Automotive Resources

Use our automotive resources library to learn more about Customer Data & Experience Platforms and marketing best practices that can elevate your dealership and drive revenues.

Your Top Questions About CDPs: Answered. 
  • Featured
  • Blog Post
24 min

Your Top Questions About CDPs: Answered. 

  • Ro Oranim
  • January 22, 2024

Explore our comprehensive FAQ guide to discover everything you need to know about Customer Data Platforms.

  • CDP
Read more

Recent Posts

How AI Will Accelerate Dealership Revenue Growth in 2025
  • Blog Post
8 min

How AI Will Accelerate Dealership Revenue Growth in 2025

  • Zoë Edelman
  • November 17, 2024

As the world increasingly embraces artificial intelligence (AI), its potential to revolutionize business operations is becoming more apparent than ever. AI holds the promise of enhanced…

  • Artificial Intelligence
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Survey Reveals Expected Surge in AI Budget Allocations Among Car Dealerships for 2025
  • Blog Post
2 min

Survey Reveals Expected Surge in AI Budget Allocations Among Car Dealerships for 2025

  • Ilana Shabtay
  • November 13, 2024

A recent survey report titled “The 2025 State of AI Adoption in Car Dealerships” reveals a substantial commitment to integrating artificial intelligence (AI) in dealership operations.

  • Automotive
  • Artificial Intelligence
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Innovative Car Dealership Promotion Ideas to Boost Sales with Fullpath’s CDP
  • Blog Post
8 min

Innovative Car Dealership Promotion Ideas to Boost Sales with Fullpath’s CDP

  • Zoë Edelman
  • October 28, 2024

As inventory levels rise and brand loyalty wanes, car dealerships are navigating an intensely competitive landscape. In this environment, delivering targeted messaging about enticing dealership promotions to the right customers has never been more crucial.

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How Technology Can Support Your Dealership After an Unforeseen Disaster
  • Blog Post
8 min

How Technology Can Support Your Dealership After an Unforeseen Disaster

  • Zoë Edelman
  • October 21, 2024

Year after year, North America faces weather-related disasters that profoundly impact communities and local businesses. The devastating outcomes of these catastrophic events extend beyond physical damage to properties. They disrupt vital operations, complicate customer communications, and challenge inventory management. Many families endure loss—loved ones, homes, income, and a sense of security—making it essential for dealerships to recognize that their role in the wake of a disaster goes beyond business.

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Best Automotive & Dealership Conferences to Attend in 2025
  • Blog Post
12 min

Best Automotive & Dealership Conferences to Attend in 2025

  • Ro Oranim
  • October 14, 2024

Conferences give you the opportunity to see what’s new in the industry alongside fellow peers and vendor partners. Check out our list of the hottest conferences coming up in 2025!

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Leveraging Data and CDP Technologies to Transform Automotive Dealership Performance
  • Blog Post
7 min

Leveraging Data and CDP Technologies to Transform Automotive Dealership Performance

  • Zoë Edelman
  • October 14, 2024

Data is a powerful, but underutilized tool for car dealerships looking to deliver exceptional customer experiences.  First- and third-party data holds the key to more informed sales conversations, targeted digital ads, and personalized emails. Yet, with most of this data scattered across numerous siloes, its potential value remains largely untapped. 

  • CDP
  • Artificial Intelligence
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Automotive CDP Use Cases – 4 Practical Applications of a CDP at Your Dealership
  • Blog Post
6 min

Automotive CDP Use Cases – 4 Practical Applications of a CDP at Your Dealership

  • Zoë Edelman
  • October 1, 2024

Automotive-centric Customer Data Platforms (CDPs) have become essential tools for dealerships over the past few years. These centralized data hubs offer a unified view of customer information, enabling dealerships to make informed decisions and drive personalized marketing efforts.

