Automotive Resources
Use our automotive resources library to learn more about Customer Data & Experience Platforms and marketing best practices that can elevate your dealership and drive revenues.
Coming soon: Our Q2 live launch!
We are gearing up for our next live launch! Sign up to receive the latest updates on the groundbreaking tech we will be releasing next!
Q1 2025 Live Launch: Data Ups Management System
Fullpath’s special NADA pre-show live launch brings you an inside look at our cutting-edge Data Ups Management System, designed to identify high intent shoppers already in your data.
Q1 2025 Live Launch: Data Ups Management System
Mollie Monett
Head of Brand
Ilana Shabtay
VP of Marketing
Mike Colacchio
CRO
Q4 2024 Live Launch: SMS Marketing
Checkout Fullpath’s AI-powered SMS, designed to skyrocket engagement and create customers for life.
Q4 2024 Live Launch: SMS Marketing
Checkout Fullpath’s AI-powered SMS, designed to skyrocket engagement and create customers for life.
Aharon Horwitz
CEO
Lance Boehmer
Regional Sales Manager
Ilana Shabtay
VP of Marketing
Mollie Monett
Head of Branding
Christina Rosenbach
VP of Customer Experience
Rebecca Kurtz
Head of Post Sales Marketing
Q3 2024 Live Launch: Fullpath CDP 3.0
Fullpath’s CDP 3.0 introduces four new CDP features designed to bring dealers a more powerful, usable way to activate and engage with dealership data.
Q3 2024 Live Launch: Fullpath CDP 3.0
Fullpath’s CDP 3.0 introduces four new CDP features designed to bring dealers a more powerful, usable way to activate and engage with dealership data.
Mollie Monett
Head of Brand at Fullapth
Mike Colacchio
CRO at Fullpath
Debbie Waines
Advertising & Marketing Director at John Elway Dealership
Q2 2024 Live Launch: Custom Campaigns
Deep dive into Fullpath’s Custom Campaigns, designed to help dealers activate their data in a whole new way – all within the Fullpath ecosystem.
Q2 2024 Live Launch: Custom Campaigns
Deep dive into Fullpath’s Custom Campaigns, designed to help dealers activate their data in a whole new way – all within the Fullpath ecosystem.
Mollie Monett
Head of Branding at Fullpath
Parker Nichol
Regional Sales Manager at Fullpath
Q1 2024 Live Launch: CDP Audience APIs
Get a behind the scenes look at Fullpath’s real-time API links, designed to stream your custom audiences directly from the CDP to every marketing channel in play at your dealership.
Q1 2024 Live Launch: CDP Audience APIs
Maria Ploof
Lead Customer Success Manager at Fullpath
Dustin Marazzito
Director of Sales at Fullpath
Q3 2023 Live Launch: Shopper Analysis and Equity
Double feature: Shopper Analysis, a powerful list builder to help you slice and dice your data, and Fullpath Equity, designed automatically engage equity positive shoppers.
Q3 2023 Live Launch: Shopper Analysis and Equity
Double feature: Shopper Analysis, a powerful list builder to help you slice and dice your data, and Fullpath Equity, designed automatically engage equity positive shoppers.
Ilana Shabtay
VP of Marketing at Fullpath
Mike Colacchio
CRO at Fullpath
Q2 2023 Live Launch: ChatGPT
Fullpath’s ChatGPT integration leverages dealership’s data to create holistic, personalized customer engagements that can help you close more sales. Watch now to see it in action.
Q2 2023 Live Launch: ChatGPT
Fullpath’s ChatGPT integration leverages dealership’s data to create holistic, personalized customer engagements that can help you close more sales. Watch now to see it in action.
Aharon Horwitz
CEO & Co-founder of Fullpath
Mollie Monett
Head of Branding at Fullpath
Eliav Moshe
CPO & Co-founder of Fullpath
Q1 2023 Live Launch: Fullpath (formerly AutoLeadStar)
AutoLeadStar rebrands to Fullpath! Catch behind the scenes on how it happened, what it took, and where Fullpath is headed next.
Q1 2023 Live Launch: Fullpath (formerly AutoLeadStar)
Aharon Horwitz
CEO & Co-founder of Fullpath
Ilana Shabtay
VP of Marketing at Fullpath
Eliav Moshe
CPO & Co-founder of Fullpath
Mollie Monett
Head of Branding at Fullpath
Q4 2022 Live Launch: Service, powered by CDXP
Learn how Fullpath service campaigns will transform your service lane into a revenue-generating digital hub and cut down on legwork.
Q4 2022 Live Launch: Service, powered by CDXP
Learn how Fullpath service campaigns will transform your service lane into a revenue-generating digital hub and cut down on legwork.
Mollie Monett
Head of Branding at Fullpath
Ido Elad
Director of Product Management at Fullpath
Q3 2022 Live Launch: Data Lake
Data Lake collects, cleans, and organizes your data so you can get powerful, data-driven insights to fuel your business. Watch now to learn more.
Q3 2022 Live Launch: Data Lake
Data Lake collects, cleans, and organizes your data so you can get powerful, data-driven insights to fuel your business. Watch now to learn more.
Aharon Horwitz
CEO & Co-founder of Fullpath
Eliav Moshe
CPO & Co-founder of Fullpath
Mollie Monett
Head of Branding at Fullpath
Mike Colacchio
CRO at Fullpath
Q2 2022 Live Launch: CDXP
Meet automotive’s first Customer Data and Experience Platform (CDXP). Watch to see what unifying every data source at your dealership looks like in just 30 minutes.
Q2 2022 Live Launch: CDXP
Meet automotive’s first Customer Data and Experience Platform (CDXP). Watch to see what unifying every data source at your dealership looks like in just 30 minutes.
Aharon Horwitz
CEO & Co-founder of Fullpath
Ido Elad
Director of Product at Fullpath
Mike Colacchio
CRO at Fullpath
Mollie Monett
Head of Branding at Fullpath