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Survey Reveals Dealers Are Boosting AI Use To Boost Revenue
  • Article

Survey Reveals Dealers Are Boosting AI Use To Boost Revenue

  • November 19, 2024

Car dealers were initially sluggish in adopting artificial intelligence but a new study reveals not only are they embracing the technology, many are finding AI improves efficiency, but boosts sales and revenue.

  • Forbes
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Gubagoo and Fullpath Unveil Curator, the First Unified Intelligence Engine for Automotive Retailers
  • Article

Gubagoo and Fullpath Unveil Curator, the First Unified Intelligence Engine for Automotive Retailers

  • November 18, 2024

Through the partnership, Fullpath provides accurate first-party behavioral data fueled by its powerful analytics engine, identity resolution, and website traffic attribution.

  • PR Newswire
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Survey shows dealers buying in to AI
  • Article

Survey shows dealers buying in to AI

  • November 17, 2024

Fullpath’s report, The 2025 State of AI Adoption in Car Dealerships, also showed 95% of dealers see AI technology as an important factor in the future success of their dealerships, with 43% calling it “very important.”

  • Auto Remarketing
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Survey Reveals Expected Surge in AI Budget Allocations Among Car Dealerships for 2025
  • Article

Survey Reveals Expected Surge in AI Budget Allocations Among Car Dealerships for 2025

  • November 13, 2024

Fullpath’s recent survey report titled “The 2025 State of AI Adoption in Car Dealerships” reveals a substantial commitment to integrating artificial intelligence (AI) in dealership operations.

  • PR Newswire
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Car Wars and Fullpath Partner to Unlock High-Value Customer Insights for Automotive Dealers
  • Article

Car Wars and Fullpath Partner to Unlock High-Value Customer Insights for Automotive Dealers

  • November 6, 2024

Car Wars has integrated with Fullpath to provide dealerships with an unprecedented ability to identify and connect with high-value customers, specifically those with positive equity who have not yet received a phone call.

  • PR Web
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Customer Data Platforms Will Redefine Customer Engagement and Marketing
  • Article

Customer Data Platforms Will Redefine Customer Engagement and Marketing

  • September 22, 2024

Fullpath CEO Aharon Horwitz joins Brian Pasch to discuss the greater adoption of CDP technology with automotive dealers and how AI will power better engagement and sales process workflows.

  • Brian Pasch Podcast
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Fullpath Approved as Vendor for Jaguar Land Rover’s Dealership Program
  • Article

Fullpath Approved as Vendor for Jaguar Land Rover’s Dealership Program

  • August 6, 2024

Fullpath aims to enhance the customer journey, driving greater engagement, retention, and satisfaction for Jaguar and Land Rover customers.

  • MarTech
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Fullpath Approved as Vendor for Jaguar Land Rover’s Dealership Program
  • Article

Fullpath Approved as Vendor for Jaguar Land Rover’s Dealership Program

  • August 5, 2024

This certification marks a significant milestone for Fullpath, further solidifying its position as a leading provider of AI-powered, data activation solutions in the automotive sector.

  • PR Newswire
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GM Chooses Fullpath As Approved In-Market Retail Funds Provider
  • Article

GM Chooses Fullpath As Approved In-Market Retail Funds Provider

  • July 11, 2024

American dealerships for all GM brands now have access to the Customer Data Platform and marketing tools offered by marketing automation company Fullpath, thanks to the latter joining the In-Market Retail (IMR) funds program.

  • GM Authority
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Fullpath selected for GM’s iMR Turnkey program
  • Article

Fullpath selected for GM’s iMR Turnkey program

  • July 9, 2024

The company said centralizing data into Fullpath’s CDP can give dealerships “deeper insights into customer behavior, preferences and purchasing patterns with 360-degree views of each shopper.”

  • Auto Remarketing
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20+ crowd-sourced dealership best practices to combat the CDK Global outages
  • Article

20+ crowd-sourced dealership best practices to combat the CDK Global outages

  • June 23, 2024

Read about the steps Fullpath has taken to help dealer clients remain operational in light of the CDK outage.

  • Car Dealership Guy
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How First-Party Data Can Revolutionize Advertising Strategy and Budget
  • Article

How First-Party Data Can Revolutionize Advertising Strategy and Budget

  • June 21, 2024

In Ilana Shabtay’s latest piece for Dealer Marketing Magazine, she writes about how activated data can help you push through the noise and continue to drive business success.

  • Dealer Marketing
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Fullpath Announces Data Integration with Cox Automotive VinSolutions, Building Strong Data Strategies for Dealers
  • Article

Fullpath Announces Data Integration with Cox Automotive VinSolutions, Building Strong Data Strategies for Dealers

  • May 16, 2024

This API integration will allow for the seamless transference of data, allowing Fullpath’s CDP to pull data from the CRM, and enable the automatic update of customer records to include activities tracked by the CDP in real time.

  • PR Newswire
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The Dealership Data Era: Episode Two
  • Article

The Dealership Data Era: Episode Two

  • May 7, 2024

Fullpath’s VP of Marketing, Ilana Shabtay, participated in a panel discussion about the critical role of dealership data in the digital era, and the changes the industry needs to make in order to effectively manage and activate data to drive success.

  • Dealer Marketing
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Fullpath Unlocks The Full Potential Of Dealership First Party Data with Their Open Ecosystem
  • Article

Fullpath Unlocks The Full Potential Of Dealership First Party Data with Their Open Ecosystem

  • April 21, 2024

Join Brian and Mike Colacchio of Fullpath as they discuss the real-time audience features in Fullpath CDXP and the new API integrations that enhance customer data records for better activation

  • Brian Pasch Podcast
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Fullpath Selected for Cherokee Media’s Emerging 8 Award
  • Article

Fullpath Selected for Cherokee Media’s Emerging 8 Award

  • April 16, 2024

This recognition highlights Fullpath’s commitment to innovation in automotive’s digital ecosystem.

  • Yahoo! Finance
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Fullpath Named as a 2024 Emerging 8 Honoree by Cherokee Media Group
  • Article

Fullpath Named as a 2024 Emerging 8 Honoree by Cherokee Media Group

  • April 7, 2024

Cherokee Media Group’s Emerging 8 is an award program that honors companies that improve a specific aspect of the automotive industry through technology.

  • Auto Remarketing
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ChatGPT Use Cases in the Automotive Value Chain, 2023 Industry Research Report Featuring Fullpath
  • Article

ChatGPT Use Cases in the Automotive Value Chain, 2023 Industry Research Report Featuring Fullpath

  • March 17, 2024

This study delves into the potential applications of ChatGPT within the automotive value chain, exploring various use cases and their evolving impact on future automotive operations.

  • Business Wire
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OfferLogix & Fullpath collaborate on payment engine integration
  • Article

OfferLogix & Fullpath collaborate on payment engine integration

  • January 25, 2024

OfferLogix announced a strategic partnership with Fullpath to upgrade the vehicle search process for consumers with an eye toward what many shoppers consider to be most important — their potential monthly payment.

  • Auto Remarketing
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ChatGPT Pranksters Challenge Dealership Chatbots
  • Article

ChatGPT Pranksters Challenge Dealership Chatbots

  • December 21, 2023

Fullpath’s ChatGPT-driven customer platforms were recently inundated with prank requests at several local dealerships. Fullpath CEO Aharon Horwitz speaks to Automotive News, sharing his reflections on the event and revealing that “100% of the hacking attempts were unsuccessful.”

  • Automotive News
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Chevy Dealership’s AI Chatbot Suggests Ford F-150 When Asked for Best Truck
  • Article

Chevy Dealership’s AI Chatbot Suggests Ford F-150 When Asked for Best Truck

  • December 19, 2023

“The storm around our chatbot over the past 48 hours has shown us that dealers are really interested in innovating.” Fullpath CEO Aharon Horwitz speaks to the Detroit Free Press about a local Chevy dealership’s viral spotlight this week involving Fullpath’s ChatGPT chatbot.

