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Audience Activation Activate your first-party dealership data with AI-powered email and text message marketing campaigns.
Leverage the combined power of your data and Fullpath’s AI to generate highly-personalized, valuable engagements for every shopper in your CRM.
Leverage your unified first-party data to transform your dealership’s shopper engagements.
Campaigns that are worthy of your car shoppers’ attention.
AI-Powered Campaigns
Fullpath’s AI engine uses multiple campaign types to engage your shoppers based on their latest behaviors, needs and preferences so they receive the right content at the right time.
Custom Campaigns
Fullpath’s Custom Campaigns allow you to engage any of your custom built CDP audiences at any time with your own content that works alongside the AI engine. Custom campaigns allow you to manually craft your own emails and text messages, or you can use generative AI to create your messaging in seconds.
Smart Campaigns
Fullpath uses machine learning and multivariate tests to improve your campaign performance over time, adjusting subject lines, content, and send times to increase engagement rates.
AI-PoweredCampaignTypes
Data-driven campaign audiences, zero manual effort.
VDP Visitor
Target shoppers who visit a specific vehicle description page with relevant offers on that specific vehicle.
Price Drop
Inform shoppers that their shown vehicle of interest has dropped in price to encourage engagement.
Newly-Listed Inventory
Update shoppers that their vehicle of interest is now available on the lot at your dealership.
Sale-to-Service
Engage car buyers with timely service reminders to drive more traffic to your service lane.
Equity Status
Automatically engage shoppers with high, medium and low equity with relevant content designed to drive repeat business.
50.7%
Avg. Open Rate
37%
Avg. SMS Click-Through-Rate
852,500+
Leads Generated Annually
Data-powered content that makes an impact.
Fullpath generates personalized content for every shopper in your CRM so every engagement makes a big impact.
Campaign Performance
By targeting shoppers with data-driven content, Fullpath helps dealers increase engagement, driving email open rates from the industry standard of 15% to up to 49% and reaching an SMS click-through-rate (CTR) of up to 37%.
Lead Reactivation
Fullpath’s data-driven email and SMS campaigns are proven to transform dead or cold leads into active shoppers by offering highly-personalized, timely, and engaging content, proving there is no such thing as dead leads, only leads that have not been properly nurtured.
Customer Stories
Everything your dealership needs to engage your entire database at scale.
Full-Funnel Engagement
Fullpath engages your entire sales funnel at scale with tailored email and SMS engagements for every individual shopper at every point of their customer journey.
Timely Messaging
Fullpath’s email and SMS campaigns reach your shoppers in critical moments, engaging them with content based on their most recent activities, ensuring they choose your dealership over your competitors.
Audience Segmentation
Leveraging the segmentation capabilities of Fullpath’s CDP, Audience Activation automates hyper-specific audiences based on shopper demographics, behavior, preferences and needs.
Dynamic Audiences
Shoppers are automatically moved from audience to audience based on their most recent dealership engagements ensuring your campaigns are always valuable and relevant.
Audience Suppression
Using audience suppression techniques ensures your email campaigns always reach your shoppers with relevant messaging based on their current interests and needs.
Two-Way Text Conversations
Fullpath’s AI-powered SMS Assistant automatically responds to any incoming text message replies in a friendly, highly informative way to keep your shoppers and customers engaged and interested in your dealership’s offerings.
Personalized Content
Fullpath leverages your first and third-party data to generate valuable, hyper-personalized content for every shopper to ensure they choose your dealership over your competitors.
Seamless Experience
Shoppers who click on a Fullpath-generated email or SMS are automatically directed to a customized landing page that features the exact offer they clicked on, providing a seamless customer experience.
Integrated Workflow
Fullpath’s SMS Assistant also works to automatically identify any positive buying intent and encourages lead submission. All SMS leads are sent directly to your CRM via ADF, allowing you to do more without making changes to your current workflow.
How it Works
Step 1
Data Integration & Setup
Integrate your data sources with Fullpath and set up your SMS verification.
Step 2
Audience Automation
Automatically create hundreds of hyper-specific audiences for your email and SMS campaigns pulled from your first-party data.
Step 3
Campaign Activation
Start sending hyper-personalized emails and SMS campaigns to your shopper with valuable, relevant content based on their recent behaviors.
