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VINs-Acceleration Get your at-risk VINs seen and sold with the power of data.
Strategically drive hyper-relevant, shopper-quality traffic to your challenging VDPs with AI-powered VIN-specific marketing that works alongside your general ad strategy.
Shine a spotlight on every vehicle to get even the most challenging VINs moved off your lot.
Increase VDP views on your dealership’s challenging inventory - guaranteed.
VIN-Specific Campaigns
Fullpath VINs-Acceleration is designed to complement your digital marketing strategy by driving shopper-quality traffic to specific VDPs using highly-targeted campaigns to get the right eyes on your most challenging inventory.
Cross-Network Engagements
VINs-Acceleration uses a combination of traditional ad bidding strategies across multiple networks powered by the Fullpath Acquisition Network (FAN), combined with engaging SMS campaigns, and personalized, targeted email campaigns.
Seamless Experience
Shoppers who click on content generated by VINs-Acceleration are directed to an automated customized landing page that features the exact vehicle and offer they clicked on, providing a seamless customer experience.
97%
Increase in Quality VDP Views
$1
Avg./VDP View
Get real-time, actionable results to empower your dealership sales team.
Real-Time Updates
For every meaningful action taken on a promoted VDP, Fullpath will immediately send a text message to enable your sales team to quickly connect with the customer.
Clear ROI
Fullpath makes it easy to see results. You select your preferred package with the number of VINs you would like to promote, and Fullpath will drive a guaranteed number of quality VDP views for your dealership each month.
Detailed Reporting
The Fullpath dashboard offers clear insight into all actions taken to promote your VINs and offers easy access to all Fullpath-driven opportunities so you can create a targeted follow-up process.
Leverage Fullpath’s data activation solutions to further boost your campaigns.
VINs-Acceleration can promote your VINs across every data activation channel within the Fullpath ecosystem that is enabled at your dealership and leverage your dealership data to create more precise and enhanced campaigns.
Key Features of Fullpath VINs-Acceleration
Focused Marketing
Leveraging AI, Fullpath Audience Activation creates hyper-personalized content at scale so you can engage every lead in your CRM and drive new revenues for your dealership.
Cross-Channel Engagements
VINs-Acceleration leverages Fullpath’s Acquisition Network (FAN) and your first and third-party data for a combined approach that focuses on ads, emails, SMS, and abandonment capture.
Proprietary Traffic Acquisition
Fullpath’s Acquisition Network buys traffic across multiple ad networks to ensure you get the best quality traffic possible from in-market shoppers.
Clear Pricing Plans
Fullpath VINs-Acceleration offers multiple tiers so you can select the pricing plan that will best support your dealership’s goals.
Measurable Success
Each pricing tier offers a guaranteed number of VDP views each month. VINs-Acceleration works behind the scenes to drive shopper-quality traffic to meet that monthly commitment.
Real-time Notifications
Getting these VINs off the lot requires quick action. VINs-Acceleration sends an instant text message to your team anytime meaningful action is taken on a boosted VIN so you can move in and close the deal.
CDXP Integration
Fullpath’s CDXP data layer enhances the precision of your VINs-Acceleration campaigns and promotes your VINs across the various solutions in place at your dealership.
How it Works
Step 1
Pick Your Package
Select your VINs-Acceleration package based on the number of VINs you would like to boost on a monthly basis.
Step 2
VIN Selection
Fullpath’s AI scans your inventory and determines which VINs need a strategic boost. You may also manually add VINs to the list.
Step 3
Smart Advertising
VINs-Acceleration works behind the scenes to create targeted email and SMS campaigns, and strategically bids across multiple ad networks to quality drive traffic to your VDPs.
Step 4
Actionable Results
For every meaningful interaction that occurs on a VDP boosted by VINs-Acceleration, you will receive a real-time text and email so your team can follow-up and make the sale.
Activate your unified data with Fullpath’s AI-powered data-activation channels:
Audience Activation
Stop your hard earned leads from going cold with AI-powered, personalized lead nurture campaigns.
Fullpath Equity
Make your emails and ads even more effective with equity-based offers for your dealership shoppers.
Digital Advertising
Execute highly-personalized targeted digital ad campaigns designed to drive sales.
Our Vision
At Fullpath, we believe the dealership of the future is one where proud dealership traditions and cutting-edge technologies come together to create exceptional, lasting dealer-customer relationships that continue far beyond a first sale.
That vision is our North star.
It is what drives us to pursue excellence and innovation in our products to support our dealer clients in achieving their goals through the power of data and AI.
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