Meet Fullpath,
automotive’s enhanced Customer Data Platform

The only CDP that activates dealership data to create exceptional customer experiences.

You’ve got a goldmine of data,
but how much of it is activated?

Your data is as good as gold – but only if it is properly activated. Fullpath takes the typical Customer Data Platform (CDP) to the next level by adding the “Experience” factor, layering AI-powered technology on top of your dealership’s unified data layer.

This added activation allows dealers to create exceptional customer experiences through automated, AI-driven, highly effective engagements and marketing campaigns designed to drive sales and loyalty.

What is a CDXP?

Customer Data &
Experience Platform

Customer Data Platform

Consolidate siloed dealership data sources into a single platform that cleans, normalized, and maintains your data.

Artificial Intelligence

Layer powerful AI on top of your data to gain deep insight into your shoppers and create personalized customer experiences.

Marketing Automation

Execute personalized marketing campaigns to touch every part of the sales funnel automatically.

Fullpath’s Key Features

Data Connectivity

Fullpath is designed to gather all of your dealership’s siloed data sources, including your CRM, DMS, website, ads, incentives, and more into one integrated platform.

360° Shopper Profiles

Fullpath’s identity resolution technology consolidates shopper profiles into a singular customer record  that updates automatically for more precise targeting and efficient marketing.

Data Activation

Data without activation is just a pile of numbers. Fullpath’s dashboard makes your data accessible, exportable, and actionable so your dealership can create highly personalized customer journeys for every shopper at every part of your sales funnel.

Marketing Automations

Fullpath’s CDP activates your data with AI-powered marketing automations for every stage of the sales funnel so you can engage your shoppers with personalized, valuable content at every touch point on their customer journey.

AI-Driven Insights

Fullpath’s powerful AI leverages dealership data to perform deep audience segmentation, ensure hyper-personalization, optimize performance, and provide accurate, contextual insights.

Data Security

Fullpath works with top level encryption technology to ensure your data is safe and that your dealership is fully compliant with all internal and external FTC data regulations. 

Sales Enablement

Leveraging AI, machine learning and your dealership’s customer data, Fullpath creates opportunities for your sales team with personalized offers for every shopper. 

Dynamic Integrations

Fullpath works with a public API designed to further break down data silos and give dealers full control over their data by connecting to various automotive technology partners. 

It’s time to stop marketing to numbers and start talking to people.

Fullpath’s CDXP is specially designed to integrate dealership-specific data sources in order to create a unified, data-rich shopper profile for every individual customer so you can begin speaking to them as people, rather than as just another line in your dealership’s CRM.

Customer
Stories

Ardmore Toyota made $2.4 million in attributed sales in 1 year.

By activating their first-party data with Fullpath, Ardmore Toyota successfully created personalized marketing campaigns for every shopper and skyrocketed their revenues.

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Szott Ford turned dead leads into sales with Fullpath Audience Activation.

Tired of watching expensive leads go cold, Szott Ford used Fullpath’s AI-powered campaigns to engage 100% of their CRM, transforming over 7,000 dead leads into active shoppers.

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David Dodge saw a 50% increase in quality leads in 30 days.

After struggling with thousands of bad leads, David Dodge leveraged Fullpath to improve their lead quality and improve their close rate while reducing vendor costs.

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Colonial Volkswagen increased sales by 23% in 6 months.

Using Fullpath’s identity resolution technology, Colonial Volkswagen was able to create nearly 40,000 data rich shopper profiles and optimize their marketing to drive more sales.

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Mt. View Chevrolet increased at-risk VDPs views by 170% in 2 weeks.

Mt. View was struggling to get shoppers to their challenging VDPs. Using Fullpath, they successfully drove shopper-quality traffic to their VDPs and got their aged VINs sold.

Read Case Study
01 / 5

Let your data dictate your next marketing move.

When you combine the power of Fullpath’s machine learning with your first-party data, every engagement at every touch point is carefully crafted in real time to provide value based on each individual shopper’s needs, preferences, and most recent interactions with your dealership.

Use AI to build exceptional customer experiences - from acquisition, to sale, and beyond.

By activating your data with Fullpath’s CDXP, you can offer every shopper a personalized experience at every touch point, creating customer lifecycles that extend far beyond your first sale. 

What makes Fullpath different from other CDPs?

Designed for Dealers

Fullpath is designed specifically for dealerships, allowing dealers to unify the existing automotive-specific data sources already in play at the dealership, something other CDPs cannot do.

Real-Time Data Updates

Fullpath works to update your data in real time so your every move – from your next marketing campaign to your sales approach – is made based on the most updated, reliable data.

Powerful Automations

Fullpath takes your data further by automating highly effective, personalized marketing campaigns for hyper-specific audiences that are fully optimized cross-platform with no human intervention.

Full-Funnel Marketing

Fullpath’s AI-driven marketing allows you to automatically target every part of your sales funnel with hyper-specific, relevant and valuable messaging at every point of the shopper journey.

Open API

Fullpath’s open API allows dealerships to fully leverage their data no matter the source, by enabling dealers to integrate their existing automotive technology providers within Fullpath’s platform.

