Fullpath is proud to partner with top OEMs to bring our powerful Customer Data and Experience Platform (CDXP) to forward-thinking dealerships across the country.
Stellantis 
Maserati 
Subaru 
GM Fullpath helps dealers consolidate and leverage their first-party data to create smart, effective, revenue driving omni-channel marketing strategies.
“Our ramp-up with Fullpath exceeded my expectations and has dramatically improved our website’s efficiency both with sales and service conversions.”
With Fullpath’s automated digital advertising, you can instantly create hundreds of AI-powered ads that automatically optimize your budget in real time to bring in more leads.
Strategically drive hyper-relevant, shopper-quality traffic to your challenging VDPs to get your at-risk VINs seen and sold.
Turn your cold leads into shoppers by instantly generating hyper-personalized and timely email campaigns for every lead.
The CDXP takes siloed, disjointed dealership data and connects it into one organized, cohesive system. This is the best way for dealerships to keep their businesses productive and in line with customer expectations today. When your first-party data is connected, you can leverage the machine learning, artificial intelligence, and predictive analytics provided by the CDXP to make data-driven decisions for marketing, sales, and other departments.
There are several clear benefits for dealerships using a CDXP: 1. Dealership marketing teams can reclaim their time and put their energy toward the more creative and strategic elements of the job. 2. Sales teams can stop logging into multiple dashboards and view one, unified shopper entity with all contact details and vehicles of interest. 3. Customers will experience consistent messaging, be served relevant ads, timely emails, and engage with targeted onsite offers which all reflect the most up to date information from your dealership.
Fullpath’s CDXP connects your dealership’s website, inventory, CRM, OEM offers, dealership offers, Google search and display ads, and your Facebook ads. Once your data sources are connected, the CDXP turns the consolidated data into marketing action that translates into a seamless customer shopping experience.
Leverage your Maserati dealership’s first-party data to create seamless, personalized shopping experiences that keep customers coming back with the industry’s leading CDXP.
Instantly automate hundreds of AI-powered search, social and display campaigns that are optimized cross-platform to drive leads for your dealership with Fullpath Digital Advertising.
Turn cold leads into shoppers with hyper-targeted, personalized lead nurture campaigns to generate a new stream of revenue for your dealership with Fullpath Audience Activation.
Strategically drive shopper quality traffic to your challenging VDPs so you can get them seen and sold with Fullpath VINs-Acceleration.
Automatically deploy non-disruptive website engagements driven by shopper intent to drive leads for your dealership with Fullpath Website Engagement.
Provide instantaneous, dealership-specific answers in conversational tones to incoming questions on your website with Fullpath ChatGPT.
Engage shoppers with targeted messages based on their equity status to bring them back into the dealership to make their next purchase with Fullpath Equity.
CDXPs take siloed, disjointed dealership data and connect it into one organized, cohesive platform. This is the best way for dealerships to keep their businesses productive and in line with customer expectations today. When your first-party data is connected, you can leverage the machine learning, artificial intelligence, and predictive analytics provided by the CDXP to make data-driven decisions for marketing, sales, and other departments.
There are several clear benefits for dealerships using a CDXP: 1. Dealership marketing teams can reclaim their time and put their energy toward the more creative and strategic elements of the job. 2. Sales teams can stop logging into multiple dashboards and view one, unified shopper entity with all contact details and vehicles of interest. 3. Customers will experience consistent messaging, be served relevant ads, timely emails, and engage with targeted onsite offers which all reflect the most up to date information from your dealership.
Fullpath’s CDXP connects your dealership’s website, inventory, CRM, OEM offers, dealership offers, Google search and display ads, and your Facebook ads. Once your data sources are connected, the CDXP turns the consolidated data into marketing action that translates into a seamless customer shopping experience.
Optimize your Subaru dealership’s digital advertising strategy with smart, AI-powered paid search, social and display ad campaigns.
Leverage your dealership’s first-party data to automatically generate hyper-specific audiences based on customer behavior, needs and preferences.
Fullpath’s AI works around the clock to optimize your ad budgets across multiple platforms and support lead driving campaigns so you get the most out of your advertising dollars.
Instantly generate dealership specific, personalized ad copy and creatives for each of your audiences at scale to provide value for your shoppers at every touchpoint.
Fullpath leverages dynamic audience suppression techniques to ensure you are always reaching your shoppers with relevant and timely messaging, wherever they are on their shopper journey.