  • Detroit Free Press
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A car dealership added an AI chatbot to its site. Then all hell broke loose.
  • Article

A car dealership added an AI chatbot to its site. Then all hell broke loose.

  • December 18, 2023

Viral moment: pranksters attempt to hack Fullpath’s ChatGPT chatbot on a local dealership site. Fullpath CEO Aharon Horwitz weighs in how Fullpath jumped into action: “Despite numerous attempts to goad Fullpath’s ChatGPT into misbehavior over the weekend, the chat held its own – never revealing any confidential dealership data.”

  • Business Insider
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Column: Israeli Startup Execs Soldier on as War Disrupts All
  • Article

Column: Israeli Startup Execs Soldier on as War Disrupts All

  • November 12, 2023

Fullpath CEO Aharon Horwitz is one of the many auto tech executives whose life was disrupted by the Oct. 7 massacre in Israel and the ensuing war. Aharon shares his first-hand perspective on the current situation and how he is responding both personally and professionally.

  • Automotive News
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Thinking of Buying an Electric Car? The Tax Credits and Benefits to Know
  • Article

Thinking of Buying an Electric Car? The Tax Credits and Benefits to Know

  • November 7, 2023

For those considering buying an electric vehicle, a top consideration is charging – both where and how often. Fullpath VP of Marketing (and proud EV owner) Ilana Shabtay shares her personal insights on the topic with The Wall Street Journal.

  • The Wall Street Journal
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Fullpath Makes First-Party Data Management and Activation Easy
  • Article

Fullpath Makes First-Party Data Management and Activation Easy

  • October 26, 2023

Aharon is the latest guest on the Brian Pasch Podcast as part of the “The Road to #MRC23” series. Aharon delves into Fullpath’s current capabilities, how the powerful combo of a Customer Data Platform (CDP) + AI has become the “pillar of the modern dealership,” as well as what’s coming up.

  • Brian Pasch Podcast
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Movers & Shakers Interview with Mr. Aharon Horwitz, CEO and Co-Founder, Fullpath
  • Article

Movers & Shakers Interview with Mr. Aharon Horwitz, CEO and Co-Founder, Fullpath

  • October 17, 2023

In this Movers & Shakers interview, Aharon Horwitz, CEO and Co-Founder of Fullpath, provides insights into how the company is leveraging cutting-edge technology innovation to transform automotive retail, while helping dealers harness data to build deeper, more meaningful customer relationships.

  • Frost & Sullivan
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Fullpath Joins Subaru’s Certified Search Advertising Program to Elevate Dealership Marketing Strategies
  • Article

Fullpath Joins Subaru’s Certified Search Advertising Program to Elevate Dealership Marketing Strategies

  • October 16, 2023

Fullpath is excited to announce its participation in Subaru’s Certified Search Advertising Program, enhancing the digital experience for Subaru dealership networks.

  • MARTECHSERIES
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Navigating Marketing Challenges and Creating Demand in 2023
  • Article

Navigating Marketing Challenges and Creating Demand in 2023

  • October 6, 2023

Fullpath VP of Marketing Ilana Shabtay’s insights are featured throughout this Brighttail report on how to overcome today’s marketing challenges and revamp your demand gen playbook.

  • Brighttail
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Vegas Special: Auto Leaders Spill Secrets! | Facts Not Feelings
  • Article

Vegas Special: Auto Leaders Spill Secrets! | Facts Not Feelings

  • October 5, 2023

Fullpath CRO Mike Colacchio breaks down how CDPs allow you to see your entire customer data set and deliver relevant messaging at scale on the Facts Not Feelings podcast.

  • Facts Not Feelings Podcast
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The Critical Role of Audience Suppression in Effective Dealership Marketing
  • Article

The Critical Role of Audience Suppression in Effective Dealership Marketing

  • September 26, 2023

Fullpath VP of Marketing Ilana Shabtay’s latest article for Dealer Marketing Magazine delves into the crucial role that audience suppression plays in dealership marketing.

  • Dealer Marketing
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What Exactly is a CDP?
  • Article

What Exactly is a CDP?

  • September 19, 2023

Ilana Shabtay, Vice President of Marketing at Fullpath, is a guest on the latest episode of the podcast “Mostly Automotive Marketing with Matt Wilson.” Ilana helps break down the concept of a Customer Data Platform (CDP) and delves into its transformative implications.

  • Mostly Automotive Marketing Podcast
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Congratulations, 2023 Invoca Impact Award Winners!
  • Article

Congratulations, 2023 Invoca Impact Award Winners!

  • September 13, 2023

Fullpath has been awarded Invoca’s Partner Innovation Award as part of the 2023 Invoca Impact Awards.

  • Invoca Blog
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Fullpath to Automate Google’s Vehicle Ads with New Integration
  • Article

Fullpath to Automate Google’s Vehicle Ads with New Integration

  • September 6, 2023

Effective immediately, dealerships can now take advantage of Fullpath’s automated data connection with Google’s VA program.

  • Yahoo! Finance
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Fullpath to Automate Google’s Vehicle Ads with New Integration
  • Article

Fullpath to Automate Google’s Vehicle Ads with New Integration

  • September 6, 2023

Fullpath, automotive’s leading Customer Data & Experience Platform (CDXP), announced today its integration with Google’s Vehicle Ads (VA) program to streamline data, reduce manual work, and increase efficiencies for automotive dealerships in North America.

  • PR Newswire
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How Artificial Intelligence is Driving the Transportation Sector Forward
  • Article

How Artificial Intelligence is Driving the Transportation Sector Forward

  • September 6, 2023

The development of AI technology comes hand-in-hand with changes in the transport industry. Fullpath is helping dealers leverage AI to improve their business.

  • TechRound
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Fullpath Launches Integration with Invoca, Enriching Automotive Customer Profile Data with Conversation Intelligence to Drive Digital Marketing and Sales
  • Article

Fullpath Launches Integration with Invoca, Enriching Automotive Customer Profile Data with Conversation Intelligence to Drive Digital Marketing and Sales

  • August 16, 2023

This new integration enables automotive brands to use AI-powered first-party data from digital and call experiences to personalize customer journeys and drive revenue growth.

  • PR Newswire
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Slowly But Surely, Auto Dealers Test ChatGPT Waters
  • Article

Slowly But Surely, Auto Dealers Test ChatGPT Waters

  • July 8, 2023

Fullpath CEO Aharon Horwitz shared his thoughts on the future of AI in automotive with Automotive News. The article takes a deep dive into ChatGPT’s introduction and integration at auto dealerships.

  • Automotive News
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Fullpath: Powering Up Dealerships with Cutting-Edge Machine Learning
  • Article

Fullpath: Powering Up Dealerships with Cutting-Edge Machine Learning

  • June 29, 2023

Startup Bubble News shares a comprehensive review of Fullpath’s key features: “The blend of advanced machine learning technology, top-notch technical support, and emphasis on transparency makes it an attractive choice for dealerships looking to amplify their reach and conversion rates.”

  • Startup Bubble News
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Uplifting Israeli-Michigan Partnerships
  • Article

Uplifting Israeli-Michigan Partnerships

  • June 29, 2023

Michigan Israel Business Accelerator (MIBA) recently unveiled “The Elevator” – the first landing zone exclusively for Israeli startups in the U.S. Fullpath is proud to be among its first three charter members.

  • Detroit Jewish News
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CX-Focus AI Use Cases for Automotive Brands
  • Article

CX-Focus AI Use Cases for Automotive Brands

  • June 26, 2023

Outside In Lens delves into the possibilities of CX-focused AI use cases for automotive brands. Fullpath is listed as a use case for ‘the first ever Chat-GPT4 powered product, tailored specifically for automotive dealerships through APIs and data connectivity.’

  • Outside In Lens
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Dealership Data is Key to Unlocking the True Power of ChatGPT
  • Article

Dealership Data is Key to Unlocking the True Power of ChatGPT

  • June 20, 2023

Fullpath VP of Marketing Ilana Shabtay’s latest article for Dealer Marketing Magazine explores how ChatGPT is changing the game for retail automotive.