Ryan Pesin, Vice President, Ardmore Toyota
For Ardmore Toyota, our goal is to give customers the best possible experience, and using an automation such as Fullpath allows us to do that.
Debbie Waines, Advertising and Marketing Director, John Elway Dealership
What is great about Fullpath is that it unites my data, cleans my data and helps me target my data so I can sell more cars.
Andrew Walser, CEO, Walser Automotive Group
Fullpath takes all the siloed data that is coming from various sources, aggregates it, and weaponizes it so you can actually do something with it.
David Kelleher, President, David Auto
I can tell you unequivocally that partnering with Fullpath was the right decision for my business and ultimately for my brand.
Sean Western, Director of Marketing, Quirk Cars
Fullpath’s digital advertising made it seamless to optimize and change our budget in real time and react to the dynamic market.

Feature

Generic CDP

Fullpath’s CDXP

Data Silo Elimination

360° Shopper Profiles

Data Insights

Data Security and Compliance

Identity Resolution Technology

Automotive Software Integrations

Data Activation

Automated Digital Ads

AI-Powered Email Campaigns

Open API

Marketing & Advertising for Your Auto
Dealership with Fullpath

At Fullpath, we specialize in providing digital marketing and customer data solutions for the automotive industry. Fullpath, an automotive-centric Customer Data and Experience Platform (CDXP) focuses on sorting, cleaning, and storing all your first-party data in one place so that your dealership can execute hyper-targeted

marketing campaigns with automated customer audiences. The consolidated data hub makes it easy for your dealership to slice and dice different audiences and then target them with digital touch points throughout the customer journey. The all-in-one platform is automotive’s leading CDXP technology.

At Fullpath, we specialize in providing digital marketing and customer data solutions for the automotive industry. Fullpath’s customer data and experience platform (CDXP) focuses on sorting, cleaning, and storing all your first party data in one place so that your dealership can execute hyper-targeted marketing campaigns with automated customer audiences. The consolidated data hub makes it easy for your dealership to slice and dice different audiences and then target them with digital touch points throughout the customer journey. The all-in-one platform is automotive’s leading CDXP technology.

FAQs

What is a Customer Data and Experience Platform?

Customer Data and Experience Platforms (CDXP) are technology driven platforms designed to consolidate siloed dealership data sources and then leverage that data to create automated seamless omni-channel marketing journeys for every individual shopper.

How do Customer Data and Experience Platforms differ from Customer Data Platforms?

Customer Data Platforms (CDP) collect and manage customer data from various sources, creating a unified customer profile for every shopper. The goal of a CDP is to provide a centralized and comprehensive view of customer data to support marketing, sales, and customer service activities. Customer Data and Experience Platforms (CDXP) take this technology to the next level with activation capabilities. CDXPs take your dealership’s first-party data and, leveraging AI and machine learning, activate your data to create a holistic customer experience through personalized, effective, highly engaging, omni-channel targeted marketing campaigns designed to drive sales and loyalty for your dealership over time.

Why does my dealership need a Customer Data and Experience Platform (CDXP)?

The CDXP takes siloed, disjointed dealership data and connects it into one organized, cohesive system. This is the best way for dealerships to keep their businesses productive and in line with customer expectations today. When your first-party data is connected, you can leverage the machine learning, artificial intelligence, and predictive analytics provided by the CDXP to make data-driven decisions for marketing, sales, and other departments.

What are the benefits of using a CDXP for my dealership?

There are several clear benefits for dealerships using a CDXP: 

  • Eliminate Data Silos – Fullpath’s CDXP unifies your siloed first and third-party data sources to create a clear picture of the goings on at your dealership and to establish a single source of truth for all metrics and insights.
  • Compile 360° Shopper Views – Trace every customer touch point with Fullpath’s CDXP – from your customer’s first ad or website click, to a vehicle purchase, to their next service appointment, by bringing together your website, CRM and advertising data.
  • Provide Personalized Customer Experiences – Fullpath’s CDXP leverages your unified data to personalize every marketing touchpoint on the customer journey based on the individual shopper’s needs and interests.
  • Optimize Your Marketing Efforts – Fullpath’s CDXP leverages identity resolution technology to clean and normalize your data, eliminating duplicate leads and creating unified shopper profiles so you can stop marketing to the same lead twice.
  • Engage Your Entire Sales Funnel – Fullpath’s CDXP works to engage every shopper at every point of the sales funnel using highly targeted messaging designed to create extended customer journeys and capture more of their lifetime value (LTV).
  • Comply with Data Privacy Regulations– Your dealership is required to be fully compliant with the FTC safeguard rules. Fullpath’s CDXP uses top level encryption technology to ensure your data is safe and that you can avoid any legal trouble.

Which data sources can be connected to Fullpath’s CDXP?

Fullpath’s CDXP connects your dealership’s website, inventory, CRM, DMS, OEM offers, dealership offers, call tracking, Google search and display ads, and your Facebook ads. Once your data sources are connected, the CDXP turns the consolidated data into marketing action that translates into a seamless customer shopping experience. Through Fullpath’s Public API you can also integrate data from other automotive technology providers. 

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