Leverage Fullpath VINs-Acceleration to drive hyper-relevant, shopper-quality traffic to your challenging VDPs using compelling campaigns, and strategic bidding on multiple ad networks.
Fullpath’s Invoca integration enables dealers to take advantage of Subaru’s Invoca partnership by leveraging AI-powered call transcriptions as data source to enrich your 360* shopper profiles and in executing personalized ad campaigns.
Manual ad copywriting
Occasional manual budget shifts
Manual audience upload
End of campaign performance analysis
Automated copy for search, social & display ads
24/7 cross-platform budget optimization
Automated hyper-specific audiences
24/7 optimization to drive more leads
Our marketing costs have come way down – our Cost Per Lead (CPL), our Cost Per Click (CPC) – all the key metrics that we look at have come down through [Fullpath’s] automation and integration.
Fullpath integrates all of your dealership data sources including your inventory, CRM, and website data to create a comprehensive picture of your dealership.
Leveraging your data, Fullpath automatically segments audiences and creates hundreds of hyper-targeted ads optimized for quality leads in seconds.
Fullpath publishes the ads across search, display, and social networks targeting shoppers and conquesting new traffic.
Fullpath optimizes your ads around the clock, reallocating budgets and retargeting audiences. The AI identifies and prioritizes high-performing ads with zero manual interference.
Leverage your GM IMR funds to activate your first party data and optimize your digital marketing efforts with Fullpath’s AI-powered solutions.
Fullpath Digital Advertising is designed to activate your dealership’s first and third-party data including customer data, OEM and dealership offers, inventory feeds, analytics and more, to execute laser-focused, hyper-targeted ad campaigns.
Fullpath Digital Advertising automatically generates and deploys hundreds of targeted digital ads and, leveraging AI and machine learning, the platform optimizes your campaigns around the clock to eliminate marketing waste and ensure your ad portfolio hits peak performance.
Bring together every data source at your dealership to gain deep visibility into shopper behaviors and preferences to improve operations at every level with Fullpath’s CDP.
Activate your entire database and turn cold leads into active shoppers by integrating web data to instantly generate hyper-targeted, personalized email campaigns for every lead.
Put an end to your inventory headaches by strategically driving hyper-relevant, shopper-quality traffic to challenging VDPs to get at-risk VINs seen and sold with Fullpath VINs-Acceleration.
Enhanced Customer Data Platforms, or, as they are often called, Customer Data and Experience Platforms (CDXP) are technology driven platforms designed to consolidate siloed dealership data sources and then leverage that data to create automated seamless omni-channel marketing journeys for every individual shopper.
Fullpath builds audiences using advanced targeting techniques so that only the most relevant and likely to convert users see your ads. This is done in order to maximize your marketing spend and make the most of your budget. Fullpath’s digital marketing AI knows how to measure each shopper based on the likelihood they will become a lead. Fullpath then calculates how much to invest in “buying” that lead.
VINs-Acceleration can help your dealership better manage your inventory and save you money by avoiding taking your aged vehicles to auction. Fullpath VINs-Acceleration works to identify challenging VINs and give them a boost by creating targeted, smart email campaigns and by bidding across multiple ad networks to drive highly-relevant, shopper quality traffic to your VDPs so your inventory gets seen and sold.
Bland, generic, ineffective email campaigns are a thing of the past. Fullpath is a platform based email marketing solution which connects your ads, website, and CRM data for the most relevant and personalized customer engagement in automotive. Fullpath leverages data from across the entire shopper funnel and the entire data layering powering the CDXP in order to provide an omni-channel solution which optimizes automatically and at-scale to activate more opportunities.
Fullpath’s CDP connects your dealership’s website, inventory, CRM, DMS, OEM offers, dealership offers, call tracking, Google search and display ads, and your Facebook ads. Through Fullpath’s open API you can also integrate data from other automotive technology providers.
Fullpath is dedicated to helping dealers build unforgettable customer experiences that create customers for life.
What started as a dream with a group of friends working out of a small Jerusalem apartment is now a growing tech company of top-tier engineers, data scientists, and world-class customer success managers dedicated to helping dealerships meet and surpass their sales goals every month.
We just need a few more details so we can personalize your demo.
We just need a few more details so we can personalize your demo.
Meet Fullpath 