Discover automotive’s only real CDP at NADA 2024.

Learn how Fullpath is changing the game as the only automotive CDP that activates your dealership data to drive sales at booth #7329N.

Get a demo at NADA to qualify for up to 2 months FREE.

You can nab automotive’s only real CDP for up to 2 months free – all you need to do to qualify is to stop by the Fullpath NADA booth #7329N for a demo. Pre-book your spot now!

2024 is the year of tactical data activation.

Fullpath’s enhanced CDP is designed to activate your data to create automated hyper-personalized shopper journeys that drive revenues. Grab a demo at NADA and see the impact for yourself.

Your dream car, Hot Wheels style.

With just a few personality questions, Fullpath’s ChatGPT will determine which vehicle in our Hot Wheels “inventory” would match you perfectly. The best part? You get to take your Hot Wheels match home!

Once you have your Hot Wheels, visit our partners over at the Invoca booth #7429N for a chance to win cool prizes on their AI powered racetrack.

Shaken, not stirred.

Join Fullpath, Fuse, and Invoca for a happy hour you can’t afford to miss.

  • Vesper Bar at the Cosmopolitan
  • Thursday, February 1, 5-7 PM

Are you ready for doomsday?

The Fullpath founders will be releasing their new book, “The Last Dealership,” at booth #7329N. Stop by to gain insight on what dealers need to do now to prevent the downfall of the great North American dealership, and to pick up your signed copy.

  • Friday, February 2, 3:15-4 PM
  • Fullpath Booth #7329N

It’s your turn to take center stage.

InsideAuto Podcast will be recording new episodes LIVE at the Fullpath NADA booth #7329N! Interested in being featured? Click the button below to apply.

Meet the Fullpath Team at NADA!

Pop by booth #7329N and say hi 👋

Don’t waste time hunting us down like a lost lead – use this handy map to find us easily (and learn how to effectively reactivate your lost leads)!

Our Data-Driven AI-Powered Solutions

Fullpath CDP

First-party data consolidation

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Digital Advertising

Search, Social & Display Ad Campaigns

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Audience Activation

Lead Nurture Campaigns

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VINs-Acceleration

VIN-Specific Campaigns

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Website Engagement + ChatGPT

Personalized Website Experiences

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Fullpath Equity

Equity-Driven Campaigns

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We've got
the receipts.

5 stars

Derek Pound, General Manager, Colonial Auto Group

“Fullpath connected our previously siloed data for smart, targeted marketing campaigns at scale. It really works – we’ve seen an increase in quality leads and car sales.”

Read the Case Study
5 stars

Ryan Pesin, Vice President, Ardmore Toyota

“For Ardmore Toyota, our goal is to give customers the best possible experience, and using an automation such as Fullpath allows us to do that.”

Read the Case Study
5 stars

Stephen Gabbara, General Manager, Szott Ford

“It’s amazing to watch the Fullpath platform get smarter and smarter with each passing day, with each passing week, and how effective it is to help us bring deals and bring people into the dealership.”

Read the Case Study
5 stars

Brandon Sweeney, Marketing Manager, Quirk Automotive

“Fullpath made it seamless to optimize and change our budget in real time and react to the dynamic market. We saved thousands of dollars with a lower cost per lead, while still maintaining a high lead count…all without lifting a finger.”

Read the Case Study
01 / 4

Our Story

Fullpath is dedicated to helping dealers build unforgettable customer experiences that create customers for life.

What started as a dream with a group of friends working out of a small Jerusalem apartment is now a growing tech company of top-tier engineers, data scientists, and world-class customer success managers dedicated to helping dealerships meet and surpass their sales goals every month.

FAQ’s

Why does my dealership need a Customer Data and Experience Platform (CDXP)?

The CDXP takes siloed, disjointed dealership data and connects it into one organized, cohesive system. This is the best way for dealerships to keep their businesses productive and in line with customer expectations today. When your first party data is connected, you can leverage the machine learning, artificial intelligence, and predictive analytics provided by the CDXP to make data-driven decisions for marketing, sales, and other departments.

What are the benefits of using a CDXP for my dealership?

The CDXP takes siloed, disjointed dealership data and connects it into one organized, cohesive system. This is the best way for dealerships to keep their businesses productive and in line with customer expectations today. When your first party data is connected, you can leverage the machine learning, artificial intelligence, and predictive analytics provided by the CDXP to make data-driven decisions for marketing, sales, and other departments.

Which data sources can be connected to Fullpath?

Fullpath’s CDXP connects your dealership’s website, inventory, CRM, DMS, OEM offers, dealership offers, call tracking, Google search and display ads, and Facebook ads. Once your data sources are connected, the CDXP turns the consolidated data into marketing action that translates into a seamless customer shopping experience. 

Pre-book your NADA demo at the Fullpath booth #7329N so you can qualify for up to 2 months free!

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