  • Dealer Marketing
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New ‘landing zone’ offers space for Israeli entrepreneurs to get a foothold in Michigan
  • Article

New ‘landing zone’ offers space for Israeli entrepreneurs to get a foothold in Michigan

  • June 9, 2023

The Michigan Israel Business Accelerator this week announced the first “landing zone” in the U.S. aimed at connecting Israeli startups and companies in the U.S. to various resources. Called “The Elevator” and located in downtown Detroit, the new initiative has pulled in three companies to start – including Fullpath, who has joined as an initial charter member.

  • Crain's Detroit Business
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Here’s how the strict new EPA rule could impact US EV sales
  • Article

Here’s how the strict new EPA rule could impact US EV sales

  • May 5, 2023

Electrek spoke with Ronen Slonim, lead data analyst at Fullpath, an auto industry customer data and experience platform, about how the new EPA rule could impact car dealerships, original equipment manufacturers (OEMs), and EVs sold by direct sales.

  • electrek
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ChatGPT spices up verticals from digital health to car sales
  • Article

ChatGPT spices up verticals from digital health to car sales

  • May 1, 2023

Fullpath (formerly AutoLeadStar), a customer data and experience platform used by 1,000 dealerships across North America, is launching the first ChatGPT4-powered product tailored specifically for automotive dealership.

  • Israel21c
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Fullpath Launches ChatGPT-4 AI Tool For Auto Dealers, Customers
  • Article

Fullpath Launches ChatGPT-4 AI Tool For Auto Dealers, Customers

  • April 19, 2023

Fullpath is counting on the AI tool to improve the online vehicle shopping experience and what’s known as CRM, or customer relations management for dealerships.

  • Forbes
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Fullpath Releases First-Ever Chat-GPT4-Powered Solution Tailored to Automotive
  • Article

Fullpath Releases First-Ever Chat-GPT4-Powered Solution Tailored to Automotive

  • April 19, 2023

The automotive retail industry’s leading Customer Data and Experience Platform (CDXP), Fullpath, is announcing the launch of the first ever Chat-GPT4 powered product, tailored specifically for automotive dealerships through APIs and data connectivity.

  • PR Newswire
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Fullpath Releases First-Ever Chat-GPT4-Powered Solution Tailored to Automotive
  • Article

Fullpath Releases First-Ever Chat-GPT4-Powered Solution Tailored to Automotive

  • April 19, 2023

The chat solution is the first offering on the market that is enriched with auto industry-specific data to provide lightning-fast, intelligent customer service.

  • MARTECHSERIES
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Fullpath Releases First-Ever Chat-GPT4-Powered Solution Tailored to Automotive
  • Article

Fullpath Releases First-Ever Chat-GPT4-Powered Solution Tailored to Automotive

  • April 19, 2023

Fullpath is announcing the launch of the first ever Chat-GPT4 powered product, tailored specifically for automotive dealerships through APIs and data connectivity.

  • AutoSuccess
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Fullpath Releases First-Ever Chat-GPT4-Powered Solution Tailored to Automotive
  • Article

Fullpath Releases First-Ever Chat-GPT4-Powered Solution Tailored to Automotive

  • April 19, 2023

The chat solution is the first offering on the market that is enriched with auto industry-specific data to provide lightning-fast, intelligent customer service.

  • Yahoo! Finance
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AutoLeadStar, Which Recently Raised $40M to Transform The Way Cars are Sold, Rebrands to Fullpath
  • Article

AutoLeadStar, Which Recently Raised $40M to Transform The Way Cars are Sold, Rebrands to Fullpath

  • March 1, 2023

The automotive retail industry’s leading Customer Data and Experience Platform (CDXP) is announcing its rebranding, changing its name to Fullpath from AutoLeadStar.

  • Yahoo! Finance
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Fullpath’s (formerly AutoLeadStar) Aharon Horwitz, Dealer Controlled Leasing, and Luma
  • Article

Fullpath’s (formerly AutoLeadStar) Aharon Horwitz, Dealer Controlled Leasing, and Luma

  • December 9, 2022

Aharon Horwitz, CEO and Co-Founder of Fullpath joined Steve Greenfield on an episode of the Friday 5 to discuss Customer Data and Experience Platforms and how they are impacting the automotive industry.

  • CBT News
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AutoLeadStar, the Digital Customer Data and Experience Platform for the Automotive Industry that Transforms the Way Cars are Sold, Raises $40 Million Growth Round Led by Riverwood Capital
  • Article

AutoLeadStar, the Digital Customer Data and Experience Platform for the Automotive Industry that Transforms the Way Cars are Sold, Raises $40 Million Growth Round Led by Riverwood Capital

  • November 7, 2022

AutoLeadStar has been growing its revenues and scale at over 100% year-over-year for the past few years and the Company’s software is used by nearly 1,000 dealerships across North America to intelligently automate once siloed, outdated, and manual systems.

  • PR Newswire
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AutoLeadStar, the Digital Customer Data and Experience Platform for the Automotive Industry that Transforms the Way Cars are Sold, Raises $40 Million Growth Round Led by Riverwood Capital
  • Article

AutoLeadStar, the Digital Customer Data and Experience Platform for the Automotive Industry that Transforms the Way Cars are Sold, Raises $40 Million Growth Round Led by Riverwood Capital

  • November 7, 2022

AutoLeadStar, the digital customer data platform for the automotive industry, announced a $40 million growth round.

  • Market Watch
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AutoLeadStar raises $40 million for auto-dealership marketing platform
  • Article

AutoLeadStar raises $40 million for auto-dealership marketing platform

  • November 7, 2022

The Jerusalem-headquartered startup has developed AI-powered marketing automation technology for auto-dealerships and manufacturers.

  • CTECH
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AutoLeadStar lands $40M in growth funding
  • Article

AutoLeadStar lands $40M in growth funding

  • November 7, 2022

The company provides artificial intelligence-powered marketing automation technology to dealerships and OEMs. Nearly 1,000 dealerships in the U.S. and Canada use AutoLeadStar’s software.

  • Auto Remarketing
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AutoLeadStar, the Digital Customer Data and Experience Platform for the Automotive Industry that Transforms the Way Cars are Sold, Raises $40 Million Growth Round Led by Riverwood Capital
  • Article

AutoLeadStar, the Digital Customer Data and Experience Platform for the Automotive Industry that Transforms the Way Cars are Sold, Raises $40 Million Growth Round Led by Riverwood Capital

  • November 7, 2022

AutoLeadStar, the digital customer data platform for the automotive industry, announced a $40 million growth round.

  • Yahoo! Finance
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ASOTU CON Sessions Episode 4: Dr. Nicole Lipkin
  • Article

ASOTU CON Sessions Episode 4: Dr. Nicole Lipkin

  • October 3, 2022
  • ASOTU
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The Biggest Disruption of All: The Quiet
  • Article

The Biggest Disruption of All: The Quiet

  • September 8, 2022

Today’s modern dealership has shifted to reduce noise and increase transparency with the help of top-notch technology.

  • Dealer Marketing
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The Importance of Data Orchestration & Connectivity in 2022
  • Article

The Importance of Data Orchestration & Connectivity in 2022

  • September 8, 2022

As we progress more and more in the “information age,” and move into what looks like a strong 2022 for automotive, different things become key to our strategy when it comes to creating customer experiences.

  • Dealer Marketing
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Why dealerships must understand the relationship between CRMs and CDPs
  • Article

Why dealerships must understand the relationship between CRMs and CDPs

  • August 25, 2022

In order for dealerships to grasp what their shoppers are doing online – like which vehicle they are researching – they need to invest in the latest technology that gives insight on customer behavior.

  • NADA
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AutoLeadStar ISO 27001 Certification Complies with FTC Safeguards Rule
  • Article

AutoLeadStar ISO 27001 Certification Complies with FTC Safeguards Rule

  • May 24, 2022

This comes in the wake of recent updates the Federal Trade Commission (FTC) made to its Safeguards Rule to strengthen the security around consumer financial information.

