Combine the power of your dealership data and ChatGPT to provide exceptional customer service.

Fullpath Website Engagement’s ChatGPT powered chatbot activates your first-party data to provide data-rich, dealership-specific answers to every shopper question.

Play around with a live dealer's chat!

ChatGPT, supercharged by your dealership data.

CDP-Integrated Chatbot

Fullpath Website Engagement’s ChatGPT chatbot seamlessly integrates with Fullpath’s CDP to leverage your unified data sources to craft hyper-personalized, dealership-specific responses to every incoming shopper question.

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Smart Replies

Fullpath’s ChatGPT chatbot can answer the most complex or specific shopper questions on financing options, inventory, service, and more, so shoppers always get the information they need to support their decision making process.

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Human-Like Conversation

Fullpath’s ChatGPT integration engages shoppers in interactive, natural, and contextually aware conversations, offering relevant, data-driven responses to ensure a positive customer experience with every chat.

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A next-gen chatbot designed to convert more of your hard-earned website traffic.

Optimized for Conversion

Dealers using Fullpath ChatGPT integration see a 250% higher conversion rate than with industry standard chats. The chatbot prompts conversions at exactly the right moment and instantly feeds all data received directly into your CRM.

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Data-Rich Leads

Fullpath’s ChatGPT integrated chatbot creates data-rich leads to allow for targeted, personalized follow-up conversations with your BDC and sales teams.

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Appointment Booking

Fullpath’s ChatGPT integrated chatbot helps your website shoppers book appointments for test drives, showroom visits, and service appointments with zero additional manpower required.

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Everything you need to provide exceptional customer service around the clock.

CDP Integration

By integrating with your unified dealership data through the Fullpath CDP, Fullpath’s ChatGPT integration offers dealership-specific answers on operations, services, inventory specs, specials and more.

Real-Time Data Updates

Seamless integration Fullpath’s CDP chatbot enables the chat to respond to shopper inquiries with the latest available data and provide personalized, valuable recommendations. 

Personalized Recommendations

Fullpath’s ChatGPT chatbot leverages your first-party data to generate personalized recommendations based on each shopper’s needs, preferences, and previous engagements with your dealership. 

Optimized for Conversions

While engaging in natural conversations, Fullpath’s ChatGPT chatbot will choose the right moment to prompt shoppers to provide their details so your team can follow-up. 

Human-Like Engagements

Built on a state-of-the-art large language model, Fullpath’s ChatGPT chatbot engages shoppers in interactive, natural and contextually aware conversations, ensuring a positive customer experience. 

24/7 Service

Fullpath’s ChatGPT chatbot offers your dealership the ability to provide excellent customer service around the clock with zero need for additional manpower. 

Appointment Booking

Fullpath’s ChatGPT integration works to schedule appointments in real time for test drives, showroom visits, and service appointments, driving more shoppers into your dealership.

Customer Stories

Our website visitors seamlessly receive guidance to specific vehicle pages and assistance with trade-ins or financing, significantly enhancing their shopping experience. I highly recommend giving Fullpath’s ChatGPT a try.

Don Erwin
Director of Digital Marketing and Communication at Mtn. View Auto

50%

Chatbot Conversion Rate

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How it Works

Step 1

Implement Website Engagement

Fullpath will provide you with a code to implement Website Engagement in the backend of your website.

Step 2

Enable ChatGPT Chatbot

Turn on the ChatGPT integration in the Fullpath dashboard to activate the chatbot on your website.

Step 3

Shopper Activity Tracking

Fullpath Website Engagement follows and ingests all shopper behavior on your website to understand shopper needs and preferences.

Step 4

Personalized Chats

Fullpath Website Engagement’s ChatGPT chatbot leverages your CDP data to provide dealership-specific responses to shopper questions.

Our Vision

At Fullpath, we believe the dealership of the future is one where proud dealership traditions and cutting-edge technologies come together to create exceptional, lasting dealer-customer relationships that continue far beyond a first sale.

That vision is our North star.

It is what drives us to pursue excellence and innovation in our products to support our dealer clients in achieving their goals through the power of data and AI.

FAQs

Where does Fullpath's ChatGPT integration get its answers from?

Fullpath’s ChatGPT is unique in that it combines the wide breadth of knowledge ChatGPT holds with Fullpath’s Customer Data and Experience Platform proprietary data layer. This allows the chat to provide highly specific dealership-relevant answers to hyper-specific inquiries.

What is the process for implementing Fullpath's ChatGPT integration?

Implementation requires adding a Fullpath Website Engagement code snippet on your website.

What is the difference between a GPT-empowered chatbot and a “regular” chatbot?

A ChatGPT chatbot is a type of conversational AI chatbot that is powered by a large language model (LLM) like GPT-3. The primary difference between a ChatGPT chatbot and a regular chatbot is in the way they generate responses to user input.

A regular chatbot typically uses a set of pre-defined rules or decision trees to generate responses based on specific keywords or patterns detected in user input. While these chatbots can be useful for answering simple and straightforward queries, they are limited in their ability to understand the nuances of human language and generate complex or contextualized responses.

In contrast, a ChatGPT chatbot uses a large language model to analyze the context and meaning behind user input and generate responses that are more human-like and nuanced. These chatbots can understand and respond to a wider range of queries including those that are complex multi-part queries, or queries that require some level of creativity or problem-solving.

Overall, ChatGPT chatbots are designed to provide a more natural and engaging conversation experience for users and will often produce better answers.

Is it possible to stump Fullpath’s ChatGPT integration?

While Fullpath’s ChatGPT is the smartest chat solution available on the market, it is a technology that is driven by data which makes it only as smart as the data it has been trained on. If you were to ask a question that the technology has not yet been trained on, it may not be able to answer with accurate information.

Does Fullpath’s ChatGPT integration hallucinate like other GPTs?

Hallucination in AI refers to the generation of outputs that may sound plausible but are either factually incorrect or unrelated to the given context. The AI system “hallucinates” information that it has not been explicitly trained on, leading to sometimes unreliable or misleading responses. Fullpath’s ChatGPT may hallucinate at times, but this problem is NOT unique – it’s a problem all LLMs struggle with when trying to interact with users in a question and answer format. A disclaimer to this effect is always present at the beginning of the chat interaction.

Are there customization options for Fullpath’s ChatGPT integration?

Fullpath can and does provide the ability to create custom instructions which Fullpath’s ChatGPT can use to guide the conversation or respond to certain questions or phrases. Dealers may request specific instructions be applied through their Customer Support Manager. Typically these instructions can be applied to the account in 48 hours or less.

Can I use Fullpath’s ChatGPT integration without Website Engagement?

Fullpath’s ChatGPT integration is an included feature in our Website Engagement solution. Website Engagement is powered by the Fullpath Customer Data Platform (CDP), offering multiple modules including our ChatGPT-powered chatbot, all designed to help you elevate your dealership’s website experience in order to drive more quality leads.

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