Engage your shoppers in real time with the industry’s smartest text message marketing for car dealerships.
Text messaging is the world’s most effective communication channel when it comes to engaging today’s ‘always on’ lifestyle. Fullpath’s SMS enables you to activate your data and put the most relevant deals directly in the palms of your shopper’s hand, resulting in Click Through Rates (CTR) of as high as 37%.
Fullpath’s SMS solution is integrated with Fullpath’s CDP. This allows you to leverage your first-party data to automatically generate highly-personalized, timely dealership text messages that increase engagement rates and result in high-quality leads.
Fullpath’s AI-powered SMS Assistant engages in-market shoppers and re-engages cold leads in a friendly, and informative manner. The SMS Assistant automatically identifies any positive buying intent and encourages lead submission. All leads are sent directly to your CRM via ADF, allowing you to do more without making changes to your current workflow.
of Shoppers Receive Brand Text Messages
Shoppers Engage with Brand Messages 2x/Week
Higher Conversion Rate Than Email Marketing
Fullpath’s AI automatically generates hyper-specific audiences pulled from your unified first-party data based on shopper needs and behaviors and automatically generates personalized dealership marketing text messages for each segment to drive engagement.
With Fullpath’s SMS Custom Campaigns, you can build your own audience in the CDP and activate it through SMS, sending them custom text messages that works alongside the Fullpath AI engine. You can manually craft your own message or use Fullpath’s generative AI to create relevant content that will engage your custom audience.
Fullpath leverages your unified, clean dealership data through the Customer Data Platform (CDP) to generate valuable, hyper-personalized SMS content for every shopper to ensure relevance and increase engagement.
Fullpath’s AI-powered SMS Assistant automatically responds to any incoming replies in a friendly, highly informative way to keep your shoppers and customers engaged and interested in your dealership’s offerings.
Fullpath’s AI automatically identifies positive buyer intent during an SMS conversation and encourages the shopper to submit a lead which is automatically pushed to your CRM for team follow up.
Fullpath SMS reaches your shoppers in critical moments, engaging them with content based on their most recent activities, ensuring they choose your dealership over your competitors.
Create your own messaging or leverage Fullpath’s generative AI tools to create content for your CDP audiences to connect with your customers, increase engagement and drive higher response rates.
Fullpath’s SMS allows you to name your dealership’s SMS Assistant, decide the frequency of your SMS campaigns, and decide how your dealership name will appear in your text messages.
Set up and verify your Fullpath SMS account to receive a dedicated SMS phone number that will be linked to your dealership.
Fullpath will leverage your unified first-party data to begin engaging your shoppers and customers with personalized SMS campaigns.
Fullpath’s SMS will automatically identify any positive buyer intent and encourage the shopper to submit a lead which will be automatically sent to your CRM.
Easily use the Fullpath interface to manually reply to shopper messages or incorporate incoming SMS leads into your regular lead followup process.
At Fullpath, we believe the dealership of the future is one where proud dealership traditions and cutting-edge technologies come together to create exceptional, lasting dealer-customer relationships that continue far beyond a first sale.
That vision is our North star.
It is what drives us to pursue excellence and innovation in our products to support our dealer clients in achieving their goals through the power of data and AI.
Fullpath’s SMS marketing offers multiple campaign types. Here are just a few examples of the campaigns that you can run:
Yes. With Fullpath’s custom campaigns, you can engage any audience you want at any time with custom text message marketing content that works seamlessly alongside the Fullpath AI engine.
Fullpath’s AI-powered SMS Assistant engages directly with shoppers when they respond to your dealership’s text message marketing campaigns. Fullpath’s Assistant is friendly, engaging, and helpful and can provide relevant replies to shopper questions and concerns. The Assistant is designed to identify any positive shopper intent, automatically sending a lead to your CRM for easy follow-up within your current workflow.
Yes. Fullpath’s SMS campaigns are highly targeted, timely, and personalized for each individual shopper based on their latest needs and preferences, increasing the likelihood of re-engaging cold leads and bringing them back into your dealership for their next purchase.
Text messaging is the world’s most effective communication channel when it comes to engaging today’s ‘always on’ lifestyle. While email open rates typically stagnate around 15-20%, Fullpath’s text message marketing for dealerships typically sees open rates as high as 37%. Studies also indicate that 2 out of three shoppers engage with multiple brands at least 2 times a week through SMS and that text messaging typically sees a 10 times higher conversion rate than email marketing.
Fullpath’s AI-powered Assistant automatically monitors and responds to incoming shopper messages, and, upon identifying positive intent, automatically sends an ADF to your CRM so you can follow up directly with your shopper within your regular workflow.
Feel free to tell us more about you so we can personalize your demo.
We value privacy and would never spam you. We will only send you important updates about Fullpath.
Feel free to tell us more about you so we can personalize your demo.