  • Business Wire
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AutoLeadStar Announced its Seamless API-level Integration With FUSE
  • Article

AutoLeadStar Announced its Seamless API-level Integration With FUSE

  • February 8, 2022

AutoLeadStar, automotive’s first customer data and experience platform (CDXP) announced its seamless API-level integration with FUSE, a company committed to making car financing simple.

  • Digital Dealer
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AutoLeadStar Integrates with FUSE
  • Article

AutoLeadStar Integrates with FUSE

  • February 7, 2022

AutoLeadStar, a customer data and experience platform, announced its API-level integration with FUSE, a company committed to making car financing simple.

  • UCN Used Car News
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AutoLeadStar announced its seamless API-level integration with FUSE
  • Article

AutoLeadStar announced its seamless API-level integration with FUSE

  • February 6, 2022

AutoLeadStar, automotive’s first customer data and experience platform (CDXP) announced its seamless API-level integration with FUSE, a company committed to making car financing simple.

  • Dealerelite
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The Not-So-Hidden Gold Mine That Could Increase Dealership Revenue Instantly
  • Article

The Not-So-Hidden Gold Mine That Could Increase Dealership Revenue Instantly

  • December 14, 2021

If your CRM has 10,000 non-active leads, and you can reawaken even as little as 10%, you’re looking at 1,000 new customers for life. It’s really pure gold waiting to be discovered.

  • Dealer Marketing
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RIP Facebook Marketplace for Dealers?
  • Article

RIP Facebook Marketplace for Dealers?

  • November 23, 2021

Facebook Marketplace underwent some changes in September and no longer lists vehicles from partner catalog feeds. This includes the entire marketplace experience: homepage, search function, etc.

  • Dealer Marketing
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No Inventory? No Problem. Marketing Tips From the Field for Your Dealership’s Success
  • Article

No Inventory? No Problem. Marketing Tips From the Field for Your Dealership’s Success

  • October 17, 2021

The automotive industry is consumed with the inventory shortage– while gross is higher than ever, dealerships are finding it hard to strategize marketing without the usual suspects on the lot.

  • Dealer Marketing
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AutoLeadStar Welcomes Mike Colacchio as Vice President of Sales
  • Article

AutoLeadStar Welcomes Mike Colacchio as Vice President of Sales

  • October 8, 2021

AutoLeadStar, a global company offering a connected automation platform to accelerate growth in the auto dealer segment, announced Dealer Inspire alum Mike Colacchio has joined the team as Vice President of Sales.

  • MarTech
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Dealer Inspire’s Mike Colacchio chosen as new AutoLeadStar VP of sales
  • Article

Dealer Inspire’s Mike Colacchio chosen as new AutoLeadStar VP of sales

  • October 8, 2021

At AutoLeadStar, Colacchio will be responsible for building out a sales team, and introducing new AI solutions, as well a establishing and expediting new partnerships with both dealer groups and technology providers.

  • Auto Remarketing
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AutoLeadStar Welcomes Auto Tech Veteran Mike Colacchio as Vice President of Sales | Digital Dealer
  • Article

AutoLeadStar Welcomes Auto Tech Veteran Mike Colacchio as Vice President of Sales | Digital Dealer

  • October 8, 2021

With decades of sales experience in automotive tech companies the likes of Dealer Inspire, Dealer.com, DealerTrack, and Cox Automotive, Colacchio brings a wealth of knowledge and industry expertise to the position.

  • Digital Dealer
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AutoLeadStar Welcomes Auto Tech Veteran Mike Colacchio as Vice President of Sales
  • Article

AutoLeadStar Welcomes Auto Tech Veteran Mike Colacchio as Vice President of Sales

  • October 7, 2021

“Mike was a natural fit for our company as the vice president of sales due to his unwavering support for putting the dealer first.”

  • PR Newswire
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Experimarketing Episode 27: No Inventory? No Problem.
  • Article

Experimarketing Episode 27: No Inventory? No Problem.

  • September 23, 2021
  • Experimarketing Podcast
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The Automotive Website Tragedy Still Exists and Frankly, I’m Shocked
  • Article

The Automotive Website Tragedy Still Exists and Frankly, I’m Shocked

  • August 24, 2021

When a dealership spends that much money for a solid website, competitive traffic, and SEO maintenance, you’d expect the website to be optimized for conversions and leads.

  • Dealer Marketing
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Dealership Inventory Crisis: Marketing Lessons From the COVID-19 Crisis
  • Article

Dealership Inventory Crisis: Marketing Lessons From the COVID-19 Crisis

  • August 10, 2021

While it seems like we’ve just overcome the challenges that COVID-19 brought to the automotive industry, we’re slapped in the face with another big one: the infamous inventory shortage.

  • Dealer Marketing
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4 Innovative Sales And Marketing Tools To Watch in 2021
  • Article

4 Innovative Sales And Marketing Tools To Watch in 2021

  • July 26, 2021

Fortunately, there are several tools out there that can help you stay on top of your game and increase your customer engagement and boost conversions more than ever before.

  • International Business Times
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Auto Marketing with Ilana Shabtay of AutoLeadStar
  • Article

Auto Marketing with Ilana Shabtay of AutoLeadStar

  • July 12, 2021
  • The Used Car Dealer Podcast
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Eliav Moshe Talks About Holistic Product Management at AutoLeadStar
  • Article

Eliav Moshe Talks About Holistic Product Management at AutoLeadStar

  • June 29, 2021
  • Influencive
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This Entrepreneur Wants to Make Buying a Car Less Overwhelming
  • Article

This Entrepreneur Wants to Make Buying a Car Less Overwhelming

  • June 29, 2021
  • Entrepreneur
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One Size Does Not Fit All: The Importance of VIN-level Targeting
  • Article

One Size Does Not Fit All: The Importance of VIN-level Targeting

  • June 23, 2021

Hyper-targeting your shoppers with VIN-specific vehicles helps you personalize your advertising and create that 1:1 digital experience for consumers.

  • Dealer Marketing
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Experimarketing Episode 22: We Have Problems…
  • Article

Experimarketing Episode 22: We Have Problems…

  • June 2, 2021
  • Experimarketing Podcast
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Q&A: Eliav Moshe, co-founder and CPO of AutoLeadStar
  • Article

Q&A: Eliav Moshe, co-founder and CPO of AutoLeadStar

  • May 26, 2021

Eliav Moshe, co-founder and CPO of AutoLeadStar, talks about setting up the company and how firms should build out their products.

  • Growth Business
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Streamlined Metrics, Open APIs, in-house Marketing, Oh My!
  • Article

Streamlined Metrics, Open APIs, in-house Marketing, Oh My!

  • May 15, 2021

The automotive industry as it stands today will never be tech-first– and dealerships will not operate as technology companies if we don’t fix some of the biggest problems with its digital ecosystem.

  • Dealer Marketing
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How AutoLeadStar is Revolutionizing Automotive Digital Marketing
  • Article

How AutoLeadStar is Revolutionizing Automotive Digital Marketing

  • May 10, 2021

“To compete and win business on the internet today, you need a pretty robust and sophisticated strategy.”

  • Tech News
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Jerusalem Day: Israel’s budding tech hub
  • Article

Jerusalem Day: Israel’s budding tech hub

  • May 9, 2021

Several new developments of recent months point toward the city’s continued growth, explains Roy Munin, CEO and co-founder of Made in JLM.

  • The Jerusalem Post
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Israeli innovation: Harvesting oxygen from the Moon & saving car dealerships from a pandemic
  • Article

Israeli innovation: Harvesting oxygen from the Moon & saving car dealerships from a pandemic

  • April 29, 2021

From helping colonize the moon and Mars to helping your local car dealership survive a stay-at-home pandemic.

  • Geektime
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Your Dealership’s New Unforeseen Competitor. How Will You Keep Up?
  • Article

Your Dealership’s New Unforeseen Competitor. How Will You Keep Up?

  • April 26, 2021

The fight for digital real estate is real. In-market car shoppers are also in-market baby clothes shoppers, or Netflix-obsessed parents, or perhaps college seniors looking for their first apartment.