Step 4
Audience Activation
Fullpath’s email and SMS campaigns will begin generating new streams of business for your dealership – all you need to do is follow up!
Explore more data activation channels & take your customer experience to the next level.
Equity
Make your emails and ads even more effective with equity-based offers for your dealership shoppers.
Digital Advertising
Execute highly-personalized targeted digital ad campaigns designed to drive sales.
VINs-Acceleration
Strategically drive shopper-grade traffic to challenging VDPs.
Our Vision
At Fullpath, we believe the dealership of the future is one where proud dealership traditions and cutting-edge technologies come together to create exceptional, lasting dealer-customer relationships that continue far beyond a first sale.
That vision is our North star.
It is what drives us to pursue excellence and innovation in our products to support our dealer clients in achieving their goals through the power of data and AI.
FAQs
Why does my dealership need AI-powered email and text message marketing campaigns?
Bland, generic, ineffective dealership email and text message marketing campaigns are a thing of the past. Fullpath is a platform based email and text message marketing solution which connects your ads, website, and CRM data to create the most relevant and personalized customer engagements in automotive. Fullpath leverages data from across the entire shopper funnel and your entire data layer in order to optimize your dealership’s email and text message marketing with powerful automations at-scale to activate more opportunities.
How well does Fullpath’s Audience Activation work over time?
Fullpath continues to perform and provide huge value for dealerships weeks, months, even years after activating for a few reasons: 1) New opportunities are always being added to your CRM, and since Fullpath syncs with your CRM and pulls in new data daily, you will always have new leads you can feed into your audiences. 2) The older opportunities, dead leads, and those who never purchased from your dealership will enter audiences dynamically based on their behavior, their actions, and their intent.
Is Fullpath compliant with the Federal Trade Commission (FTC) data security protocols?
Fullpath is ISO 27001 certified. This is the top international standard of information security. You can be assured that working with our Customer Data and Experience Platform means you are working with a vendor who understands, appreciates, and has gone above and beyond industry standard to make sure the data we collect, store, and use on behalf of your dealership is secure and via our continued ISO Certification, in compliance with the top international standard of information security. It’s important for you to know that we do not and never will sell or use your customers’ data in any way not explicitly related to marketing or advertising for your dealership.
Does Audience Activation also engage active leads and shoppers?
Yes, Fullpath Audience Activation engages your leads across the entire shopper journey – from their first ad click, through their first sale and beyond – in order to nurture your customer relationships and create loyalty for your dealership. Satisfied, engaged customers lead to referral and repeat business which makes relationship nurturing one of the most important parts of a dealership’s lead nurture strategy.
What types of campaigns can I run with Fullpath’s email and text message marketing?
Fullpath’s email and text message marketing offers multiple campaign types that are used to automatically engage your shoppers. Here are just a few examples of the campaigns that you can run:
- Newly Listed Vehicles – Engage shoppers who have previously shown interest in a vehicle that has just come on to your lot to drive interest.
- Price Drop – Inform shoppers that a vehicle they have shown interest in has dropped in price to encourage sales.
- Cash & Finance Renewal – Automatically engage shoppers who are eligible for a renewal with relevant, attractive offers.
- Equity – Text customers with highly-relevant equity-based offers and recommendations.
- VDP View – Send a message to shoppers who have recently visited a specific VDP with relevant offers.
- Custom Campaigns – Create custom messaging to engage a specific CDP audience at any time.
Can I create my own email and text message campaigns?
Yes. With Fullpath’s custom campaigns, you can engage any audience you want at any time with custom email and text message marketing content that works seamlessly alongside the Fullpath AI engine.
Is Fullpath's AI-powered email and text message marketing for car dealerships effective for re-engaging cold leads?
Yes. Fullpath’s SMS campaigns are highly targeted, timely, and personalized for each individual shopper based on their latest needs and preferences, increasing the likelihood of re-engaging cold leads and bringing them back into your dealership for their next purchase.
How does Fullpath’s AI-powered text message assistant work?
Fullpath’s AI-powered SMS Assistant engages directly with shoppers when they respond to your dealership’s text message marketing campaigns. Fullpath’s Assistant is friendly, engaging, and helpful and can provide relevant replies to shopper questions and concerns. The Assistant is designed to identify any positive shopper intent, automatically sending a lead to your CRM for easy follow-up within your current workflow.
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