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Equity Activate your dealership’s equity data to identify and engage equity shoppers.
Increase your customer lifetime value (LTV) with equity-driven engagements designed to bring shoppers back to your dealership.
Gain deep visibility into your shopper equity data in the CDP.
Daily Data Scans
Fullpath’s CDP runs daily scans to mine your data across multiple sources to calculate the equity status of every dealership customer in your CRM.
Enriched Shopper Profiles
Fullpath Equity enriches your CDP shopper profiles by injecting equity data so you can view the entire relationship of your shopper with your dealership, and get a snapshot of their equity status ahead of your next engagement.
Comprehensive Dashboard Reporting
Fullpath offers segmented lists of your shoppers’ equity, breaking them down by their equity amount and their dealership activities so your team can easily identify opportunities and prioritize their follow up.
51%
Higher Open Rate on Equity Emails
10x
Cheaper to Retain Old Customers
Activate your equity data across the Fullpath ecosystem.
Actionable CDP Lists
Fullpath’s CDP automatically segments your shoppers into specific lists based on their equity status and offers granular, equity-based filtering options so you can leverage the data in your next shopper engagement.
Audience Activation Email Campaigns
Automatically generate personalized, equity-based emails for every shopper with Fullpath Audience Activation that contain valuable offers designed to compel them to visit your dealership and make their next purchase.
Equity Digital Advertising Campaigns
Activate your equity data with Fullpath Digital Advertising to execute highly-targeted, optimized ad campaigns designed to reach car shoppers based on their personal equity status and encourage engagement with your dealership.
“The Fullpath Equity solution excels at engaging customers precisely when needed, delivering the most pertinent messages and adapting them based on the customer’s shopping behavior. Without a doubt, I wholeheartedly endorse the comprehensive range of Fullpath solutions.”
Equity activation tools designed to take your engagements to the next level.
CDP Integration
Fullpath Equity is integrated into the Fullpath CDP enabling dealers to dive deep into their equity data through enriched shopper profiles and hyper-specific list building capabilities.
Audience Generation
Fullpath automatically generates highly-specific equity-based audiences for your to use in your sales and marketing efforts.
Multi-Platform Engagements
Fullpath Equity targets shoppers with powerful equity-based search, social and display ad campaigns and personalized email campaigns to drive them back to the dealership.
Seamless Experience
When a shopper clicks on an Equity-driven ad or email offer, they are taken to a customized landing page that features the deal they clicked on, creating a seamless customer experience.
Transparent Reporting
Fullpath Equity offers robust reports on all dealership equity opportunities, engagements, and influenced sales so you can see how your equity data is working for you.
How it Works
Step 1
Data Integration
Fullpath integrates all of the data sources in play at your dealership to create a clean data layer.
Step 2
Daily Scans
Fullpath scans your unified data daily to identify the equity status of your shoppers and leads.
Step 3
CDP Filtering
Fullpath’s CDP offers equity-based filters so you can build lists and enriches your shopper profiles with equity status indicators.
Step 4:
Campaign Execution
Fullpath’s data activation solutions leverage your equity data to automate equity-specific ad and email campaigns for your shoppers.
Our Vision
At Fullpath, we believe the dealership of the future is one where proud dealership traditions and cutting-edge technologies come together to create exceptional, lasting dealer-customer relationships that continue far beyond a first sale.
That vision is our North star.
It is what drives us to pursue excellence and innovation in our products to support our dealer clients in achieving their goals through the power of data and AI.
FAQs
How does Fullpath calculate a shopper’s equity?
Fullpath calculates a shopper’s equity using a combination of data pulled from the DMS, CRM, and Kelly Blue Book (KBB). The primary points considered when calculating a shopper’s equity status for the purposes of marketing and engaging shoppers around equity offers include: total purchase price, down payment, terms, monthly payment, interest, and the current value of the vehicle. When calculating equity in a loan, Fullpath subtracts the current loan balance from the current market value of the car according to estimates provided by the KBB.
How does Fullpath determine which offer to send to a specific shopper?
Fullpath collects all available data signals for every Shopper (including onsite behavior, CRM data, ads data, social data, inventory data, incentive data) and pulls it into the CDXP data layer in order to calculate and present the vehicle and available incentives that we think makes the most sense for each shopper.
Where does Fullpath get car valuation details from?
Fullpath leverages all data available and connected to the CDXP. Using your connected service data, Fullpath will use the last known mileage on the shopper’s vehicle and leverage KBB’s algorithm to determine the car value (this can be adjusted if the customer asks with ranging estimates from Fair – Excellent). If we don’t have access to service data or current mileage, Fullpath will estimate value using KBB’s averages according to predetermined wear and tear, average mileage etc.
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