  • Dealer Marketing
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CEO Interview: Aharon Horwitz of AutoLeadStar discusses Digital Transformation trends for car dealerships
  • Article

CEO Interview: Aharon Horwitz of AutoLeadStar discusses Digital Transformation trends for car dealerships

  • April 21, 2021

Aharon Horwitz, CEO and Co-Founder of AutoLeadStar, spoke with SMBCEO about the ways in which car dealerships are transforming digitally and adapting to newer commerce trends.

  • SMBCEO
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Leadership Roundtable with Laurie Halter & Ilana Shabtay
  • Article

Leadership Roundtable with Laurie Halter & Ilana Shabtay

  • April 15, 2021
  • InsideAuto Podcast
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Innovation in Israel with CEO, Aharon Horwitz
  • Article

Innovation in Israel with CEO, Aharon Horwitz

  • April 3, 2021
  • InsideAuto Podcast
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KnowTechie Interview with Aharon Horwitz, CEO of AutoLeadStar
  • Article

KnowTechie Interview with Aharon Horwitz, CEO of AutoLeadStar

  • March 19, 2021

Aharon Horwitz, CEO of AutoLeadStar, an advanced digital platform for car dealers, discusses auto dealerships and his projections for the auto industry in 2021.

  • KnowTechie
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The Current State of Automotive Marketing with Aharon Horwitz
  • Article

The Current State of Automotive Marketing with Aharon Horwitz

  • March 11, 2021

Interview with AutoLeadStar CEO Aharon Horwtiz on “Behind the Startup.”

  • HackerNoon
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How The Pandemic Is Creating Opportunities In Slow To Change Markets
  • Article

How The Pandemic Is Creating Opportunities In Slow To Change Markets

  • March 1, 2021

Amid the pandemic, dealers rushed to build out online platforms that could take the place of their showrooms.

  • Forbes
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Can Tesla conquer Israel without storefronts?
  • Article

Can Tesla conquer Israel without storefronts?

  • March 1, 2021

Tesla isn’t letting a lack of traditional showrooms slow its Israel rollout down; the company is already accepting pre-orders through its IL website.

  • CTECH
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Marketing Automation for the Automotive Industry: Interview with Aharon Horwitz, CEO of AutoLeadStar
  • Article

Marketing Automation for the Automotive Industry: Interview with Aharon Horwitz, CEO of AutoLeadStar

  • February 3, 2021

AutoLeadStar offers advanced digital marketing tools like AI-driven ad personalization, audience targeting that syncs with dealers’ inventory databases and CRMs, automated campaign optimization for paid search and social, and integrated lead nurture sequences.

  • TechRepublic
  • Tech Bullion
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Marketing and Innovation in a Downturn
  • Article

Marketing and Innovation in a Downturn

  • January 25, 2021

Now is the time for dealerships to make history and become the next iconic business to teach a lesson we will look back on one day.

  • MAADA
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Mark Davidoff of The Fisher Group Named to Board of Florida’s AutoLeadStar
  • Article

Mark Davidoff of The Fisher Group Named to Board of Florida’s AutoLeadStar

  • January 21, 2021

AutoLeadStar, based in Miami, has announced Mark Davidoff, president and CEO of The Fisher Group in Southfield, has joined its board of directors.

  • DBusiness
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Don’t Stop (Thinking about Tomorrow)
  • Article

Don’t Stop (Thinking about Tomorrow)

  • January 19, 2021

In this Episode of Mostly Automotive Marketing Ilana Shabtay talks about making cuts to our advertising budgets in times of trouble.

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People on the move: Mark Davidoff, AutoLeadStar
  • Article

People on the move: Mark Davidoff, AutoLeadStar

  • December 7, 2020

Mark Davidoff, one of Detroit’s most recognized and active leaders, has joined the board of directors of AutoLeadStar.

  • Crain's Detroit Business
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AutoLeadStar Announces New Board Member: Detroit Civic and Business Leader Mark Davidoff
  • Article

AutoLeadStar Announces New Board Member: Detroit Civic and Business Leader Mark Davidoff

  • December 1, 2020

Davidoff brings with him a wealth of experience in building stewardship and driving collective action across multiple sectors.

  • F&I and Showroom
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AutoLeadStar Announces New Board Member: Detroit Civic and Business Leader Mark Davidoff
  • Article

AutoLeadStar Announces New Board Member: Detroit Civic and Business Leader Mark Davidoff

  • December 1, 2020

AutoLeadStar announced today that Mark Davidoff, one of Detroit’s most recognized and active leaders, has joined its board of directors.

  • Digital Dealer
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Study: Technology-driven marketing beats manual processes
  • Article

Study: Technology-driven marketing beats manual processes

  • October 27, 2020

A recent study of auto dealerships has found that technology-driven marketing performs up to 4.5 times better than manual marketing.

  • Auto Remarketing
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AutoLeadStar Finds Technology-Driven Marketing Increases Leads by 4.5x when Compared to Manual Processes
  • Article

AutoLeadStar Finds Technology-Driven Marketing Increases Leads by 4.5x when Compared to Manual Processes

  • October 27, 2020

They focused on dealers investing in technology versus traditional methods and found a large disparity between those dealerships updating their paid ads and inventory specials manually versus using technology-enabled solutions.

  • F&I and Showroom
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AutoLeadStar Finds Technology-Driven Marketing Increases Leads by 4.5x when Compared to Manual Processes
  • Article

AutoLeadStar Finds Technology-Driven Marketing Increases Leads by 4.5x when Compared to Manual Processes

  • October 27, 2020

They focused on dealers investing in technology versus traditional methods and found a large disparity between those dealerships updating their paid ads and inventory specials manually versus using technology-enabled solutions.

  • Providers & Administrators
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AutoLeadStar Finds Technology-Driven Marketing Increases Leads by 4.5x when Compared to Manual Processes
  • Article

AutoLeadStar Finds Technology-Driven Marketing Increases Leads by 4.5x when Compared to Manual Processes

  • October 27, 2020

They focused on dealers investing in technology versus traditional methods and found a large disparity between those dealerships updating their paid ads and inventory specials manually versus using technology-enabled solutions.

  • Agent Entrepreneur
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AutoLeadStar Finds Technology-Driven Marketing Increases Leads by 4.5x when Compared to Manual Processes
  • Article

AutoLeadStar Finds Technology-Driven Marketing Increases Leads by 4.5x when Compared to Manual Processes

  • October 27, 2020

2020 – AutoLeadStar, a complete marketing automation platform designed for dealers, recently compared dealerships across the automotive landscape and found technology-driven marketing is outperforming manual marketing by up to 4.5x.

  • Digital Dealer
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Why Automation is Like Fine Wine
  • Article

Why Automation is Like Fine Wine

  • October 14, 2020

What do wine and marketing have in common? Well, aside from the fact that wine is one of my favorite topics, wine, and machine learning actually have some things in common.

  • Dealer Marketing
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I’m a Millenial and Guess What: I’m Not Buying My Next Car Online
  • Article

I’m a Millenial and Guess What: I’m Not Buying My Next Car Online

  • September 25, 2020

As I watch the impact of COVID-19 unfold, and its role as a catalyst for dealer-tech adoption, here’s how I see it: The industry is jumping to too many conclusions about what and how I will buy my vehicle.

  • WardsAuto
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AutoLeadStar Introduces New Inventory Ad Management Feature
  • Article

AutoLeadStar Introduces New Inventory Ad Management Feature

  • August 25, 2020

AutoLeadStar, a complete marketing automation platform designed for dealers, announced the launch of its inventory boosting feature as a part of its Acquire solution.

  • AutoDealer Today
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AutoLeadStar Introduces New Inventory Ad Management Feature
  • Article

AutoLeadStar Introduces New Inventory Ad Management Feature

  • August 25, 2020

Dealers using Acquire are now able to enter pre-set conditions for the vehicles they need to move and rely on Acquire’s artificial intelligence tools to automatically boost the relevant vehicles.

