Organize and activate your dealership’s first-party data with Fullpath.
Unify and clean every data source at your dealership to gain deep insight into your shoppers and inventory.
Activate your data by layering it with powerful AI to create hyper-personalized customer experiences at every touch point.
Automatically execute targeted marketing campaigns for every single dealership shopper at every stage of the sales funnel.
Data Points Ingested Daily
Attributed Annual Sales
Data Integrations
Data Activation Solutions
Fullpath’s CDP cleans and normalizes dealership first-party shopper data using powerful identity resolution technology to identify and merge duplicate shopper profiles across multiple data sources to create a singular, data-rich profile for every shopper.
In creating data-rich profiles for every shopper, Fullpath’s CDP offers the ability to build hyper-specific audiences based on specific demographics, behaviors, and traits that can be leveraged for targeted marketing campaigns. Fullpath provides pre-populated lists, AI-generated lists and granular filtering capabilities that enable dealers to build custom audiences pulled from their unified data, making it simple to take meaningful action.
The Fullpath ecosystem has several data activation channels, including AI and marketing automation, Fullpath’s open API connectors, and custom campaigns. This allows dealerships to leverage the full power of their unified data in building meaningful customer relationships and improving their bottom line.
Fullpath is designed for the automotive industry, offering dealers the AI-driven technology they need to activate every single data point and effectively engage each individual shopper with content that matters at every stage of the sales funnel.
Unify, manage and activate your first-party data.
Automate personalized data-driven email campaigns.
Execute AI-optimized search, social and display ads.
Personalize data-powered website experiences.
Launch VIN-specific marketing campaigns.
Engage shoppers based on their equity status.
Leverage your data to gain deep insight into dealership activities and performance. Use these insights to optimize the efforts of your teams, improve dealership operations, and increase your customer lifetime value (LTV).
Automatically build and leverage deeply segmented audiences for your ad and email campaigns with AI-powered, data activated solutions that drive higher ROI.
Get the full picture for every shopper with data-rich, unified shopper profiles so you can personalize your interactions, close more sales, and drive customer loyalty by creating exceptional customer experiences.
Engage your shoppers with fully automated, AI-driven service campaigns to optimize processes, keep your service lane full, and engage with leads in a timely, meaningful way.
Fullpath unifies all of your dealership’s siloed data sources, including your CRM, DMS, website, ads, incentives, and more into one integrated platform to create a clean data to use as a source of truth for all business decisions.
Fullpath’s identity resolution technology consolidates shopper profiles into one customer record that updates automatically for more precise targeting and efficient marketing.
Fullpath consolidates all shopper data into one profile, creating a singular, clear picture of the entire shopper journey, allowing you to create meaningful customer engagements.
Fullpath’s CDP offers granular filtering capabilities, allowing you to build unique, highly-specific lists and audiences along with pre-populated lists to use in your marketing campaigns, inside and outside the Fullpath activation ecosystem.
Fullpath activates your data with AI-powered marketing automations including data-driven email and highly-optimized digital ads for every stage of the sales funnel so you can engage your shoppers with meaningful content.
Fullpath’s powerful AI leverages dealership data to perform deep audience segmentation, ensure hyper-personalization, optimize performance, and provide accurate, contextual insights.
Fullpath works with top level encryption technology to ensure your data is safe and secure, and that your dealership is fully compliant with all FTC data regulations.
Fullpath works with an open API designed to break down data silos and give your dealership full control over your data by connecting to various automotive technology partners.
Fullpath is designed specifically for dealerships, allowing dealers to unify the existing automotive-specific data sources already in play at the dealership, something other CDPs cannot do.
Fullpath works to update your data in real time so your every move – from your next marketing campaign to your sales approach – is made based on the most updated, reliable data.
Fullpath takes your data further by automating highly effective, personalized marketing campaigns for hyper-specific audiences that are fully optimized cross-platform with no human intervention.
Fullpath’s AI-driven marketing allows you to automatically target every part of your sales funnel with hyper-specific, relevant and valuable messaging at every point of the shopper journey.
Fullpath’s open API allows dealerships to fully leverage their data no matter the source, by enabling dealers to integrate their existing automotive technology providers within Fullpath’s platform.
Fullpath brings value to your dealership from day one by offering you the functional, accessible tools you need to clean, sort, filter and activate your data across your dealership teams.
At Fullpath, we believe the dealership of the future is one where proud dealership traditions and cutting-edge technologies come together to create exceptional, lasting dealer-customer relationships that continue far beyond a first sale.
That vision is our North star.
It is what drives us to pursue excellence and innovation in our products to support our dealer clients in achieving their goals through the power of data and AI.
An enhanced CDP is a technology driven platform designed to consolidate siloed dealership data sources and then leverage that data to create automated seamless omni-channel marketing journeys for every individual shopper.
Fullpath’s enhanced CDP takes siloed, disjointed dealership data and connects it into one organized, cohesive system. This is the best way for dealerships to keep their businesses productive and in line with customer expectations today. When your first-party data is connected, you can leverage the machine learning, artificial intelligence, and predictive analytics provided by Fullpath to make data-driven decisions for marketing, sales, and other departments.
There are several clear benefits for dealerships using an enhanced CDP:
Fullpath’s CDP connects your dealership’s website, inventory, CRM, DMS, OEM offers, dealership offers, call tracking, Google search and display ads, and your Facebook ads. Once your data sources are connected, the CDP turns the consolidated data into marketing action that translates into a seamless customer shopping experience. Through Fullpath’s open API you can also integrate data from other automotive technology providers.
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