath’s digital marketing AI knows how to measure each shopper based on the likelihood they will become a lead. Fullpath then calculates how much to invest in “buying” that lead.
VINs-Acceleration can help your dealership better manage your inventory and save you money by avoiding taking your aged vehicles to auction. Fullpath VINs-Acceleration works to identify challenging VINs and give them a boost by creating targeted, smart email campaigns and by bidding across multiple ad networks to drive highly-relevant, shopper quality traffic to your VDPs so your inventory gets seen and sold.
Bland, generic, ineffective email campaigns are a thing of the past. Fullpath is a platform based email marketing solution which connects your ads, website, and CRM data for the most relevant and personalized customer engagement in automotive. Fullpath leverages data from across the entire shopper funnel and the entire data layering powering the CDXP in order to provide an omni-channel solution which optimizes automatically and at-scale to activate more opportunities.
Fullpath’s CDP connects your dealership’s website, inventory, CRM, DMS, OEM offers, dealership offers, call tracking, Google search and display ads, and your Facebook ads. Through Fullpath’s open API you can also integrate data from other automotive technology providers.
Fullpath is dedicated to helping dealers build unforgettable customer experiences that create customers for life.
What started as a dream with a group of friends working out of a small Jerusalem apartment is now a growing tech company of top-tier engineers, data scientists, and world-class customer success managers dedicated to helping dealerships meet and surpass their sales goals every month.
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Feel free to tell us more about you so we can personalize your demo.