  • F&I and Showroom
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In Response to Industry Challenge, AutoLeadStar Introduces New Inventory Ad Management Feature
  • Article

In Response to Industry Challenge, AutoLeadStar Introduces New Inventory Ad Management Feature

  • August 25, 2020

AutoLeadStar, a complete marketing automation platform designed for dealers, announced today the launch of its inventory boosting feature as a part of its Acquire solution.

  • Digital Dealer
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AutoLeadStar Introduces New Inventory Ad Management Feature
  • Article

AutoLeadStar Introduces New Inventory Ad Management Feature

  • August 25, 2020

Dealers using Acquire are now able to enter pre-set conditions for the vehicles they need to move and rely on Acquire’s artificial intelligence tools to automatically boost the relevant vehicles.

  • Agent Entrepreneur
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AutoLeadStar Introduces New Inventory Ad Management Feature
  • Article

AutoLeadStar Introduces New Inventory Ad Management Feature

  • August 25, 2020

Dealers using Acquire are now able to enter pre-set conditions for the vehicles they need to move and rely on Acquire’s artificial intelligence tools to automatically boost the relevant vehicles.

  • Providers & Administrators
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Aharon Horwitz, CEO of AutoLeadStar, discusses trends and strategies for the next phase of automotive
  • Article

Aharon Horwitz, CEO of AutoLeadStar, discusses trends and strategies for the next phase of automotive

  • August 21, 2020
  • AutoSuccess
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Millennials, Digital Retailing Keep Car Dealers Busy
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Millennials, Digital Retailing Keep Car Dealers Busy

  • August 20, 2020

Why automotive’s future might be brighter than you think.

  • WardsAuto
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How to Automate Every Step of Your Digital Marketing
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How to Automate Every Step of Your Digital Marketing

  • August 6, 2020

If you are not embracing automated marketing operations, you’re wasting valuable resources.

  • Digital Dealer
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A Roundup of Google’s Latest Best Practices for Your Dealership
  • Article

A Roundup of Google’s Latest Best Practices for Your Dealership

  • July 27, 2020

In response to the pandemic’s impact, Google has compiled a variety of best practices for dealerships. Here’s what you can invest in now and in the coming weeks to ensure increased engagement and quality leads from your website.

  • Dealer Marketing
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What We Really Mean When We Say COVID-19 Accelerated Dealer-Tech Adoption | Digital Dealer
  • Article

What We Really Mean When We Say COVID-19 Accelerated Dealer-Tech Adoption | Digital Dealer

  • July 16, 2020

COVID-19 accelerated dealer-tech adoption. But have we really figured this out?

  • Digital Dealer
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And Just Like That, A New Era Of Shoppers Is Born
  • Article

And Just Like That, A New Era Of Shoppers Is Born

  • July 14, 2020

As we get more comfortable with this “new normal,” and continue to build digital strength and momentum, here are some best practices that will keep your dealership resilient in the coming months.

  • Dealer Refresh
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More evidence of dealers using technology to keep retail operations going amid COVID-19
  • Article

More evidence of dealers using technology to keep retail operations going amid COVID-19

  • July 14, 2020

The number of potential buyers simply walking through the showroom doors already was declining even before the coronavirus pandemic arrived.

  • Auto Remarketing
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AutoLeadStar Helps Walser Automotive Group Pivot Quickly During the COVID Pandemic and Increase Leads by 33%
  • Article

AutoLeadStar Helps Walser Automotive Group Pivot Quickly During the COVID Pandemic and Increase Leads by 33%

  • July 13, 2020

Acquire helped Walser Automotive Group pivot quickly by identifying and targeting the right buyers during the pandemic, significantly decreasing their cost per lead and increasing leads by 33 percent.

  • AutoDealer Today
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AutoLeadStar Helps Walser Automotive Group Pivot Quickly During the COVID Pandemic and Increase Leads by 33%
  • Article

AutoLeadStar Helps Walser Automotive Group Pivot Quickly During the COVID Pandemic and Increase Leads by 33%

  • July 13, 2020

The auto group’s cost per lead decreased from over $50 in February and March to $36 in April and May, while simultaneously bringing down the group’s costs per click.

  • F&I and Showroom
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AutoLeadStar Helps Walser Automotive Group Pivot Quickly During the COVID Pandemic and Increase Leads by 33%
  • Article

AutoLeadStar Helps Walser Automotive Group Pivot Quickly During the COVID Pandemic and Increase Leads by 33%

  • July 13, 2020

Acquire powered by artificial intelligence, leverages thousands of data points to strategically place ads on search engines, social media, and internet websites.

  • Providers & Administrators
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AutoLeadStar Helps Walser Automotive Group Pivot Quickly During the COVID Pandemic and Increase Leads by 33%
  • Article

AutoLeadStar Helps Walser Automotive Group Pivot Quickly During the COVID Pandemic and Increase Leads by 33%

  • July 13, 2020

Acquire, powered by artificial intelligence, leverages thousands of data points to strategically place ads on search engines, social media, and internet websites.

  • Agent Entrepreneur
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AutoLeadStar Helps Walser Auto Group Increase Leads by 33%
  • Article

AutoLeadStar Helps Walser Auto Group Increase Leads by 33%

  • July 13, 2020

AutoLeadStar’s Acquire helped Walser Automotive Group pivot quickly by identifying and targeting the right buyers during the pandemic, significantly decreasing their cost per lead and increasing leads by 33%.

  • AutoSuccess
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AutoLeadStar Releases Benchmark Report on Post Covid-19 Era
  • Article

AutoLeadStar Releases Benchmark Report on Post Covid-19 Era

  • June 11, 2020

The report explores four major trends that will reshape automotive and bring about transformation similar to the disruption seen by digital companies like Cars.com and AutoTrader in the late 90s.

  • F&I and Showroom
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AutoLeadStar Releases Benchmark Report on Post Covid-19 Era
  • Article

AutoLeadStar Releases Benchmark Report on Post Covid-19 Era

  • June 11, 2020

The report explores four major trends that will reshape automotive and bring about transformation similar to the disruption seen by digital companies like Cars.com and AutoTrader in the late 90s

  • AutoDealer Today
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AutoLeadStar Releases Benchmark Report on Post Covid-19 Era
  • Article

AutoLeadStar Releases Benchmark Report on Post Covid-19 Era

  • June 11, 2020

The report explores four major trends that will reshape automotive and bring about transformation similar to the disruption seen by digital companies like Cars.com and AutoTrader in the late 90s.

  • Providers & Administrators
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AutoLeadStar Releases Benchmark Report on Post Covid-19 Era
  • Article

AutoLeadStar Releases Benchmark Report on Post Covid-19 Era

  • June 11, 2020

AutoLeadStar recently unveiled the results of their latest benchmark report on buyer trends titled, “A Post COVID-19 Era for Automotive: The Next Leap in Dealer Technology.”

  • Agent Entrepreneur
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COVID-19: Accelerating digitization of automotive retail
  • Article

COVID-19: Accelerating digitization of automotive retail

  • June 10, 2020

According to a new report titled, “A Post COVID-19 Era for Automotive: The Next Leap in Dealer Technology,” the pandemic’s disruption of the U.S. car market has created an opportunity to advance digital and AI-based automated marketing technologies.

  • Auto Remarketing
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In a Time of Crisis Turn to Each Other
  • Article

In a Time of Crisis Turn to Each Other

  • May 14, 2020

In a once in a lifetime experience, where we’re all looking for guidance, answers, and direction, now is the time to come together as an industry.

  • Dealer Marketing
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AutoLeadStar is Offering Free, Personalized Ad Templates to Help Dealers Combat COVID-19 Crisis
  • Article

AutoLeadStar is Offering Free, Personalized Ad Templates to Help Dealers Combat COVID-19 Crisis

  • April 21, 2020

AutoLeadStar, a complete marketing automation platform designed for dealers, is offering 40+ free, dealership-branded ad copy to download and use instantly.

  • Digital Dealer
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Market Analysis in the Era of Coronavirus
  • Article

Market Analysis in the Era of Coronavirus

  • April 15, 2020

These are the questions we need to explore as we ramp up to drive leads and sales in this new reality.

