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Audience Activation Activate your first-party dealership data with AI-powered email campaigns.
Combine the power of your data and AI to generate highly engaging, personalized email campaigns for every shopper in your CRM.
Leverage your unified first-party data to transform your dealership’s shopper engagements.
Campaigns that are worthy of your car shoppers’ attention.
AI-Powered Campaigns
Fullpath’s AI engine uses multiple campaign types to engage your shoppers based on their latest behaviors, needs and preferences so they receive the right content at the right time.
Custom Campaigns
Fullpath’s Custom Campaigns allow you to engage an audience at any time with custom content alongside the AI engine. Custom campaigns allow you to manually craft your own email content, or use generative AI to create an email in seconds.
Smart Campaigns
Fullpath uses machine learning and multivariate tests to improve email performance over time, adjusting subject lines, email content, and send times to increase engagement rates.
EmailCampaignTypes
Data-driven email audiences, zero manual effort.
VDP Visitor
Target shoppers who visit a specific vehicle description page with relevant offers on that specific vehicle.
Price Drop
Inform shoppers that their shown vehicle of interest has dropped in price to encourage engagement.
Newly-Listed Inventory
Update shoppers that their vehicle of interest is now available on the lot at your dealership.
Sale-to-Service
Engage car buyers with timely service reminders to drive more traffic to your service lane.
Equity Status
Automatically engage shoppers with high, medium and low equity with relevant content designed to drive repeat business.
462,038,000+
Emails Sent Annually
50.7%
Avg. Open Rate
852,500+
Leads Generated Annually
Data-powered content that makes an impact.
Fullpath generates personalized content for every shopper in your CRM so every email makes a big impact.
Campaign Performance
By targeting shoppers with data-driven content, Fullpath helps dealers increase engagement, driving email open rates from the industry standard of 15% to up to 49%.
Lead Reactivation
Fullpath’s data-driven email campaigns are proven to transform dead or cold leads into active shoppers by offering highly-personalized, timely, and engaging content, proving there is no such thing as dead leads, only leads that have not been properly nurtured.
Customer Stories
Everything your dealership needs to engage your entire database at scale.
Full-Funnel Engagement
Fullpath engages your entire sales funnel at scale with tailored email messages for every individual shopper at every point of their customer journey.
Audience Segmentation
Leveraging the segmentation capabilities of Fullpath’s CDP, Audience Activation automates hyper-specific audiences based on shopper demographics, behavior, preferences and needs.
Dynamic Audiences
Shoppers are automatically moved from audience to audience based on their most recent dealership engagements ensuring your campaigns are always valuable and relevant.
Audience Suppression
Using audience suppression techniques ensures your email campaigns always reach your shoppers with relevant messaging based on their current interests and needs.
Personalized Content
Fullpath leverages your first and third-party data to generate valuable, hyper-personalized content for every shopper to ensure they choose your dealership over your competitors.
Seamless Experience
Shoppers who click on a Fullpath email are directed to an automated customized landing page that features the exact offer they clicked on, providing a seamless customer experience.
How it Works
Step 1
Data Consolidation
Unify your dealership’s first-party data sources with Fullpath.
Step 2
Audience Automation
Automatically create hundreds of hyper-specific audiences for your dealership’s email marketing campaigns based on your first-party data.
Step 3
Campaign Generation
Instantly generate relevant, hyper-personalized emails, videos, and dynamic landing pages for your leads.
Step 4
Audience Activation
Fullpath works towards creating new streams of revenue you never even knew existed.
Explore more data activation channels & take your customer experience to the next level.
Equity
Make your emails and ads even more effective with equity-based offers for your dealership shoppers.
Digital Advertising
Execute highly-personalized targeted digital ad campaigns designed to drive sales.
VINs-Acceleration
Strategically drive shopper-grade traffic to challenging VDPs.
Our Vision
At Fullpath, we believe the dealership of the future is one where proud dealership traditions and cutting-edge technologies come together to create exceptional, lasting dealer-customer relationships that continue far beyond a first sale.
That vision is our North star.
It is what drives us to pursue excellence and innovation in our products to support our dealer clients in achieving their goals through the power of data and AI.
FAQs
Why does my dealership need AI-powered email campaigns?
Bland, generic, ineffective email campaigns are a thing of the past. Fullpath is a platform based email marketing solution which connects your ads, website, and CRM data to create the most relevant and personalized customer engagements in automotive. Fullpath leverages data from across the entire shopper funnel and your entire data layer in order to optimize your email marketing with powerful automations at-scale to activate more opportunities.
How well does Fullpath’s Audience Activation work over time?
Fullpath continues to perform and provide huge value for dealerships weeks, months, even years after activating for a few reasons: 1) New opportunities are always being added to your CRM, and since Fullpath syncs with your CRM and pulls in new data daily, you will always have new leads you can feed into your audiences. 2) The older opportunities, dead leads, and those who never purchased from your dealership will enter audiences dynamically based on their behavior, their actions, and their intent.
Is Fullpath compliant with the Federal Trade Commission (FTC) data security protocols?
Fullpath is ISO 27001 certified. This is the top international standard of information security. You can be assured that working with our Customer Data and Experience Platform means you are working with a vendor who understands, appreciates, and has gone above and beyond industry standard to make sure the data we collect, store, and use on behalf of your dealership is secure and via our continued ISO Certification, in compliance with the top international standard of information security. It’s important for you to know that we do not and never will sell or use your customers’ data in any way not explicitly related to marketing or advertising for your dealership.
Does Audience Activation also engage active leads and shoppers?
Yes, Fullpath Audience Activation engages your leads across the entire shopper journey – from their first ad click, through their first sale and beyond – in order to nurture your customer relationships and create loyalty for your dealership. Satisfied, engaged customers lead to referral and repeat business which makes relationship nurturing one of the most important parts of a dealership’s lead nurture strategy.
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