Automotive Resources

Use our automotive resources library to learn more about Customer Data & Experience Platforms and marketing best practices that can elevate your dealership and drive revenues.

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Ryan Pesin, Vice President, Ardmore Toyota

For Ardmore Toyota, our goal is to give customers the best possible experience, and using an automation such as Fullpath allows us to do that.

Andrew Walser, CEO Walser Automotive Group

There’s a way to take all this siloed information, that is coming from various sources, aggregate it, actually do something with it and weaponize it.

David Kelleher, President, David Auto

I can tell you unequivocally that partnering with Fullpath was the right decision for my business and ultimately for my brand.

Sean Western, Director of Marketing for Quirk Cars

Fullpath’s digital advertising made it seamless to optimize and change our budget in real time and react to the dynamic market.

Case Study

How Fullpath’s Custom Campaigns are Offering Dealers More Flexibility in the Age of AI

February 13, 2025

Custom Campaigns offers dealerships the ability to create custom crafted email and SMS campaigns that work alongside the AI algorithm, so they can share select messaging with specific audiences.

Case Study

How Heuberger Subaru Achieved a 53% Email Open Rate and Unlocked New Streams of Revenue with Activated Data

January 16, 2025

For Heuberger Subaru, Fullpath Audience Activation represented a new world of possibilities for optimizing their marketing outreach and building customer relationships.

CDP
Audience Activation

Case Study

How Toyota of Cedar Park Activated Their Data to Skyrocket Their ROI with Fullpath

December 10, 2024

In Q3 2024, Toyota of Cedar Park utilized Fullpath to engage over 45,000 shoppers with valuable content which helped the dealership close 301 attributed sales in one quarter.

Case Study

Transforming Data into Value: Apex Automotive’s Real-World Applications of Fullpath’s CDP

November 12, 2024

Apex Automotive found that Fullpath’s CDP was exactly the tool they needed to take full control of their data, reduce vendor costs, maximize their marketing, and win sales they would have otherwise missed.

CDP
Dealer Stories

Case Study

How Newbold BMW Unlocked Unprecedented Email Success with Fullpath

September 29, 2024

Centralizing all of a dealer’s data in one place simplifies data analysis, enabling AI-powered marketing automations to turn that data into shopper engagement without requiring additional human intervention. This frees up the team to focus on other valuable tasks.

Audience Activation

4.5x leads
80% decrease
in CPL
95-105% budget allocation

Case Study

How Data Activation is Helping Subaru Dealers Optimize Their Digital Advertising Strategies

August 28, 2024

The automotive industry is a fiercely competitive landscape where dealerships are challenged with capturing shopper attention in an increasingly digital world. With numerous platforms to engage,…

Customer Experience
Digital Advertising

Case Study

How Horne Kia Skyrocketed Shopper Engagement Using Data-Driven Emails Powered By Fullpath’s AI

August 13, 2024

Horne Kia of Gilbert, Arizona partnered with Fullpath to go beyond the generic email blast and activate their lead database with effective, engaging content.

Dealer Stories
Audience Activation

Case Study

How Hello Mazda of San Diego Activated Their Data with Fullpath to Elevate Their Email Marketing Strategy

July 28, 2024

In six months with Fullpath, Hello Mazda of San Diego tranformed their email marketing strategy, turning dead leads into sales with the power of data.

Case Study

How AI-Powered Data Activation Helped Mtn. View Ford Win More Leads from Website Visitors

June 27, 2024

Mountain View Ford in Chattanooga, Tennessee replaced their industry standard chatbot technology with Fullpath’s data-driven ChatGPT integration in March of 2024. Within just 3 months, their chatbot experience had completely transformed.

Case Study

How Bill Knight Ford Activated Their Data to Drive Sales from Existing Leads with Fullpath

June 23, 2024

The rise of automotive-centric Customer Data Platforms (CDP) in recent years has increased awareness of the power and importance of data unification for dealerships. Data connectivity…

Audience Activation

Case Study

How Quirk Chevy Transformed Their Business with Fullpath’s AI-Powered Data Activation Solutions

May 7, 2024

In partnering with Fullpath, Quirk Chevy saw a 1,266% return on investment (ROI) over the course of just one year.

Artificial Intelligence
CDXP
Customer Experience
Digital Advertising
VINs-Acceleration
Audience Activation
Website Engagement

Case Study

How Fullpath Activated Bowen Scarff Ford’s Data to Elevate their Marketing Efforts

April 9, 2024

Bowen Scarff Ford leveraged multiple solutions within the Fullpath CDXP ecosystem to activate their data so they could optimize their marketing efforts, and offer shoppers a better experience with the business.

Case Study

How Gaffney Buick GMC Leveraged Fullpath Digital Advertising to Out-Market the Competition

March 28, 2024

Fullpath Digital Advertising in place, Gaffney Buick GMC enhanced its customer engagement, increased its brand visibility, and executed targeted marketing campaigns that brought in more quality leads at a lower CPL.

Dealer Stories
Digital Advertising

Case Study

How David Dodge Won More Sales From Digital Ads By Leveraging Fullpath’s Enhanced CDP

March 11, 2024

You may have heard the phrase, “less is more,” but when it comes to data in retail automotive, the more you have, the better off you…