  • Dealer Refresh
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Why Your Ad Budget Should be Optimized by AI and Not Humans
  • Article

Why Your Ad Budget Should be Optimized by AI and Not Humans

  • February 22, 2020

According to the Harvard Business Review, companies who have adopted data-driven, AI decision making are, on average, 5% more productive and 6% more profitable than their competitors.

  • Dealer Marketing
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The Art of Detecting Manipulations in Marketing Reports
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The Art of Detecting Manipulations in Marketing Reports

  • January 17, 2020

It’s becoming more and more common to embellish reports with meaningless statistics, or manipulate data to imply positive results, especially when the performance is subpar.

  • Dealer Marketing
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AutoLeadStar featured in Dealer Magazine’s December Edition
  • Article

AutoLeadStar featured in Dealer Magazine’s December Edition

  • December 5, 2019
  • Digital Dealer
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The Debate of the Century: The Effect of Gender on the Car Buying Process
  • Article

The Debate of the Century: The Effect of Gender on the Car Buying Process

  • August 30, 2019

Whether it’s how to sell to the millennial woman or to the classic emotional male buyer, we’re constantly analyzing the difference between male and female shopping patterns.

  • Dealer Refresh
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“Just OK is not OK”, inspired by the recent AT&T commercials
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“Just OK is not OK”, inspired by the recent AT&T commercials

  • July 9, 2019

What happens when there’s a new technology — or revolutionary innovation — in the space that may replace something that’s been working for you for years?

  • Dealer Refresh
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It’s Time to Stop Guessing About Your Marketing ROI
  • Article

It’s Time to Stop Guessing About Your Marketing ROI

  • March 27, 2019

If there is one overarching goal to aim for when it comes to reducing the guesswork, it’s to understand your customers’ entire journey as a whole.

  • Dealer Marketing
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Data Gaps Are Costing You Sales Every Month. Here’s How to Close Them!
  • Article

Data Gaps Are Costing You Sales Every Month. Here’s How to Close Them!

  • March 3, 2019

When it comes to marketing success, it’s becoming increasingly clear that disconnects in your dealership’s data are no longer a minor issue– they are costing you sales every month.

  • Digital Dealer
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Your Marketing ROI is Not a Zero–Sum Game
  • Article

Your Marketing ROI is Not a Zero–Sum Game

  • February 4, 2019

To start, we have to assess what’s been working and what hasn’t. What stays for another year, and what needs to go?

  • Dealer Refresh
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Internet Leads: They’re Not Dead. But They’re Also Not Everything
  • Article

Internet Leads: They’re Not Dead. But They’re Also Not Everything

  • December 3, 2018

According to a recent study, 49 percent of car buyers make their first contact with dealerships by walking in.

  • Digital Dealer
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Three Automotive Digital Marketing Trends On Their Way
  • Article

Three Automotive Digital Marketing Trends On Their Way

  • October 26, 2018

Let’s look at some key trends gaining traction in other industries to predict the next big thing in automotive.

  • Digital Dealer
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5 Ways to Optimize Your Dealership Website for Service Customers
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5 Ways to Optimize Your Dealership Website for Service Customers

  • October 5, 2018

Here are some key strategies to reach more service customers with a great online experience.

  • Digital Dealer
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5 Ways for Dealers to Build Trust With Today’s Savvy, Skeptical Car Shoppers
  • Article

5 Ways for Dealers to Build Trust With Today’s Savvy, Skeptical Car Shoppers

  • October 4, 2018

Given that most shoppers still consider staff an essential part of the buying process, here are five ways to connect to today’s customers — to be that resource they’re looking for, and get the sale.

  • Dealer Marketing
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Why Data Disconnects are Holding You Back and What to Do About It
  • Article

Why Data Disconnects are Holding You Back and What to Do About It

  • September 18, 2018

Consider this: car shoppers typically switch between online and offline four times over the course of their buying journey, and want those switches to be seamless.

  • Dealer Refresh
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5 Secrets of Social Media Marketing for Dealerships
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5 Secrets of Social Media Marketing for Dealerships

  • September 17, 2018

Facebook, like other leading social media platforms (YouTube, Instagram, Snapchat, Twitter, etc.) remains one of the most-used and influential sources of information in the daily lives of Americans.

  • Dealer Marketing
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4 Things Automotive Retail Can Learn From Best Buy
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4 Things Automotive Retail Can Learn From Best Buy

  • September 4, 2018

Access to a huge variety of products, easy price shopping, convenient delivery, etc. — standing up to Amazon seems impossible. But one company did: Best Buy.

  • Dealer Marketing
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7 Ways to Get Your Team On Board When Implementing New Technology
  • Article

7 Ways to Get Your Team On Board When Implementing New Technology

  • August 22, 2018

Staying ahead of the curve with digital means change is necessary — and can truly be great for your dealership.

  • Dealer Marketing
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5 Strategies to Improve UX at Your Dealership
  • Article

5 Strategies to Improve UX at Your Dealership

  • July 10, 2018

What does great UX really mean, and how can your dealership use it to stand out?

  • Dealer Marketing
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Why Digital Retail Is Great News for Automotive
  • Article

Why Digital Retail Is Great News for Automotive

  • July 4, 2018

We need to understand what has really changed in the move to a digital shopping experience

  • Digital Dealer
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3 Ways Your Dealership Can Tap Into Customer Emotions
  • Article

3 Ways Your Dealership Can Tap Into Customer Emotions

  • June 8, 2018

Today’s shoppers are actually looking for brands they can connect to — they want to buy from people who “get them” on an emotional level.

  • Dealer Marketing
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Don’t Be Shy — The Tough Questions You Should Be Asking Vendors
  • Article

Don’t Be Shy — The Tough Questions You Should Be Asking Vendors

  • June 5, 2018

The beginning of a relationship with a vendor is very similar to that of a new romance.

  • Digital Dealer
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AI for Dealerships: Futuristic Tools to Improve Sales Right Now
  • Article

AI for Dealerships: Futuristic Tools to Improve Sales Right Now

  • May 26, 2018

AI has practical applications for your dealership marketing strategy today, and the possibilities increase every day as the technology continues to develop.

  • CBT News
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To Stay Ahead of Today’s Smart Buyers, You Need to Be Smarter
  • Article

To Stay Ahead of Today’s Smart Buyers, You Need to Be Smarter

  • May 25, 2018

Today’s customers are smart . . . possibly the smartest they’ve ever been.

  • Dealer Marketing
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Omni–what? Your Dealership and the Emergence of the Omnichannel Approach
  • Article

Omni–what? Your Dealership and the Emergence of the Omnichannel Approach

  • May 9, 2018

An omnichannel approach to marketing and sales takes all of shifts in the industry into account.

  • Digital Dealer
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Are Subscriptions the Next Big Automotive Disruption?
  • Article

Are Subscriptions the Next Big Automotive Disruption?

  • April 13, 2018

Under this type of framework, a customer pays a monthly fee for access to a vehicle.

  • Dealer Marketing
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Providing the Best Social Proof Through Online Reviews
  • Article

Providing the Best Social Proof Through Online Reviews

  • March 30, 2018

21st century shoppers have a similar mindset when it comes to purchases– they seek out recommendations from other people to guide them throughout their buying process.

  • Digital Dealer
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Your Dealership? There’s an App for That (or there should be)
  • Article

Your Dealership? There’s an App for That (or there should be)

  • March 28, 2018

Of the 5 hours that the average American spends on their smartphone, 4.6 of them are spent on mobile apps.

  • Dealer Refresh
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What the Real Estate Industry Can Teach Dealers About Social Media
  • Article

What the Real Estate Industry Can Teach Dealers About Social Media

  • March 19, 2018

Companies have always been told to reach shoppers wherever they are. This used to mean publicizing products in the most popular newspapers and television channels.