  • CDP
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Transforming Raw Dealership Data into Actionable Insights
  • Blog Post
7 min

Transforming Raw Dealership Data into Actionable Insights

  • Zoë Edelman
  • September 8, 2024

What if your dealership’s untapped potential isn’t on the showroom floor, but hidden within the vast sea of your existing customer data? Your dealership’s Customer Data…

  • CDP
  • Artificial Intelligence
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How Fullpath’s Custom Campaigns Can Drive Your Dealership Strategy Forward 
  • Blog Post
8 min

How Fullpath’s Custom Campaigns Can Drive Your Dealership Strategy Forward 

  • Zoë Edelman
  • September 3, 2024

As part of Fullpath Audience Activation, Fullpath’s data-powered AI email solution, Custom Campaigns streamlines the process of sending targeted one-off emails to any audience you define using your first-party data within the CDP. Running alongside the Fullpath AI, Custom Campaigns are designed to reach specific audience segments with a specific message, seamlessly integrating with your current marketing automations so you can reach your shoppers however you want, when you want, with exactly the messaging you want.

  • Audience Activation
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How Your Dealership Teams Can Benefit from Embracing AI
  • Blog Post
9 min

How Your Dealership Teams Can Benefit from Embracing AI

  • Zoë Edelman
  • August 11, 2024

Artificial intelligence (AI) has moved beyond science fiction and is rapidly becoming a driving force across various industries. From healthcare to finance and beyond, AI is…

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Guide: Which Digital Ads are Right for Your Car Dealership?
  • Blog Post
15 min

Guide: Which Digital Ads are Right for Your Car Dealership?

  • Zoë Edelman
  • July 25, 2024

It’s no small feat to make your car dealership stand out from the crowd. With consumers increasingly turning to online platforms for vehicle research and purchasing decisions, car dealerships must harness the power of digital advertising to remain competitive and meet potential customers where they are.

  • Digital Advertising
  • Social Media
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The Impact of Automotive CDPs on Activating Solutions for Car Dealerships
  • Blog Post
8 min

The Impact of Automotive CDPs on Activating Solutions for Car Dealerships

  • Zoë Edelman
  • July 14, 2024

Your CRM and DMS are powerful tools by themselves, but without a way to bring all that data together into one centralized location, your data isn’t doing as much as it could do for you. By unifying, cleaning, and managing all your first- and third-party data, a CDP gives you full access to every data point at your dealership, offering deep insights into your shoppers and inventory so you can make smarter, data-driven business decisions.

  • CDP
  • Digital Advertising
  • Website Engagement
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Redefining Dealership Marketing: How First-Party Data Can Revolutionize Your Advertising Strategy and Budget
  • Blog Post
5 min

Redefining Dealership Marketing: How First-Party Data Can Revolutionize Your Advertising Strategy and Budget

  • Ilana Shabtay
  • June 23, 2024

Take a closer look at how activated data can help your dealership push through the noise and continue to drive business success. 

  • CDP
  • CDXP
Read more
How CDPs Can Help Dealers Remain Operational Through a CRM Outage
  • Blog Post
6 min

How CDPs Can Help Dealers Remain Operational Through a CRM Outage

  • Ro Oranim
  • June 23, 2024

Cyberattacks are a growing threat in today’s digital world, and dealerships are not immune. Here are the ways a CDP can help dealers keep moving forward during a CRM outage.

  • CDP
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How to Generate Leads for Car Sales
  • Blog Post
9 min

How to Generate Leads for Car Sales

  • Zoë Edelman
  • June 19, 2024

The automotive industry is constantly evolving, and right now shoppers have more options than they’ve ever had before. Shoppers are increasingly turning away from in-person showroom conversations, opting for online research to choose their next vehicle. To generate high quality leads that convert into car sales, dealers need to elevate their online presence and understand their audience’s online habits.

  • CDXP
  • Digital Advertising
  • Social Media
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Automotive & Dealership Software 
  • Blog Post
5 min

Automotive & Dealership Software 

  • Zoë Edelman
  • June 10, 2024

What is Automotive Software? Automotive software for dealerships and the automotive industry encompasses a wide range of applications designed to streamline operations, supporting every department in…

  • CDP
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