Learn how Fullpath can help you activate your dealership data with Amazon Ads.
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Activate your dealership’s first-party data with Fullpath Amazon Ads.
Leverage your unified data with Fullpath’s CDP to engage car shoppers with hyper-targeted Amazon ads.
Dealership data + Amazon = extreme ad precision.
Fullpath’s Amazon Ads activation channel allows for dealers to use their first-party data together with Amazon’s deep shopper insights to execute highly-targeted ads across Amazon platforms.
Launch data-driven ads across the Amazon ecosystem.
Streaming TV Ads
Engage potential dealership shoppers with non-skippable, full-screen ads for your dealership that play before, during and after on-demand shows on popular platforms including Prime Video, Fire TV, Paramount, NBC Universal and more.
Display, Retargeting & Online Video Ads
Launch ads to engage shoppers across Amazon platforms and 29 Third-Party Exchange channels to reach new and existing car shoppers where they spend their time online.
Benefits of launching Fullpath CDP-integrated Amazon Ads:
Enhanced Customer Data
Leverage the combined power of Amazon’s customer data with your dealership’s CDP for hyper-targeted campaigns.
Brand Recognition and Engagement
Reach shoppers at every stage of the shopper funnel with highly-relevant, clickable content to build up your brand and drive website traffic.
Reach Customers at Scale
Automatically engage with car shoppers across multiple platforms with data-driven content to expand your reach.
“Fullpath’s enhanced CDP has proven to be the marketing partner we need. It’s about more than just marketing – it’s about engaging your customers with what matters most.”
Explore more data activation channels & take your customer experience to the next level.
Audience Activation
Stop your hard earned leads from going cold with AI-powered, personalized lead nurture campaigns.
Digital Advertising
Execute highly-personalized targeted digital ad campaigns designed to drive sales.
VINs-Acceleration
Strategically drive shopper-grade traffic to challenging VDPs.
Our Vision
At Fullpath, we believe the dealership of the future is one where proud dealership traditions and cutting-edge technologies come together to create exceptional, lasting dealer-customer relationships that continue far beyond a first sale.
That vision is our North star.
It is what drives us to pursue excellence and innovation in our products to support our dealer clients in achieving their goals through the power of data and AI.
FAQs
Why does my dealership need a Customer Data and Experience Platform (CDXP)?
The CDXP takes siloed, disjointed dealership data and connects it into one organized, cohesive system. This is the best way for dealerships to keep their businesses productive and in line with customer expectations today. When your first-party data is connected, you can leverage the machine learning, artificial intelligence, and predictive analytics provided by the CDXP to make data-driven decisions for marketing, sales, and other departments.
What are the benefits of using a CDXP for my dealership?
There are several clear benefits for dealerships using a CDXP:
- Eliminate Data Silos – Fullpath’s CDXP unifies your siloed first and third-party data sources to create a clear picture of the goings on at your dealership and to establish a single source of truth for all metrics and insights.
- Compile 360° Shopper Views – Trace every customer touch point with Fullpath’s CDXP – from your customer’s first ad or website click, to a vehicle purchase, to their next service appointment, by bringing together your website, CRM and advertising data.
- Provide Personalized Customer Experiences – Fullpath’s CDXP leverages your unified data to personalize every marketing touchpoint on the customer journey based on the individual shopper’s needs and interests.
- Optimize Your Marketing Efforts – Fullpath’s CDXP leverages identity resolution technology to clean and normalize your data, eliminating duplicate leads and creating unified shopper profiles so you can stop marketing to the same lead twice.
- Engage Your Entire Sales Funnel – Fullpath’s CDXP works to engage every shopper at every point of the sales funnel using highly targeted messaging designed to create extended customer journeys and capture more of their lifetime value (LTV).
- Comply with Data Privacy Regulations– Your dealership is required to be fully compliant with the FTC safeguard rules. Fullpath’s CDXP uses top level encryption technology to ensure your data is safe and that you can avoid any legal trouble.
Which data sources can be connected to Fullpath’s CDXP?
Fullpath’s CDXP connects your dealership’s website, inventory, CRM, DMS, OEM offers, dealership offers, call tracking, Google search and display ads, and your Facebook ads. Once your data sources are connected, the CDXP turns the consolidated data into marketing action that translates into a seamless customer shopping experience. Through Fullpath’s Public API you can also integrate data from other automotive technology providers.
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