  • Dealer Marketing
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Don’t be scared of Facebook’s new algorithm. Here’s how your dealership can handle it
  • Article

Don’t be scared of Facebook’s new algorithm. Here’s how your dealership can handle it

  • February 14, 2018

Should we be spending all of our time on paid advertising that is “immune” to the cruel considerations of the algorithm?

  • Dealer Refresh
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What the Hospitality Industry Can Teach Us About Dealerships of the Future
  • Article

What the Hospitality Industry Can Teach Us About Dealerships of the Future

  • February 12, 2018

There are several things that dealerships can learn from the hospitality industry about providing the best possible customer experience.

  • Digital Dealer
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4 Questions to Ask Before Celebrating a Marketing Success
  • Article

4 Questions to Ask Before Celebrating a Marketing Success

  • February 1, 2018

Put on your data scientist hat and make the most of those marketing decisions to start seeing even more incredible results.

  • Dealer Marketing
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Your Toughest Competitor May Be Closer Than You Think
  • Article

Your Toughest Competitor May Be Closer Than You Think

  • January 17, 2018

y effectively setting both long and short term goals, you can measure your effectiveness against itself and your expectations.

  • Dealer Refresh
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I’m a Millennial: Here’s How I Want You to Sell Me a Car
  • Article

I’m a Millennial: Here’s How I Want You to Sell Me a Car

  • January 5, 2018

There is good reason to think about how to market to a millennial: We now outnumber baby boomers, and make up a significant portion of car buyers.

  • Dealer Marketing
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5 Steps to Digital Marketing Domination
  • Article

5 Steps to Digital Marketing Domination

  • January 5, 2018

he shift from traditional advertising to today’s multidimensional digital marketing techniques has been a sea change for auto dealerships.

  • Dealer Marketing
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How to Use Social Media to Engage Shoppers at Every Stage of the Funnel
  • Article

How to Use Social Media to Engage Shoppers at Every Stage of the Funnel

  • January 2, 2018

Social media, in all of its forms and presentations, has the power to speak to all of your shoppers, whether they are narrowing down their search to one or two dealerships, or barely even began thinking about their next car.

  • Digital Dealer
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Why Lead Attribution Matters in a Crowded Digital World
  • Article

Why Lead Attribution Matters in a Crowded Digital World

  • December 14, 2017

Multi-touch attribution begins to address this challenge — it takes into account the different steps customers took before buying, allowing for a more accurate evaluation of marketing efforts.

  • Dealer Marketing
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Artificial Intelligence Lets You Focus on the Work That Really Matters
  • Article

Artificial Intelligence Lets You Focus on the Work That Really Matters

  • November 14, 2017

When it comes to artificial intelligence (AI), value and efficiency are key. With the right AI tools, your team can boost your profitability — and at the same time, cut your team’s busywork.

  • Dealer Marketing
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The Online Shopping Experience Has Radically Changed. Your Dealership Can Reap the Benefits
  • Article

The Online Shopping Experience Has Radically Changed. Your Dealership Can Reap the Benefits

  • November 3, 2017

Let’s get into some principles of this seamless digital economy and think about how you can implement them into your dealership’s digital shopping experience:

  • Digital Dealer
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How Dealers Can Cultivate Successful Vendor Relationships
  • Article

How Dealers Can Cultivate Successful Vendor Relationships

  • October 27, 2017

These relationships are often neglected, but they have huge potential to boost success and growth.

  • Dealer Marketing
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Why Dealerships Must Embrace the Concierge Economy
  • Article

Why Dealerships Must Embrace the Concierge Economy

  • October 5, 2017

Customized marketing is already in full swing on the internet and via mobile phones as people move through stores and malls.

  • Digital Dealer
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Artificial Intelligence: Provide the Ultimate Digital Shopping Experience
  • Article

Artificial Intelligence: Provide the Ultimate Digital Shopping Experience

  • September 13, 2017

AI might sound futuristic and even intimidating, but you can use its practical tools today to get better results — both for your customers and for your dealership’s bottom line.

  • Dealer Marketing
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Going Digital Doesn’t Mean Giving Up the Personal Touch
  • Article

Going Digital Doesn’t Mean Giving Up the Personal Touch

  • August 21, 2017

Today’s shoppers actually crave a personal touch more than ever, both in-store and online.

  • Dealer Marketing
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Does Your BDC Leverage Lead Data to Increase Sales
  • Article

Does Your BDC Leverage Lead Data to Increase Sales

  • August 9, 2017

With the help of vast internet resources, customers are able not only to educate themselves, but to understand immediately when the BDC lacks knowledge, lies about inventory, or equivocates about price.

  • Digital Dealer
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Boost Your Bottom Line With Digital Personalization
  • Article

Boost Your Bottom Line With Digital Personalization

  • August 3, 2017

Building relationships and establishing connections to foster long-lasting loyalty: these are the key means of dealership growth and success.

  • Digital Dealer
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Amazon is Coming. How to Stay Ahead With Outstanding Marketing Tools
  • Article

Amazon is Coming. How to Stay Ahead With Outstanding Marketing Tools

  • July 20, 2017

Competing with such giants is a daunting prospect – but if we’re being honest, inevitable.

  • Dealer Refresh
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Your Dealership Website and Today’s Shoppers: The Lowdown on How to Exceed Expectations
  • Article

Your Dealership Website and Today’s Shoppers: The Lowdown on How to Exceed Expectations

  • July 20, 2017

Shoppers don’t even realize it, but they have come to expect this level of convenience, or as I like to call it, “concierge service.”

  • Dealer Refresh
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8 Tips on How to Engage Website Visitors and Capture More Leads
  • Article

8 Tips on How to Engage Website Visitors and Capture More Leads

  • June 21, 2017

Many car shoppers engage with your site for information and resources, with no interest in converting at all– but they are still there for a reason.

  • Dealer Refresh
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How to Use Customer Engagement Metrics to Get More Sales
  • Article

How to Use Customer Engagement Metrics to Get More Sales

  • June 12, 2017

It’s crucial to measure what these customers are doing on your site: are they engaging with your content, inventory, and service pages, or are they simply leaving?

  • Digital Dealer
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Content: Your Most Overlooked Resource
  • Article

Content: Your Most Overlooked Resource

  • April 1, 2017

Getting hard-won and, frankly, expensive site visitors to fill out a form with their contact information is a crucial way to reach more customers and start the buying conversation with them.

  • Digital Dealer
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A Dealer’s Guide to AI Machine Learning and Predictive Analytics
  • Article

A Dealer’s Guide to AI Machine Learning and Predictive Analytics

  • March 20, 2017

What’s the difference between AI, machine learning, and predictive analytics, and what can they do for your business?

  • Dealer Marketing
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How to Leverage Conversion Optimization to Create the Best Car Shopping Experience Online
  • Article

How to Leverage Conversion Optimization to Create the Best Car Shopping Experience Online

  • February 1, 2017

Your dealership’s future customers are out there browsing the internet for the best deals on their next vehicle, spending 12 hours or more researching online before coming into a dealership.

  • Digital Dealer
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Why Duplicate Leads are Your Best Leads
  • Article

Why Duplicate Leads are Your Best Leads

  • December 27, 2016

Don’t let your dealership make the mistake of getting rid of your duplicates, or ignoring them, or letting them fall to the bottom of your to-do list.

  • Digital Dealer
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Is Your Website Inadvertently Turning Shoppers Away?
  • Article

Is Your Website Inadvertently Turning Shoppers Away?

  • November 10, 2016

Machine learning allows your website to understand and adapt to the preferences of individual visitors, just like a real-life salesperson would.

  • Digital Dealer
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AutoLeadStar aims to personalize website engagement
  • Article

AutoLeadStar aims to personalize website engagement

  • September 14, 2016

A challenge spotted by AutoLeadStar — a company that offers specialized auto website engagement and lead capture technology — is that a website tends to have to be a “jack of all trades.”

  • Auto Remarketing
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What Your Dealership Can Learn from Carvana
  • Article

What Your Dealership Can Learn from Carvana

  • December 25, 2015

The possibility of buying cars online raises questions about how customers relate to the dealership, and how dealerships will need to adapt.

  • Digital Dealer
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