Fullpath: The AI
Ecosystem for
Car Dealerships

Fullpath unifies your data, automates your outreach, and accelerates your business with AI that actually works.

Trusted by 2,000+ top dealers across North America.

Dealership tech built
for lasting growth.

Fullpath ends the technology chaos. Our platform is completely agnostic, seamlessly unifying your data sources into a single AI ecosystem. We give you the tech to scale and the intelligence to win, all while preserving the dealership charm that keeps your customers coming back.

Data Points Ingested Daily

11M

Attributed Annual Sales

250K

Data Integration Opportunities

223

Data Activation Solutions

7

The Core of the Fullpath Ecosystem

Built on data, designed to power your dealership’s productivity.

Customer Data Platform:
One unified data layer, infinite possibilities.

Most dealership tech fails because it’s guessing. Fullpath’s Customer Data Platform (CDP) is the core data infrastructure that creates context for the entire ecosystem. It pulls every fragmented data source into one place, and resolves them into a single, clean shopper identity to create a source of truth for your team – both human and AI.

Total dealership data sovereignty. 

Agnostic Platform

Fullpath’s CDP integrates seamlessly with your existing tech stack, pulling data from every corner of your operation via open API. Get real-time synchronization without the friction of a forced workflow change.

200+ Integrations

Fullpath features over 200 pre-built integrations, instantly syncing with the industry’s tech giants and your most niche inventory and service tools.

Enterprise Solution

Command your entire group from a single source of truth with absolute visibility through cross-rooftop reporting, predictive performance insights, and group-level data activations.

Marketing Automation: Smart technology
that handles the activation for you.

Fullpath turns your data into an always-on marketing machine so you never miss an opportunity
to connect with a potential customer.

Omnichannel Reach

Social, search, display, and programmatic ad campaigns that update in real time so your ads always match your current inventory.

Dynamic Automations

Email and SMS journeys that keep your leads and customers engaged at every stage of their shopper journey.

Deep Personalization

AI-powered personalization pulling directly from shopper behavior makes sure every ad, email, and SMS lands at the right moment with the right message.

Fullpath’s Activation Solutions

Audience Activation

Audience Activation

Automate personalized data-driven email campaigns.

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Digital Advertising

Digital Advertising

Execute AI-optimized cross-channel ad campaigns.

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Website Engagement

Website Engagement

Personalize data-powered website experiences.

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VINs-Acceleration

VINs-Acceleration

Launch VIN-specific marketing campaigns.

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Equity

Equity

Engage shoppers based on their equity status.

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Dynamic Payments

Dynamic Payments

Update offers cross-platform automatically in real time.

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Agentic CRM:

A dealership CRM that actually works for you.

Fullpath has reimagined the CRM as a high-performance workspace built on top of your unified data that eliminates the busy work and keeps your team hyper-focused on your customers.

Frictionless Workflows

We don’t replace your process - we supercharge it by automating the admin and giving your team easy access to the data they need to create customer experiences that close.

Integrated AI Agents

Built-in AI agents qualify leads, answer phones, create and prioritize tasks, analyze data, and eliminate the busy work so your team stays focused on the sale.

Customizable Playbook

Modify assignment logic, set escalation rules, and define how AI agents engage with your customers and your team to fit your dealership’s playbook.

Real dealers, real results.

Emily Androsky

Emily Androsky, Marketing Director, Berge Auto

5 stars
Joyce Balaoro

Joyce Balaoro, Marketing Director, Findlay Auto

5 stars
Alex Gauthier

Alex Gauthier, Director of Marketing, Heuberger Subaru

5 stars
Debbie Waines

Debbie Waines, Advertising and Marketing Director, John Elway

5 stars
Colin Carrasquillo

Colin Carrasquillo, Digital Marketing Director, Nielson Automotive

"“Fullpath is helping us truly look at the customer from more facets than we even realized existed so the journey from beginning to end is something they feel happy with.”"

"“Fullpath teed us up so well for success and that’s what I love about them. They really truly save our lives here at Findlay Chevrolet.” "

"“Having access to our own first-party data represents a completely new horizon for what’s possible.” "

"“Fullpath is always looking for ways to reinvent themselves, to make our ability to contact our guests quicker and automated. You add AI to it and I don’t know how they will be stopped.” "

"“If you want to talk about actionable CDPs, this is the one! Fullpath is the one who makes it actionable and can deliver on that.” "

What you get with the Fullpath AI Ecosystem:

Obsolete Infrastructure

Future-Proof Tech

Fullpath’s ecosystem is designed to evolve with the industry so you always stay relevant.

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Fragmented Chaos

Vendor Consolidation

Replace fragmented solutions with one unified AI ecosystem that does it all.

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Manual Campaigns

Always-On Marketing

Move from manual campaigns to an automated marketing engine that optimizes spend in real-time.

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After Hours Black Hole

24/7 Lead Coverage

AI agents handle follow-up, qualifying and booking while your team stays focused on the close.

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One and Done Customer Journeys

Drive Loyalty

Turn one-time buyers into lifelong customers with deeply personalized customer journeys.

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Infinite Implementation Time

Time to Value

Fast implementation means you see data clarity and actionable leads in days, not months.

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 How it Works

Step 1: Unify

Fullpath’s CDP unifies your dealership’s data sources to create a single source of truth.

Step 2: Activate

Run smart, always‑on smart emails, SMSs, ads and on-site personalizations with your marketing automation solutions.

Step 3: Automate

AI agents in your CRM follow up, qualify, book appointments, hand off leads, and generate prioritized tasks for your team.

Step 4: Measure

See unified analytics including leads, conversions, spend efficiency, and ROI in a single dashboard.

We aren't just updating your tech stack.
We’re updating your business model for the agentic era.

Keep the classic dealership charm, lose the inefficiency.

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Fill out this form to schedule a personalized demo today!
Get in touch!
We'll be in touch ASAP.

Feel free to tell us more about you so we can personalize your demo.